A question about title tag when the page has 2 services.
-
Hi all,
Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?
- SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
- SEO | PPC | brand name (Will the keywords dilute each other?)
- SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.
I really appreciate your help and explanation. Thank you!
-
Thank you, the title should be consistent with the content of the page.
-
Well, yeah, to the extent. But your whole page is about two different services, so, this will not make or brake it
-
Hi Dmitrii,
Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.
Best,
Raymond
-
Hi Raymond,
I would go with what Dmitrii is saying. When pointing out all of your services I would go for example your homepage with general information on (all of) your services and create a separate page per service, so you can optimize the page for the specific service (or topic). When writing the content for those pages I would take into account those pages to be complementary to each of your services, so you can add internal links from one page to the other and vice versa.
André
-
Hi there.
Well, I recommend braking that pages into two different pages. If that is completely out of the question, I recommend version #2 to tell people that you offer both of the services.
P.S. I hope these are not actual titles, but examples, otherwise you need to expand on them
Hope this helps, Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Self-Generated Backlinks Question
I'm kinda new to the whole backlinks thing. My company does website design and we have, historically, included a statement in the Footer of the websites stating "Website by Our Company" linking back to our own website. Should we be NoFollowing these links? Are they hurting us in any way? Are there any best practices for this?
Web Design | | roger2051 -
How to find internal pages linking to a URL?
Hey, I had an issue where a client found a bad link on their site then I went to fix it and couldn't figure out where on earth it was. I tried using different software which would find the link, but not tell me where it was linked from. I asked for some help from someone in my office and they found it in about 15 seconds. Their strategy was "think like a client - just click everywhere". Is there a way to quickly find what URLs are pointing to a specific URL? Cheers
Web Design | | renegadeempire0 -
How to redirect special pages to new domain?
Hello. I have 2 websites in diffrent category and i want to move some of my visitor that arrived in specific page of doamin1 (url like this: http://example.com/pages/.........)to root of domain 2.
Web Design | | vahidafshari450 -
301 forwarding during site migration problem - several url versions of the same page....
Hello, I'm migrating from an old site to a new site, and 301 forwarding many of the pages... My key problem is this I'm seeing www.website.com/ indexed in SE and www.website.com/default.aspx in showing as URL when I'm on homepage - should I simply 301 forward both of these? Then for several internal pages there are 2/3 versions of each page indexed. Canonicalization issues. Again, I'm wondering whether I should 301 forward each URL even if there are several different indexed URLs for the same page? Your advice will be welcome! Thanks in advance - Luke
Web Design | | McTaggart0 -
What happens if I 301 Redirect my homepage to a different page on site
If i were to 301 redirect the index page of my website to a page in a different subdirectory of my site would that adversely affect SEO? Does your home page need to be in the root of your site? I'm asking because a developer has told me that it would be best to do that since he needs to install OpenCart on the root of our domain...
Web Design | | SheffieldMarketing0 -
Sudden dramatic drops in SERPs along with no snippet and no cached page?
We are a very stable, time tested domain (over 15 yrs old) with thousands of stable, time tested inbound links. We are a large catalog/e commerce business and our web team has over a decade's experience with coding, seo etc. We do not engage in link exchanges, buying links etc and adhere strictly to best white hat seo practices. Our SERPs have generally been very stable for years and years. We continually update content, leverage user generated content etc, and stay abreast of important algorithm and policy changes on Google's end. On Wednesday Jan 18th, we noticed dramatic, disturbing changes to our SERPs. Our formerly very stable positions for thousands of core keywords dropped. In addition, there is no snippet in the SERPs and no cached page for these results. Webmaster tools shows our sitemap most recently successfully downloaded by Google on Jan 14th. Over the weekend and monday the 16th, our cloud hosted site experienced some downtime here and there. I suspect that the sudden issues we are seeing are being caused by one of three possibilities: 1. Google came to crawl when the site was unavailable.
Web Design | | jamestown
However, there are no messages in the account or crawl issues otherwise noted to indicate this. 2. There is a malicious link spam or other attack on our site. 3. The last week of December 2011, we went live with Schema.org rich tagging on product level pages. The testing tool validates all but the breadcrumb, which it says is not supported by Schema. Could Google be hating our Schema.org microtagging and penalizing us? I sort of doubt bc category/subcategory pages that have no such tags are among those suffering. Whats odd is that ever since we went live with Schema.org, Google has started preferring very thin content pages like video pages and articles over our product pages. This never happened in the past. the site is: www.jamestowndistributors.com Any help or ideas are greatly, greatly appreciated. Thank You DMG0 -
How to Add canonical tags on .ASPX pages?
What is the proper way (or is it possible) to add canonical tags on website pages that end in .aspx? If you add a canonical tag to the Master Page it will put that exact canonical tag on every page, which is bad. Is there a different version of the tag to put on individual pages? And one to put on the home page without the Master Page error?
Web Design | | Ryan-Bradley0