Should I include my 3 locations as keywords on various pages throughout my site or just the homepage and individual location pages?
-
For example, I'm optimizing for multiple industries and services. Should I add location keywords on each industry and service page?
Construction CPA, Construction Accountant or Construction CPA, Construction Accountant, location, location, location
I'm including location keywords on homepage and will have a unique contact us page for each location.
-
Hi Stacy!
We recommend building out pages that include both the location keywords and the industry keywords on each page. The way you implement them and closer the keywords are to one another in proximity, the better chance you have to rank for those keywords.
Instead of trying to squish all the keywords (both location and industry) onto one service page, try building out unique pages for each location + service. The more pages you have, the more opportunities you have to rank. Just be careful that you aren't using too much duplicate content on these pages. You should be changing more than just the city on the page and trying to personalize it to the area as much as possible.
Let me know if you have any questions about the back way to tackle this!
-
Hi Stacy,
I feel your pain here as it feels ridiculous to create a ton of pages to target services + locations. What is the point of creating:
Construction CPA + Location 1
Construction CPA + Location 2
Construction CPA + Location 3
Construction Accountant + Location 1
Construction Accountant + Location 2
etc.Unfortunately we typically see that content is king here, so creating all of these page combinations will help your rankings based on today's google algorithms. I struggle with this as it often feels a bit spammy, but it works for now. Site architecture is important to keep it all organized.
The future is heading toward properly implemented Schema where you could indicate your Services, your Locations and then indicate which Services each location offers.
Of course the BEST thing to do is to have physical locations in each city you want to optimize for as these keywords typically display localized content. Do your Local SEO campaigns on each location and get those reviews up!
Hope that is of some help.
Adam Broetje
Odd Dog Media -
If it is a local service, yes, adding location modifier keywords can help you rank for more local terms.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Improving SEO for an e-commerce page with 1 product page
I'm trying to improve the SEO for an e-commerce store that I'm working for that sells custom car air fresheners where you select the shape of the item and then upload the photo. The site has been around for almost 10 years so has authority in the field and ranks number one for custom car air fresheners and other related high-traffic keywords. However, there is no blog, no social media and has 8 total pages: landing page, FAQ, contact, guidelines, shape/product (page that starts the ordering process with little text), scents, terms, and samples.
Keyword Research | | campionn
I'm struggling with how we rank higher for specific keywords that we are not number 1 with ok traffic (such as dog air freshener, custom air freshener for car with picture, custom photo car air freshener) and not affect the current keywords that we are ranking number one for. In addition, how do we rank higher for other keywords, if we don't have that many pages like a blog to create content? I was thinking of creating a blog to target more keywords, but I don't think there is enough relevant content to make. And I feel Google would find a blog about "top gifts for dad" or "top gifts for the holidays" not relevant. I was also thinking of adding more text to the shapes/product page which could be tailored towards a keyword. Maybe I could create another product page that goes into more detail about the air freshener with images, descriptions, and other use cases. On MOZ, the Domain Authority is 18 (really low), so I am thinking about working on getting backlinks from relevant sources with authority to improve our SEO. Or do we not mess with the text on the website since it works and not worry about the other keywords and focus on technical SEO items and backlinks to help with SEO? TLDR: How do you improve SEO for new keywords for an e-commerce business that doesn't have a lot of pages for content without affecting its number 1 ranking on other keywords?0 -
SEO question for page keyword focus - how to make it sound natural
So I have a page that sells say hockey sticks and the site is situated in Australia. My Keyword focus for the page would be hockey sticks Australia.
Keyword Research | | eulabrant0 -
Keyword Planner not showing exact match
hi guys I'm currently trying to optimize a site for 'Recruitment Agency North West' when I enter his term into keyword planner it gives me no results for the exact match, but offers me figures for 'Recruitment Agencies North West' Am I to assume that nobody has ever searched 'Recruitment Agency North West'?!!! and that I should be focusing on 'Recruitment Agencies North West' as my main key phrase? Is there another site other than keyword planner that will give me results for 'Recruitment Agency North West'? cheers M
Keyword Research | | Staunton_Rook0 -
Which keywords are sending traffic to my site?
I want to know Which keywords are sending traffic to my site? What type of strategies behind this ?
Keyword Research | | surabhi60 -
The same keyword on multiple pages, but not all (combined with other relevant keywords) for products.
Hi Guys, I want to get an opinion/advice on this. My client has a site that have all their products (I am working on expanding the product descriptions, benefits and how they differ from each other) listed and I just want to know if I can use the term 'gear oil' for example on multiple pages as one of the keywords. The product range (among others like transmission fluid and anti-freeze) is gear oil (with the different types of gear oils available described) and I can't really change what the product is. I do have different variations (such as gear lubricant, automotive gear lubricant, car gear oil etc.) but will it do damage if I use the same keyword (like gear oil) on multiple pages (along with another relevant keyword that does not involve the words gear oil)? Any help on this will be greatly appreciated!
Keyword Research | | annabel.schoeman0 -
SEOMoz deleting keywords in bulk
Hi All Was hoping to delete a large number of keywords we are tracking in SEOMoz. Is it possible to delete keywords we are tracking in bulk? Similar to adding keywords cheers IB
Keyword Research | | sodafizz0 -
Looking for 4 keywords for site home page
Hello, I am helping out Bentinho Massaro, a spiritual figure from Holland, for free since he is such a good guy. I want to give him 3 to 4 keywords for his home page title tag. That's all he has time for. site: www.free-awareness.com The only things I can find so far that I think will fit are: Spiritual Awakening Bentinho Massaro The reason for #2 is that he is getting more and more famous. Any help you can come with to give him 4 options would be great. Thanks!
Keyword Research | | BobGW0 -
Google SERPS for similar Keywords?
I have website which is being listed for a keyword which is not in the site. It seems that google is using a Thesaurus to find words with similar meaning. Is this right? How could this be used for SEO purposes?
Keyword Research | | Tinderbox0