International targeting
-
-
I submitted each language URL as a separated website to google webmasters,
-
I've submitted Hreflang sitemap which has language codes only(without countries codes)
-
each page in my website has hreflang language and country code.
Should i use international target option for each language to target the countries? will that hurt the language targeting? or I have to leave international targeting option unchecked for each language?
My Goal to target by languages, not countries.
-
-
You're welcome. You do not want to include hreflang="x-default" tags for the specific language pages (whether in the sitemap or the code). You only want to include the x-default tag on non-language specific 'default' pages (for example, a default page that prompts the user to select a language or country).
Here is a description from Google on their use of this particular tag: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is the default page when no other page is better suited." [Source]
-
Thanks for your reply, if choose to use hreflang Sitemap, Should i include X-default hreflang ?
-
If you are only targeting different languages (not targeting a specific region) you should not use the international targeting feature in Google Search Console. You also should not include country codes in the hreflang tags, you will want to remove those.
Also, it is best practice to only use hreflang tags OR an hreflang sitemap, it is not recommended that you use both due to redundancy [source].
"There is no need to use multiple methods for hreflang implementation. Google recommends against it, since it would be redundant. You certainly can use both methods, and there is no clear advantage of one method over the other. Here are some considerations for when you are deciding whether to use the xml sitemaps or page tagging methods:
- Hreflang xml sitemaps can be difficult to create and update. You can use online tools or create it in Excel, but it is difficult to automate the process. If you have xml sitemaps that your CMS updates for you automatically, it would be better to continue to use those rather than create separate, static hreflang xml sitemaps.
- Page tagging leads to code bloat, especially when you are targeting several countries/languages. That can mean an additional 10+ lines of code to each geo-targeted page.
- Some content management systems, such as WordPress and Drupal, offer automatic hreflang page tagging solutions."
https://www.semrush.com/blog/7-common-hreflang-mistakes-and-how-to-fix-them/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International SEO - Targeting US and UK markets
Hi folks, i have a client who is based in italy and they set up a site that sells travel experiences in the sout of Italy (the site currently sit on a server in Italy). The site has been set up as gTLDs: www.example.com They only want to target the US and the UK market to promote their travel experiences and the site has only the english version (the site does not currently offer an italian version). If they decide to go for the gTLDs and not actually change to a ccTLDs (which would be ideal from my point of view) how are the steps to be taken to set this up correctly on GSC? They currently only have one property registered on GSC: www.exapmple.com therefore i guess the next steps are: Add new property - www.example.com/uk and and set up geo targeting for UK Existing property - www.example.com/ set up geo targeting for US In case the client does not have the budget to optimise the content for american and british languages, would still make sense to have 2 separate property in GSC (example.com for US market and example.com/uk for UK market)? Few considerations: Add canonical tag to avoid duplicate content across the two versions of the site (in the event there is no budget to optimise the content for US and UK market)? Thank you all in advance for looking into this David
International SEO | | Davide19840 -
International SEO Sub folder Structure
Hi Could anyone offer some advice on the best way to structure sub folders on a website that we are launching worldwide. We are a UK based business and currently run a UK site on www.website.com and we are planning on launching into Europe using a sub folder structure. We will use /de, /fr, /es for the new countries that are coming on board but the question is should the UK site url be: www.website.com or www.website.com/uk As have an established web presence in the UK I'm thinking it should remain as www.wewbsite.com but are there any advantages / disadvantages to changing it to .com/uk Many Thanks
International SEO | | SmiffysUK0 -
Different urls for the homepage on an international website
Hi! I was wondering what would be the best strategy to solve duplicated content generated by the homepage and its differents URLS This is an international website. Now it only has one language working: Spanish, but the url structure is already ready to work with the language approach So we have now www.brand.com -> Spanish Homepage (canonical www.brand.com/es)
International SEO | | teconsite
www.brand.com/es -> Spanish Homepage (canonical www.brand.com/es)
www.brand.com/index.php -> Spanish Homepage (canonical www.brand.com/es) I would like to know if this is the correct approach of if we should add 301 redirects instead of canonical. Let's image that they want to active the /en language, so they will have www.brand.com
www.brand.com/index.php
www.brand.com/es
www.brand.com/en now what? I image they have to use hreflang, but I am a little lost with how this should work. 301? canonical? hreflang? Could you help me? Thank you! Victoria0 -
Any Idea for International SEO in this complex situation?
Hi,
International SEO | | teconsite
a client of mine has a site with a domain name brand.es. They are a furniture manufacturer. They has a well known brand in its sector.
brand.com is registered by a US company. (Completly different activity) This client registered its domain name 10 years ago, and its audience was in Spain.
As it is a .es ccTLD it is directly geotargeted to Spain. 5 years ago, they began to export to other countries, and today they have distributors in a lot of countries like Italy, France, England, Portugal, Germany, and many more... As they are manufacturers and they sell their products to multiple locations worldwide, the language aproach seems to be the more efficient way to reach they users. The problem is that they are using a ccTLD domain brand.es, beacuse the .com domain was registered.
Actually the international organic traffic is very poor, mostly related to queries with the brand name. My question:
Is it possible to do international seo with a geotargeted domain .es?
Should they register a .com that doesn't match exactly their brand name? (it is a little difficult, beacause brandfurniture.com would be good for England, but not for Spain or France. )
Or should they focus their strategy with some ccTLDs for 3 or 4 of the main countries? (Not sure this would be an alternative... too much cost) I know, that in this situation there is no perfect solution, but I would appreciate your opinions.
Any Ideas ?????? Thank you!!0 -
International advice.... can anyone help and check my site?
Hi ALL, I'm running 3 sites, internationally .com, com.au and co.nz Can anyone please look at my site and give me feedback about the hreflang tags, I ran a W3C and i have errors stating https://validator.nu/?doc=http%3A%2F%2Fzenory.co.nz for www.zenory.com and its relevant domains
International SEO | | edward-may0 -
International (foreign language) URL's best practices
I'm curious if there is a benefit or best practice with regards to using the localized language on international sites (with specific ccTLDs). For example, should my french site (site.fr) use the french language as keywords within the URLs or should they be in english? e.g. www.site.fr/nourriture vs. www.site.fr/food Is that considered best practice for SEO (or just for brand perception those markets?). Is there a tangible loss in SEO if we do not use the correct language for those URLs and just stick with English around the world? I recall seeing a Matt Cutts video on the topic and he said that google does support i18n URL's but other SE's might not support them as gracefully but he didn't come down with a hard recommendation to go with i18n URL's or just English. Would love a strong ruling in favor one direction based on best practices.
International SEO | | mongillo0 -
Lightbox on Home Page for Geo-Targeting
Hi -- I have a client with various international versions of their site. By adding a lightbox to their U.S. home page enabling the user to select their preferred translation (and cookie them)....does this have any negative SEO implications? It seems like a better alternative than the splash page they were using, but just want to be sure. Thanks!
International SEO | | MedThinkCommunications0 -
Anchor text for international SEO
HI I am looking to rank sites in multiple foreign search engines. I am thinking about the anchor text strategies I need to employ. My key phrase: golfschläger (golf club) I am targeting a German page (written in German). Would Google understand that if I use the anchor text “golf club” to my German “golfschläger” page, it is infact the same word and therefore give anchor text benefits to that page, or for anchor text benefits to pass does the anchor text have to be in the same language? thanks for any help!!!!
International SEO | | Turkey0