I want to update the Key words in my title tag. But i'm afraid of what might happen:(
-
Hello everyone,
My Insurance agency ranks high in searches, but the key words in our Title Tag aren't very well optimized at all.
It's too long, in the wrong order, there's duplicate's and the Key words aren't even in there?!
So, I want to update the home page, as well as all the other pages that are having the same problem.
I'm hoping that because we've been ranked in the top 3 for over 3 years and I blog 3-4 times a month, and all my Off-page seo is on point, I shouldn't see to much of a drop?
I'm changing my title from this: General liability, Commercial building, Workers Comp, Truck, Auto Insurance in Dallas, Texas - - Thumann Agency
**To this: **Business & Home Insurance Dallas, Texas | Thumann Agency.
Please share you thoughts with me, good idea or not?
Many thanks in advance! )
-
Absolutely
-
Thank you, Dmitrii. I like that approach and I will defiantly take it on board.
-
Howdy.
Here is my question - if you rank that well, why would you chance it?
If you do have to change it though, here is my advise. Find a longer tail page with lower traffic share, which is ranking at the bottom of first page or so. Change the title only on that page, request manual recrawl through Google Search Console. See how the rankings change. If position do not change, or improve, do another test, but on a larger scale - 10-20 pages. Monitor their ranking. And then go full speed
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What do you do with indexed pages that you can't find any keywords for?
You know those pages that you really need to have for your site that most people get to through the nav bar or maybe internal linking, but never through organic search? The ones where you can't find any applicable keywords with volume or even just a keyword with no volume data that just shows up in the Google autocomplete or People Also Search For. What's the better option? just not optimize the page for any keywords at all, but have Title Tag/Meta Description optimized for CTR just in case OR optimize the page for a very loosely applicable keyword even though it's a a bit of stretch or longshot
Keyword Research | | SearchStan0 -
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
Title Tags
Hi, Say I am going after the keyword "example location". Is it better to have the Title say "Example Location" or can I say, "Example is the best in location" and still get the same keyword results? What about "Example location, location, location", would each "location" carry with it the "example". Hopefully that was not too confusing. Thanks,
Keyword Research | | Mike.NW0 -
What are SEO's using for Keyword Research?
Hey folks, I just wanted to find out what everyone is using for keyword research now that the Google Keyword Tool has been retired. I know there is a form of it in Adwords, but something a little more usable than this. Cheers,
Keyword Research | | Andy.Drinkwater
Andy0 -
I'm a noob. Keywords for new ecommerce site. Should I go for the "big boys" or start small?
Hey guys, My ecommerce site sells fair trade jewelry, bags, shoes from developing countries. I used the Keyword difficulty tool and came up with a list of about 50 keywords. Should I focus on the 29%-50% difficulty keywords or go for the 50%-75%? Or a mix of both? Thanks so much, Adam My list is attached in a .jpeg VmpJ7iQ
Keyword Research | | Adammcconnell0 -
How many keywords/key phrases to use on main page
Hi all! I'm a bit new to the SEO process. My question is about keywords. Now, I realize that in a perfect world you would want to target one keyword/key phrase per page - or so I've heard. How many keywords/key phrases should I target for my main page? I'm working on a Dallas real estate firm website. They focus on luxury real estate in Dallas, high rises, ect.. So I was thinking of focusing on "Dallas luxury real estate" for the main page but wasn't sure if I should focus on 2 or 3 other terms for the main page. Any thoughts or suggestions? Thanks!
Keyword Research | | strategit0 -
Unusual Words - How to Check what Google Recognises
I want to check which words Google is aware of, I remember Danny Dover talking about "SeoMoz.org" and theorising that Google couldn't understand that SEO was in the URL because it didn't understand that "Moz" was a word and therefore couldn't seperate the 2 words "SEO and "Moz" out. Any ideas, I thought about using Google Instant but as it comes up with "seomoz" when i type in "seom" so am assuming that this detail is taken from a diffrent source. Justin
Keyword Research | | GrouchyKids0 -
2 almost identical key-phrases with opposite ranking trajectories
I recently checked rank-tracking of a client's search-phrases. In Google UK variations of 2 almost identical search phrases dropped 30 places for one of these and jumped 30 places for the other. The only difference between the 2 phrases being the site's location (city) was placed first in phrase A and last in Phrase B. There were no technical or content changes on-site- How can this be?
Keyword Research | | vibelingo0