Organic conversions
-
Hi,
Is there any way (Analytics & other tools) how I can see where organic conversions come from? What search queries were used or at least what landing pages converted? Ideally, I would like exact search queries. I know I have list of these in GSC but not conversions. Analytics doesn't provide these so I cannot link them with conversions. Is there any realiable tool that is safe and won't use our data as benchmark or won't offer any form of transparency that will be useful for our competitors.
Thanks.
Katarina
-
Hi John,
We are researching Keyword Hero. How safe is it in the terms of data? I believe we need to link it with our GA. I'm always very careful about linking GA as I don't want to provide any insights to my competitors.
Katarina
-
When you use technique one, you would be correct but If you install Keyword Hero you will have access to exact keyword to conversion data.
Depending on how soon you need to produce a report I would start with the first technique I laid out until Keyword hero has enough data.
Let me know if you need anymore help.
-
Hi John,
Thanks for this. So do I understand it right - I still won't know exactly what query delivered a conversion. I will just have close indication based 'group of queries' -> leading to 'landing pages' -> that delivered 'No of conversions'
Am I right here?
Katarina
-
Hi Katarina,
You have a couple options here. One thing you can do is use the landing page report in Google Analytics with an organic segment on, this will help you determine which organic landing pages are leading to conversions and what the conversion rate of each landing page is. I recommend exporting this data into google sheets. Next, you can use a google sheets add-on called "Search analytics for sheets" to pull in the exact queries you received traffic from and which landing page they lead to. The final step is using a "vlookup" formula (or doing this manually) to map the search queries to your landing pages and conversions. So the resulting table headings would be: Search Query - Landing Page - Conversions - Conversion Rate.
This will give you groups of queries that led to landing pages that led to conversions.
Another option is a tool called "Keyword Hero" which helps unlock search queries in Google Analytics using some advanced data science. This will be easier and more efficient once you set it up but it will take time to have enough data to act on. I recommend setting up this tool ASAP and starting with the manually route until you have enough data with Keyword Hero.
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Organic reports showing a URL that isn't in Search Ask Question
In the image I've attached you can see that I have pulled a source/medium > google organic report. I've also made "landing page" my secondary dimension. The first landing page that is showing up is /v3/?slug=fnl, that is this page (https://orders.freshnlean.com/v3/?slug=fnl). You can see that the page has 230 sessions from Sep 3 - 9 and 17 transactions during that same time frame. The only thing is, that landing page is nowhere to be found in the SERPs. So how is it showing up in this report as having received google organic visitors that converted if it's not even in search? 05OclDp
Reporting & Analytics | | tdastru0 -
The difference between organic searches in Acquisition and organic searches in Default Channel Grouping
Hi guys, We have a question. In Google Analytics, there are 2 types of identifying organic searches: through Acquisition and through Default Channel Grouping. On our website, we have some differences between the number of organic sessions. Which one do you think is more relevant? Which one do you use? Many thanks in advance!
Reporting & Analytics | | RIDGID_Europe0 -
Track conversion from paypal express/Apple pay
Hi All, Is there any way to track apple pay conversion or paypal express conversion in Google Analytics? Thanks
Reporting & Analytics | | Alick3000 -
Conversion via Paypal not showing order value in google analytics
Hello All, I have an e commerce site, when goal conversion happens by CC(credit card) I can see order value in e commerce tab in Google analytics but when conversion happens through paypal I always see order value zero. I want see order value for Pay pal also.Please help me out. Thanks
Reporting & Analytics | | Alick3000 -
False Conversion Data in GA
Hi all, I have a problem with Conversion Tracking in Google Analytics. Our contact form conversion completes when the user hits the Thank You page. Yesterday we had an increase in conversions that didn't correlate to form submission emails. It appears that one person filled out our form, then returned (hit the back button?) to the Thank You page another 8 times as there were 8 entrances to the Thank You page and it's currently no indexed. Is there a way to prevent this from happening? Or should I just note in Analytics that the Conversion data is wrong for that day and note how many? Thanks!
Reporting & Analytics | | nsauser0 -
What is the difference between "Organic Traffic" and the "Non-Paid Search Traffic" default segment in Google Analytics?
These two filtering options ("organic traffic" in the left sidebar and "non-paid search traffic" in the advanced segments) give me slightly different numbers. Any idea why this would be the case?
Reporting & Analytics | | FPD_NYC1 -
Conversion Rate Question: Should I Measure Visits or Unique Visits?
When you measure conversion rates, is the equation: conversion rate = visits/conversions or conversion rate = unique visits/conversions I ask because it can actually make a pretty big difference in the conversion rate. For example, if you visit my ecommerce website 100 times before buying something (and assuming you're my only visitor), then my conversion rate is 100% _if I'm determining conversion rates by unique visits/conversions. _However, it's only 1% _if I'm determining conversion rates by visits/conversions. _Wow! Now this is clearly an extreme example, but it should serve to illustrate the point that in more reasonable cases, the way the data is measured can have a potentially significant impact on the conversion rate. Is there an industry standard for this? Am I missing something really basic? Also, here's a little bit of context for the question: I run an ecommerce website powered by the Magento CMS and I'm trying to measure my conversion rate in Google Analytics for individual products. Google Analytics shows me my site wide conversion rate, but apparently I have to do some customization in order to measure conversion rates on the product level. That's fine, but I want to make sure I'm measuring my product conversions in a standard way. Thanks for any and all help! Adam
Reporting & Analytics | | Adam-Perlman0 -
Woes in organic ranking... Post Penguin issue?
Hello all, First post here. Site:http://www.symbolphoto.com I'd done a ton of work to get my SEO where it needs to be, however, after looking at my traffic post April 15-22nd, it's gone completely downhill. I don't rank organically, which i'd like for one single term 'b*ston wedding photographer'. What am i missing? I'm assuming Penguin may be a part of this, but i haven't participated in any link schemes... am i being penalized and if so, is it evident why? Help is much appreciated! replace * with o.
Reporting & Analytics | | symbolphoto0