How to utilize Moz during website relaunch?
-
Hi folks - we're relaunching our website and have been sure to make it SEO optimized -- descriptive copy, new readable URLs, keyword-laden page metadata, and the like.
However, I'm new to Moz Pro and unsure how to utilize it during this transition. My questions for those of you -- assuming many -- who have gone through a redesign:
**How did you use Moz to track the success of your redesigned website? What do you wish you'd done? **
Any campaigns or resources you can suggest will be helpful, as I am new to the functionality!
-
Awesome, thank you, George! Luckily we're already doing a lot of this stuff, e.g. we agonized last week over a list of 400+ redirects It's helpful to know what to expect as well - I'll be sure to work these items into our pre/post-launch planning.
-
Big topic!
Great that you are thinking intentionally about this now, rather than jumping on here asking why your organic traffic has flatlined post launch. I have attached an internal doc we have that gives a checklist of things to do a consider to mitigate disaster.
Big picture, MOZ is great for keeping an eye on the keywords that drive traffic and see where you are losing ground post launch. More details in the attachment. GL!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved The Moz.com bot is overloading my server
0 -
404 error for unknown URL that Moz is finding in our blog
I'm receiving 404 errors on my site crawl for messinastaffing.com. They seem to be generating only from our blog posts which sit on Hubspot. I've searched high and low and can't identify why our site URL is being added at the end - I've tried every link in our blog and cannot repeat the error the crawl is finding. For instance: Referer is: http://blog.messinastaffing.com/take-charge-career-story-compelling-cover-letter/ 404 error is: http://blog.messinastaffing.com/take-charge-career-story-compelling-cover-letter/www.messinastaffing.com I agree that the 404 error URL doesn't exist but I can't identify where Moz is finding it. I have approximately 75 of these errors - one for every blog on our site. Beth Morley Vice President, Operations Messina Group Staffing Solutions
Moz Pro | | MessinaGroup
(847) 692-0613 www.messinastaffing.com0 -
Search Console says 111 links. Moz says 3\. Do I have a site problem?
I understand that Moz doesn't show all links; but i would think that out of 111 links from 43 root domains, they'd at least show 20 or 30 root domains. I definitely have more than 3 credible sites linking back to me. So do I have an issue? I've been trying to get my site ranking for 9 months, and I've tried EVERYTHING. Still no significant movement. Please help me figure out what's going on. I've been trying to get my site ranking for 9 months, and I've tried EVERYTHING. Still no significant movement. I'm wondering—maybe even hoping—that this will help me uncover a problem that could set the whole thing back on course. Please help me figure out what's going on.
Moz Pro | | jheath0 -
Is the keyword ranking number used for MOZ Pro an average position taken across the time period?
Hi there I am just trying to confirm how the ranking given in the 'rankings' report is calculated (an average etc). Thanks Sarah
Moz Pro | | Laurie-Tomahawk0 -
Why does SEO MOZ Pro scan your competitors keyword rankings?
I find the keyword rankings feature of SEOmoz Pro probably it's most useful feature. I was wondering why you can't see your listed competitors stats in comparison?
Moz Pro | | AndyMcSherry0 -
Question About Moz Reports
Hey guys Is it possible to change the date/time that SEOmoz runs its ranking reports? I put together ranking reports each Monday which I need to feedback to the business and it would be good if I could schedule these for late Sunday or early Monday mornings for me coming in to the office.
Moz Pro | | EwanFisher0 -
Set up of SEOMoz campaign for specific country within a global website
I'm tasked with optimising the UK part of a global site. www.mysite.com/UK - how should I set my campaign up in SEOMoz? Is it a sub domain?
Moz Pro | | columbus0 -
How do you get Mozbot to crawl your website
I trying to get the mozbot to crawl my site so I can get new crawl diagnostics info. Anyone know how this can be done?
Moz Pro | | Romancing0