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  4. Is Removing Breadcrumbs Detrimental for SEO?

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Is Removing Breadcrumbs Detrimental for SEO?

Technical SEO
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  • AliMac26
    AliMac26 last edited by Mar 16, 2017, 12:08 PM

    We have full navigational breadcrumbs on our site for the menu and the brand menu.

    i.e. Home > Clothing > Jackets

    Brand > Brand Name > Brand Jackets

    There's been talk of removing this and having it like Chico's does, where on item pages they just have a link at the top to previous category (i.e. you're on a shirt product page and at the top it says "Back to Tops" instead of listing Home > Clothing > Tops)

    Is doing something like this detrimental to SEO? From what I've read Breadcrumbs are for user experience but I just want to be sure.

    1 Reply Last reply Reply Quote 0
    • EGOL
      EGOL last edited by Mar 16, 2017, 4:34 PM Mar 16, 2017, 4:34 PM

      If this was my site, I would be fighting to keep the breadcrumbs.

      1 Reply Last reply Reply Quote 0
      • AliMac26
        AliMac26 last edited by Mar 16, 2017, 12:41 PM Mar 16, 2017, 12:41 PM

        Gotcha, so it helps but it won't hurt your rankings. Thanks again

        1 Reply Last reply Reply Quote 0
        • PatrickDelehanty
          PatrickDelehanty @AliMac26 last edited by Mar 16, 2017, 12:36 PM Mar 16, 2017, 12:36 PM

          Hi there

          Yes it does help, definitely, I was just answering the "is it detrimental" question. You can also take advantage of breadcrumb Schema which helps also!

          Hope this helps!
          Patrick

          1 Reply Last reply Reply Quote 1
          • AliMac26
            AliMac26 last edited by Mar 16, 2017, 12:33 PM Mar 16, 2017, 12:33 PM

            Thanks for your reply. In my research this morning I read on a couple of forums that breadcrumbs actually help the search engine crawl the site. Is that still true? The info might have been outdated.

            PatrickDelehanty 1 Reply Last reply Mar 16, 2017, 12:36 PM Reply Quote 0
            • PatrickDelehanty
              PatrickDelehanty last edited by Mar 16, 2017, 12:18 PM Mar 16, 2017, 12:18 PM

              Hi there

              No, this is not detrimental, but consider your users and what would be most beneficial to them. Just make sure from a site structure aspect, the site architecture makes sense and is easy to understand for crawlers.

              Hope this helps! Good luck!
              Patrick

              1 Reply Last reply Reply Quote 1
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