Blog - SEO Better? MyCompany.com/blog or marketing.MyCompany.com/blog? Percent difference?
-
We started blogging aggressively 3 months ago to bolster our organic search. We are building a new website and wonder if hosting our blog directly on our site is better than marketing.mycompnay.com? Is MyComanpany.com/blog a better choice - what percentage of SEO value would it be? We are building a new WordPress website.
Our blog is currently hosted on a subdomain with HubSpot software. WILL OUR SEO BE SIGNIFICANTLY MORE EFFECTIVE HOST THE WEBSITE DIRECTLY OUR DOT COM? It won't be as convenient with HS tool but we want the best possible SEO.
-
Hey Joseph -
Good question here. It's pretty impossible to say what percentage better a subfolder (/blog/) is than a subdomain (blog.mycompany.com), but there have been many case studies done over the years that it is better for SEO overall. At my old company, we moved from a subdomain to a subfolder and sorted out some technology (went to WordPress from TypePad), usability, and internal linking issues. Over the course of about 3 months we saw a great (200%+) increase in traffic. BUT, we also had a lot of content that should have been ranking, were cranking up the quality and quantity of content we put on there, and actively improving our site's overall SEO. These results not typical, your mileage may vary, etc.
I think in your case, I would say that you need to weigh the pros and cons of the effort required to make this work technically with the focus on creating amazing content that gets shared and linked to. I think often we focus too much on smaller technical things like subfolder v subdomain, while neglecting the real reason we are blogging/creating content (to build an audience).
I don't necessarily think this is a make it or break it thing for you, but if you have the chance to put it on a subfolder and it's not too challenging technically (I'm not familiar with the ins-and-outs of this with HubSpot), I'd recommend a subfolder like mycompany.com/blog/
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Identifying new topics/sub-segments?
Hi Guys, Currently doing KR brainstorming for a client, specifically for a modelling website (where people can hire models). I'm currently using Google Keyword Tool, Competitive Research, Keywordtool.io and brainstorming to identify new categories/sub-segments of the market like the examples below. Just wondering does anyone know of any good tools or other ways of doing this? Models + City
Keyword Research | | jayoliverwright
Models + State
Model Gender
Model Types e.g. promotional models, sports models, youth models
Models + Nationality
Models + Hair Colour
Models + Experience
Models + Eye Colour Cheers.0 -
How would you optimise a site for close variations of a keyword, such as [data capture + application/app/software/technology/tool/solution]
Hey all, We're a data capture app looking to optimise our site: akkroo.com. There are lots of industry-specific & use-case-based content pages we can create, but how should we optimise our site to capture traffic for keywords that could (almost) be classified as synonyms? Particularly, I'm thinking keywords such as: data capture app data capture application data capture software data capture tool data capture tools data capture technology etc. My industry-specific pages will all have completely unique content, but I'm struggling to work out how I should architecture pages that target keywords that are almost identical, such as the list above. The content on these pages would technically be 'unique', but each page would be very similar to one another. And how would we link to these pages internally? I can't really see it adding to the user experience, but I can't see how I can target all of these keywords without having individual pages for each... Thanks in advance for any help that can be shared; appreciate it! Brian
Keyword Research | | brandrsn0 -
What are SEO's using for Keyword Research?
Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Keyword Research | | Andy.Drinkwater
Andy0 -
Are mutiple parts (volumes) of an article bad for SEO?
If i have a lengthy article which I decide to split into two separate articles E.g part 1 and part 2 but I target the same keyword in both articles, is this bad from an SEO point of view? For example, if I publish an article about 'healthy snacks ideas' and call the first article 'Healthy snack ideas part 1' and the second article 'Healthy snacks ideas part 2' in order to differentiate between them, would these two articles effectively just compete against one another? Is using part 1 and part 2 in article titles bad practice? Essentially what I am wondering is should you never ever have more than one article that is targetting the same keywords or should I just target slightly different keywords for each article even if they are very closely related?
Keyword Research | | simon_realbuzz0 -
What's the best keyword tool for discovering regional/metropolitan area keywords?
Generally I use the Google Keyword Tool for my keyword research, but given the fact that the data is either country specific or global, I was wondering what others use for regional/dma-specific keyword discovery. Regional traffic is very important to my site, so I'm hoping to find a tool that I can use to find keywords germane to my audience.
Keyword Research | | BostonWright0 -
Different pages with same keyword phrase.
I have my home page and an interior page targeting the same keyword phrase. Is this ok or would they be competing with each other?
Keyword Research | | WillWatrous0 -
Google Keyword tool data + No. 1 Serp rank =/= to taffic on landing page
So a keyword we are targeting "painted bedroom furniture" google keyword tool says gets 480 exact local searches (and 880 broad), and in the same local google we have ranked 1st for months (and currently we are 2nd and 3rd too), but looking at the google analytics that landing page has only gotten 78 unique page views from searches and only 21 from "painted bedroom furniture" . (the 2nd link gets 12 page views and the 3rd gets none, from that keyword) Now for me that does not make sense! For other keyword which we rank No.1 the keyword data and analytics generally match/make sense. Is there something I'm missing?
Keyword Research | | eunaneunan0 -
Start to SEO
I'm just starting out in SEO and would like some pointers as to where to start with things. I have a few sites that I've been passed to do some SEO stuff on and was wondering where people find the right keywords to optimise for.
Keyword Research | | Tinderbox0