Should ALL of my blogposts be focussed on my main target keywords for my site?
-
Hi everyone.
I am an interior designer and I'm looking to boost my rankings locally for my target keywords (eg: Interior designer in Cheltenham) and I'm wondering about whether my blog posts should all be planned out with this (and other similar, location based) keywords in mind. For example, should I always make my target keyword for each blog post something related to 'interior design in xxx' or should I look for other keywords just related to my field? Eg: interior design tips, furniture guides, paint colour advice etc, just because it is related?
As an example, I am planning a blog post to go on my website which will be about a trip I'm taking to Copenhagen. Could my keyword therefore just be something like 'interior design', and this would be okay?
Thanks for reading!
Lauren
-
Firstly, it is important to note that keyword stuffing, or excessively using the same target keyword in your blog posts or other content, can actually harm your rankings rather than improve them. Google's algorithm is smart enough to recognize when content is over-optimized and may penalize your website accordingly.
That being said, it is still important to include relevant keywords in your content to improve its visibility and relevance for search engines. Instead of solely focusing on location-based keywords like "interior designer in Cheltenham," try to incorporate a mix of other related keywords such as "interior design tips," "furniture guides," and "paint color advice." This way, you can attract a wider audience who may not necessarily be searching for a local interior designer, but are still interested in interior design-related content.
Regarding your blog post about your trip to Copenhagen, you could potentially use a more general keyword like "interior design" or "design inspiration," but it would be best to also include location-based keywords such as "interior design in Copenhagen" or "Copenhagen design trends" in your content to help boost your local rankings.
In summary, it's important to strike a balance between incorporating relevant keywords and avoiding over-optimization. By including a mix of location-based and general keywords in your content, you can improve your visibility and attract a wider audience to your website.
-
Hey there!
I am here asking my question just because I'm signed up for free version of MOZ and can't ask question directly. My question may be a bit irrelevant, but if someone can help, I'll be grateful.
I have a blogging site in Urdu language named Urdu Stem. I am working on its SEO for some months but not getting that much success. I am now trying to focus on the blogposts that relatively show up in top 20. Here's one of the posts on how to sell on daraz. Can someone please view it just once and suggest some useful things to do? -
Hi Lauren
It's inevitable that you will use keywords that target other pages. When you do, link back to the page from the blog. So for example, if you use the term 'Interior Lighting' which inevitably you will, then link through that anchor text back to the page on your site that targets that phrase.
You would be pretty hamstrung if you created blog posts without being able to reference different parts of your site! Just try and keep the links down to 1 in 100-150 words, that's all. If the page you are linking to is not in the main menu, ie 1 or 2 clicks down you will strengthen the internal linking structure of your site and the anchor text will help. If it is in the main menu, the anchor text will have no benefit as Google only looks at the first link.
Hope that helps
Regards
Nigel
-
Hi there, thanks so much thats such a helpful answer. I just searched for 'keyword cannibalisation' and understand now. I'm so pleased I didn't target everything at the same keywords! Thanks again
-
When targeting keywords with your blog, you should not be targeting keywords that you are targeting with your main site. That's called "keyword cannibalization", and it splits your ranking authority.
Generally, blog posts target keywords at the top of the conversion funnel (how to's, design ideas, etc) vs the bottom ("find an interior designer near me").
There are lots of tactics, but the blog is longer tail than your main site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which keyword for title
I'm trying to figure out what to use for my title text. It's for a structural steel fabrication company. Adwords has the average monthly searches for "structural steel" and "steel fabrication" identical at 5,400. It has "structural steel fabrication" at 390 which I get that since its longer and a little more specific will have less searches. My question is if I make the title "structural steel fabrication" does google just see it as 1 big keyword or will it rank for "structural steel" and/or "steel fabrication"? What would any of you go with here? All 3 keyword strings make sense for the person seeing the title. Thanks for any advice you can give, Clay
Keyword Research | | clayknight0 -
How many keywords is too many?
Hi there Moz'ers, I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books. So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level. Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path! For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin. Thanks for your time and all comments very much appreciated. FREE T-SHIRT to whoever has the best solution 🙂 cheers
Keyword Research | | theaffair
Zoltan0 -
E-Commerce keyword question
We sell ItemA. One of the phrases that brings people to our site is "ItemA for sale". Should I just try to target "ItemA" or should I try to get "for sale" in there? I have seen a few other variations such as "on clearance" or "to purchase" as well. Can I just focus on "ItemA" or do I need all of those variants as well?
Keyword Research | | EcommerceSite0 -
Niche vs One massive site
In the past I've done fairly well building niche sites for automotive accessories. The problem is, it's hard paying attention to 50+ sites after a while, and the quality ends up going down. Because of this, I've decided to focus on one large site for trucks and their accessories. I have a site called truckprofile.com where people can create profile pages for their various trucks. It gets fair traffic for not doing much with it. I recently threw a blog on the site: truckprofile.com/blog. This will be my area for posting articles on niche, commonly searched, easy to rank for phrases. So my questions are: Is building one massive site better? If so, how should I structure the blog area so that each article ranks well? Would it be better if they were well categorized pages in wordpress instead of blog posts? By posting all the articles on a single site, does that mean it will be harder to rank for any single thing since the topic is so broad? Any suggestions would be greatly appreciated.
Keyword Research | | daenterpri0 -
Not Set Keywords
Hi, we have recently been working on our site's keywords and we have seen an increase in traffic. As I monitor my keywords, I see that the Not Set keyword has increased a great deal and now become my top keyword. I researched some but all I got is that users are bookmarking my page or using other avenues to reach my website. Can anyone give me a more concrete answer? Is this bad? Or is this a direct result of an increase in traffic. Any words of wisdom will be much appreciated, As you were...
Keyword Research | | SBRMarketing0 -
Keyword Finder
I'm looking for some direction to find better keywords for my sites. Any tips would be appreciated? This question could potentially be too broad.
Keyword Research | | CPP-3601 -
Google Analytics - Long keywords
Hi All, Question for you Google Analytics pros. In the keywords section of my account I see the various words that have been used to find my site. The top entry shows a big long line of text from my site and I wondered why this appears on the keywords. e.g Lets say I had "Today I went to the shops and bought a football" In the keywords I would normally expect to see 'football', 'shops' etc but instead I am actually seeing things like " went to the shops and bought a football". What causing this? Thanks all
Keyword Research | | wedmonds0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0