Question About Local SEO

[mostcg]

Hey all,

If a business operates in one city but works with associated organizations across multiple regions how would this impact a local SEO campaign?

For example, a transportation company is located in Texas but services the Northwest and New England by outsourcing to smaller transportation companies in each of those regions. Would it be wise to create pages for each region they service on their website and then break that down in further into specific cities?

Also, would it be worth targeting local search terms even though specific cities are serviced by the associated organizations and not the parent company itself?

Thanks in advance,

Andrew

[MiriamEllis]

You're welcome, Andrew, and good luck with your further investigation of the best strategy!

[mostcg]

Thanks for the links Jason.

[mostcg]

All good answers. Thank you Miriam. Definitely cleared things up a bit.

[MiriamEllis]

Hi Andrew,

I agree with Jason that there are some nuances to this situation that could make it easy to give wrong advice (I also agree with him that Phil is a brilliant Local SEO consultant and it might be worth your while to reach out to him for some private consultation, during which you can show him the actual business). In the meantime, it's important to remember that Local SEO hinges on physical location. If Business A is located in Dallas and its airport limos operate from within that city, then this is how Google will see your business and it's what dictates what you can build out local listings for. But as to Business A's subcontracting relationships with Businesses B, C and D in other regions of the country, how you handle this in terms of content development would likely center around things like:

1. Whose brand is being used in those other regions? Is it Business A's brand, or the brands of the subcontractors?

2. What is the exact subcontracting relationship?

3. If the brands being used in the other regions aren't Business A's, could it confuse Google/hurt the business to associate it with these regions where there is no physical presence?

You'll want to dig deep into these questions and others (possibly with a consultant) to arrive at a strategy that helps the business instead of hurting it.

[timcbambrick]

Hi Andrew,

The best guy to speak to about this stuff is Phil Rozek from Local Visibility System.

There are a lot of nuances here, and I don't want to give you the wrong advice without knowing the full detail of what you are trying to achieve and who for, but if it were me I would start with these articles to get a good mental model of how multi region local SEO works and then if you need more info I would book a consult with Phil.

• http://www.localvisibilitysystem.com/2017/04/27/you-offer-10-services-and-serve-10-cities-so-you-create-100-city-pages-why-city-page-proliferation-is-dumb/
• http://www.localvisibilitysystem.com/2015/04/06/25-principles-of-building-effective-city-pages-for-local-seo/
• http://www.localvisibilitysystem.com/2016/09/30/template-for-creating-knockout-city-page-content-for-local-seo/

[benesmartin]

Hey Andrew,

It would impact local SEO only if your associations would appear in the form of links (and possibly mentions on social media). If you are receiving links then your rankings in those particular areas might start rising.

Regarding the pages for other regions, it would make sense only if you are able to create unique and quality content. If so, I'm a fan of this solution.

Looking forward to other's opinions.

Cheers, Martin