A question about title tag when the page has 2 services.
-
Hi all,
Assuming a company has two services: SEO and PPC. Here is the situation: I would like to focus on SEO for now but also don't want to leave my PPC service out of the page. SEO accounts for 60% of the content, while PPC accounts for 40%. Assuming the content (SEO + PPC) of the page will not change, which title tag would you prefer, and why?
- SEO | brand name (Is it appropriate that the title focus on SEO but the content of the page contains PPC)
- SEO | PPC | brand name (Will the keywords dilute each other?)
- SEO | SEM Agency | brand name (The idea behind it is that SEM includes SEO and PPC so I think Google would be OK with the page ranking for SEO and also including PPC in the content.
I really appreciate your help and explanation. Thank you!
-
Thank you, the title should be consistent with the content of the page.
-
Well, yeah, to the extent. But your whole page is about two different services, so, this will not make or brake it
-
Hi Dmitrii,
Thank you for your response. In version#2, will those 2 keywords dilute each other? How bad is it gonna be? Thank you for your patience.
Best,
Raymond
-
Hi Raymond,
I would go with what Dmitrii is saying. When pointing out all of your services I would go for example your homepage with general information on (all of) your services and create a separate page per service, so you can optimize the page for the specific service (or topic). When writing the content for those pages I would take into account those pages to be complementary to each of your services, so you can add internal links from one page to the other and vice versa.
André
-
Hi there.
Well, I recommend braking that pages into two different pages. If that is completely out of the question, I recommend version #2 to tell people that you offer both of the services.
P.S. I hope these are not actual titles, but examples, otherwise you need to expand on them
Hope this helps, Cheers!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With Google's new Speed Update, what does that mean for AMP pages?
Hey everyone! I wanted to get the other Mozzers opinions on this. With Google announcing a new Speed Update that will affect mobile rankings, I wanted to ask: How will AMP pages play into this? Let me know what you think!
Web Design | | TaylorRHawkins
Thanks!2 -
Facebook is now only allowing owners of FB pages (not admins) to create keys for a WP blog post syndication. Is there a way around this?
I hired a contractor to configure a WP plugin to syndicate FB, G+, Twitter and standard WP posts. He is using NextScripts: Social Networks Auto-Poster. He came back to me saying that FB is now only allowing direct owners (not admins) of FB pages to create keys. This means I have to give my client's personal FB access to a third party contractor. I'm not comfortable asking my client to do this. Does anybody know of a way around this? Is there a way to create a FB key with just admin access? Thanks
Web Design | | RosemaryB0 -
H Tags for an Events Page
I wanted to get the thoughts of people here about how to best structure an events listing page for SEO. I have a list of events, all with dates, event titles, location name, city and zip. What I do currently is listed below. I also show a version for how I could revise it, but it would require me to duplicate the event date on the page. Any ideas, suggestions or best practice examples you can point me to would be greatly appreciated. Current Structure <state>Events - H1 Tag
Web Design | | abiondo
Friday, December 5, 2014 - H2 Tag
Event Title 1 - H3
Location Name, City, State - P Tags Event Title 2 - H3
Location Name, City, State - P Tags</state> I was wondering if I would see better results by doing the following instead. The benefits I see of this approach are the event titles are h2 instead of h3 tags and the con I see is duplicating the event dates <state>Events - H1 Tag</state>
Event Title 1 - H2
Friday, December 5, 2014
Location Name, City, State - P Tags
Event Title 2 - H2
Friday, December 5, 2014
Location Name, City, State - P Tags thanks, Anthony0 -
Using a query string for linked, static landing pages - is this good practice?
My company has a page with links for each of our dozen office locations as well as a clickable map. These offices are also linked in the footer of every page along with their phone number. When one of these links is clicked, the visitor is directed to a static page with a picture of the office, contact information, a short description, and some other information. The URL for these pages is displayed as something like http:/example.com/offices.htm?office_id=123456, with seemingly random ID numbers at the end depending on the office that remain static. I know first off that this is probably bad SEO practice, as the URL should be something like htttp://example.com/offices/springfield/ My question is, why is there a question mark in the page URL? I understand that it represents a query string, but I'm not sure why it's there to begin with. A search query should not required if they are just static landing pages, correct?. Is there any reason at all why they would be queries? Is this an issue that needs to be addressed or does it have little to no impact on SEO?
Web Design | | BD690 -
Should my link href be www or go direct to page?
Hi, just wondering which is the best format for linking to pages. In my navigation at the moment i have links like; Car Repair Services Is this the recommended format or should it be; Car Repair Services Many thanks for any answers. Alex
Web Design | | SeoSheikh0 -
Sub-pages with more links than homepage - bad?
Hi,
Web Design | | rayvensoft
I am working on merging a number of my niche websites into a larger site (301 redirects, phased in over a few months). My question/concern is whether google will penalize the main site when it sees that the homepage has almost no links to it, and that about 10-15 sub-pages have a lot of links back to it. Does anybody have experience with this kind of scenario? Will it create a problem? Theoretically I could spend a year or so building up links to the new main page - building the brand - before doing the 301's. The smaller pages still bring in clients, but it is getting hard to maintain that many micro sites. Thanks in advance for any help.0 -
Site Ranks on Page 1 - Would launching new site hurt that
Hello, I currently have a website ranking in the top 7 for my main keyword. The website was built in 2004 and is definitely outdated, yet still ranks very high and brings in business. If i launched a new site on this domain, what would happen to my rankings? Would they drop? would they rise? If i don't launch the new site, will this site eventually drop due to being old and outdated? Any advice would be helpful...
Web Design | | Prime850 -
H1 image replacement question
Working with content folks on a new section of our website. Developed a new logo for this section of the site, and they want to incorporate the style of it into all of the page headings. The only way to pull this off is to use images for H1's. (Without getting into unnecessary detail, they have to be images - too precise to try text over background images.) I made everyone aware of the importance of H1 text for SEO purposes, but they really want these images. When I first attempted SEO back in 2003, I recall doing a site using CSS image replacement along these lines: Widget Page #example {
Web Design | | c2g
background: url(../images/example.gif) no-repeat;
text-indent: -5000px;
} That was nearly 10 years ago, and they definitely ranked for the H1s at the time which led me to believe it worked. Anyone know if this is considered an acceptable practice today? I read some other threads about enclosing the image in tags and relying on the ALT text, but that doesn't seem to be a good option.0