Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO value of InDesign pages?
-
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset.
If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
-
Assuming that you plan on posting them on your site as pdf files then they are spiderable to some extent. Google does spider and index some pdf's. I wouldn't advise this as a plan because pdf's do not generally rank well in most areas. The only category I can think of offhand where they do are irs forms.
They would be much more likely to be thoroughly crawled, indexed and ranked if they are posted as actual webpages in html.
-
Hi
If you use Adobe's toolset aka Digital Publishing, then you will be creating an native-like app for your readers. While there are very attractive examples of these, this technology is less suited for marketing purposes. One of the reasons being that content in native apps, in other words published on the App Store, is not being indexed by Google.
If you want your content to be found organically, then this is not the route to take. If you want to create content for marketing purposes, then this is likely not the route to take either: other impediments are eg the decrease in lead conversions because you go through the app store instead if direct access. More info on publishing tech for marketing on http://bestcontentmarketingtool.readz.com
If you export as PDFs, these will be searchable (but of course not optimized) but then again, they are not responsive, no in-content analytics etc.
Depending on your need, you might consider web-based technologies. Feel free to check out our company at http://www.readz.com
All the best
Bart
CEO Readz
-
Not too sure if they are indexed in the same way.
Do you know of any other sites which are also using this technology? If yes, try doing a google site: search for that site and do some investigation to see if they get crawled similarly.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Customer Reviews on Product Page / Pagination / Crawl 3 review pages only
Hi experts, I present customer feedback, reviews basically, on my website for the products that are sold. And with this comes the ability to read reviews and obviously with pagination to display the available reviews. Now I want users to be able to flick through and read the reviews to help them satisfy whatever curiosity they have. My only thinking is that the page that contains the reviews, with each click of the pagination will present roughly the same content. The only thing that changes is the title tags which will contain the number in the H1 to display the page number. I'm thinking this could be duplication but i have yet to be notified by Google in my Search console... Should i block crawlers from crawling beyond page 3 of reviews? Thanks
Technical SEO | | Train4Academy.co.uk0 -
Home Page Ranking Instead of Service Pages
Hi everyone! I've noticed that many of our clients have pages addressing specific queries related to specific services on their websites, but that the Home Page is increasingly showing as the "ranking" page. For example, a plastic surgeon we work with has a page specifically talking about his breast augmentation procedure for Miami, FL but instead of THAT page showing in the search results, Google is using his home page. Noticing this across the board. Any insights? Should we still be optimizing these specific service pages? Should I be spending time trying to make sure Google ranks the page specifically addressing that query because it SHOULD perform better? Thanks for the help. Confused SEO :/, Ricky Shockley
Technical SEO | | RickyShockley0 -
Blog Page Titles - Page 1, Page 2 etc.
Hi All, I have a couple of crawl errors coming up in MOZ that I am trying to fix. They are duplicate page title issues with my blog area. For example we have a URL of www.ourwebsite.com/blog/page/1 and as we have quite a few blog posts they get put onto another page, example www.ourwebsite.com/blog/page/2 both of these urls have the same heading, title, meta description etc. I was just wondering if this was an actual SEO problem or not and if there is a way to fix it. I am using Wordpress for reference but I can't see anywhere to access the settings of these pages. Thanks
Technical SEO | | O2C0 -
Are image pages considered 'thin' content pages?
I am currently doing a site audit. The total number of pages on the website are around 400... 187 of them are image pages and coming up as 'zero' word count in Screaming Frog report. I needed to know if they will be considered 'thin' content by search engines? Should I include them as an issue? An answer would be most appreciated.
Technical SEO | | MTalhaImtiaz0 -
Is it good to redirect million of pages on a single page?
My site has 10 lakh approx. genuine urls. But due to some unidentified bugs site has created irrelevant urls 10 million approx. Since we don’t know the origin of these non-relevant links, we want to redirect or remove all these urls. Please suggest is it good to redirect such a high number urls to home page or to throw 404 for these pages. Or any other suggestions to solve this issue.
Technical SEO | | vivekrathore0 -
Is it possible to change a sitelink title by off page SEO?
Hi all, I checked a website of my company: sitelinks in SERP are with the correct url, but one of the sitelinks’ title is completely irrelevant. Is it possible that it was changed from "outside"? Or maybe it's a bug? Thank you, Imre
Technical SEO | | DDL0 -
What are the potential SEO downsides of using a service like unbounce for content pages?
I'm thinking of using unbounce.com to create some content driven pages. Unbounce is simple, easy-to-use, and very easy for non-devs at my company to create variations on pages. I know they allow adding meta descriptions, title tags, etc and allow it to be indexable by Google, but I was wondering if there were any potential downsides to using unbounce as opposed to hosting it myself. Any help would be appreciated!
Technical SEO | | Seiyav0 -
What SEO considerations for multiple languages on a single page?
I am working on a language teaching site for Chinese speakers learning English. I consider myself above average when it comes to basic SEO issues, but all I know here is that Google doesn't like multiple languages on a single page. Without getting into too many details, both Chinese and English text will appear on the same page with links, tags, phonetic spellings, etc. I'm hoping someone here knows the science about using the lang="zh" xml:lang="zh" attributes within text and the effects on ranking for text within the declarations. And it'd be great if there was clarification on the link juice passed using the hreflang attribute for both internal and external links. Also, of course, any info on using both English and Chinese characters in the URL would be most helpful. A heads up on any other language specific SEO issues would also be much appreciated. My goal is to get the most out of both languages per page in terms of ranking.
Technical SEO | | kwoolf0