A question about title tag when the page has 2 services.
-
Hi all,
Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?
- SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
- SEO | PPC | brand name (Will the keywords dilute each other?)
- SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.
I really appreciate your help and explanation. Thank you!
-
Thank you, the title should be consistent with the content of the page.
-
Well, yeah, to the extent. But your whole page is about two different services, so, this will not make or brake it
-
Hi Dmitrii,
Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.
Best,
Raymond
-
Hi Raymond,
I would go with what Dmitrii is saying. When pointing out all of your services I would go for example your homepage with general information on (all of) your services and create a separate page per service, so you can optimize the page for the specific service (or topic). When writing the content for those pages I would take into account those pages to be complementary to each of your services, so you can add internal links from one page to the other and vice versa.
André
-
Hi there.
Well, I recommend braking that pages into two different pages. If that is completely out of the question, I recommend version #2 to tell people that you offer both of the services.
P.S. I hope these are not actual titles, but examples, otherwise you need to expand on them
Hope this helps, Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Problem With My Pages ?
Hi everyone, I created a self-hosted custom PHP website the page is ( custom cosmetic boxes ), but it doesn't show up on Google. I tried to follow tutorials on the HubSpot, but even my site sucks. Please help me where I am wrong. Maybe the little thing is left unattended, which makes it void.
Web Design | | fbowable
Please help me.0 -
Schema question
Caresma Building
Web Design | | esiow2013
Alamang St., Bel-Air,
Makati City,
Philippines
1209 (632) 890-0062
jane-doe@xyz.edu Question 1: What is the difference if i remove itemprop="address" after the Question 2: Do i need this line or should I remove it since "telephone" and "email" are also under "PostalAddress"? Thanks in advance! 🙂0 -
How to find internal pages linking to a URL?
Hey, I had an issue where a client found a bad link on their site then I went to fix it and couldn't figure out where on earth it was. I tried using different software which would find the link, but not tell me where it was linked from. I asked for some help from someone in my office and they found it in about 15 seconds. Their strategy was "think like a client - just click everywhere". Is there a way to quickly find what URLs are pointing to a specific URL? Cheers
Web Design | | renegadeempire0 -
SEO tricks for a one page site with commented html content
Hi, I am building a website that is very similar to madebysofa.com : means it is one page site with entire content loaded (however are commented in html) and by clicking on sections it modify the DOM to make specific section visible. It is very interesting from UX point of view but as far as I know, since this way most of my content is always commented and hidden from crawlers, I will loose points regarding SEO. Is there any workaround you can recommend or you think sites like madebysofa.com are doomed to loose SEO points by nature? Best regards,
Web Design | | Ashkan10 -
Rel Canonical tag usage on ECommerce website
Hello, I have read up on the rel canonical tag and I'm ready to apply it to my site's categorization structure. However, I'm concerned that, because my website does not have a "view all" button for our product pages, the rel canonical tag would not be appropriate. For example, if you come to my site's main category url, you come to mysite.com/main-category At this level - you get the top 12 items in the category. if you want to see the next page, you click a crawlable link that goes to mysite.com/main-category12-24 etc. etc. The site does not offer a view all function. Would applying the rel canonical tag be appropriate in this instance, or do I have to let Google crawl and index each page independantly? Thanks.
Web Design | | Blenny0 -
Auto-Generated META tag on 404 Page
I'm currently creating a 404 error page for my site and I noticed that a similar site uses some sort of code to automatically generate a meta title. Is this useful? For instance type in electrolux.com/john This page does not exist but in the title you'll see John | Electrolux How can i do this on my site?
Web Design | | evacuumstoreSEO0 -
Sudden dramatic drops in SERPs along with no snippet and no cached page?
We are a very stable, time tested domain (over 15 yrs old) with thousands of stable, time tested inbound links. We are a large catalog/e commerce business and our web team has over a decade's experience with coding, seo etc. We do not engage in link exchanges, buying links etc and adhere strictly to best white hat seo practices. Our SERPs have generally been very stable for years and years. We continually update content, leverage user generated content etc, and stay abreast of important algorithm and policy changes on Google's end. On Wednesday Jan 18th, we noticed dramatic, disturbing changes to our SERPs. Our formerly very stable positions for thousands of core keywords dropped. In addition, there is no snippet in the SERPs and no cached page for these results. Webmaster tools shows our sitemap most recently successfully downloaded by Google on Jan 14th. Over the weekend and monday the 16th, our cloud hosted site experienced some downtime here and there. I suspect that the sudden issues we are seeing are being caused by one of three possibilities: 1. Google came to crawl when the site was unavailable.
Web Design | | jamestown
However, there are no messages in the account or crawl issues otherwise noted to indicate this. 2. There is a malicious link spam or other attack on our site. 3. The last week of December 2011, we went live with Schema.org rich tagging on product level pages. The testing tool validates all but the breadcrumb, which it says is not supported by Schema. Could Google be hating our Schema.org microtagging and penalizing us? I sort of doubt bc category/subcategory pages that have no such tags are among those suffering. Whats odd is that ever since we went live with Schema.org, Google has started preferring very thin content pages like video pages and articles over our product pages. This never happened in the past. the site is: www.jamestowndistributors.com Any help or ideas are greatly, greatly appreciated. Thank You DMG0 -
URL question for SEO...
I'm thinking of creating a new url off an existing url and was wondering if there would be any impact. For example I have the URL www.baseball.com and rather than secure a new url for a new product launch such as www.newbaseballproduct.com I want to do newproduct.baseball.com Will this hurt my SEO rankings for this new site? Basically wanting to figure out if this will hurt me or not? Should I get a new url or re-utilize an existing URL... really for a landing page/micro site, etc.,
Web Design | | gritacco0