Changing title tags - any potential issues?

[McTaggart]

Hello all,

I am planning to change the title tags throughout a site and am vaguely aware (perhaps wrongly!) that changing title tags across a site is a risk factor - can be a spam flag if changes (to a specific title tag) are implemented too regularly, for example.

Would you change title tags across a site in one go, or implement changes gradually - to avoid any risk of upsetting Google. Do you have any insights/tips on the implementation of title tag changes?

[LureCreative]

We agree with David above, if you are improving the title tags and keep them all unique and original from the other pages on your website doing a "Title Tag Cleanup" or going through and optimizing them should be a benefit. Some tips on Title Tags:

• Have The Keyword You Want To Rank For Be As Close To The Beginning As Possible
• Try to Make it short enough to were Google doesn't cut it off with "..." We use (https://www.portent.com/serp-preview-tool)
• Don't Duplicate Title Tags Across Pages, Try To Make Each One Unique
• Instead of Repeating A Keyword In a Title Try Using An "LSI Keyword" (For Example if you are attempting to rank for "marketing", use "marketing" once and then if desired, use a keyword like "advertising" or "media" etc.)

Hope this helps Luke and best of success!

[davebuts]

Hi Luke,

I don't think you have anything to worry about with making the improvements in one go.

As long as you are improving your titles to make them more relevant to the content on the page (and not just jamming them keywords), you won't be upsetting Google and you would only see positive results.

Cheers,

David