How many keywords is too many?
-
Hi there Moz'ers,
I run a mens fashion brand called THE AFFAIR, where we craft premium T-shirts and Art Prints inspired by your favourite books.
So my problem is that I have no idea what to try to rank for keyword wise because every product is inspired by a different book and author. Whilst I could go very wide and try for terms such as "graphic t-shirts" or "printed t-shirts" they are a) super competitive and b) bear no relation to the primary selling point being the literature inspired basis of what we do. But on the flip side, there's just not that many people searching for "Jules Verne t-shirts" or even "Adventure t-shirts" to go a little wider at the genre level.
Basically I'm confused at a conceptual level about how to best select my keywords and desperately need some help before running down the wrong path!
For what it's worth the site is built on WP (using WooCommerce) and I have installed Yoast and begin playing around with it... But anyway it's the larger strategy that has me stumped at the moment and I really don't know where to begin.
Thanks for your time and all comments very much appreciated.
FREE T-SHIRT to whoever has the best solution
cheers
Zoltan -
Zoltan,
Everyone brought up some good points. Yes, keyword research is what you need to strive for but I would definitely shoot for some diversity in your link building and anchor text.
Also I would build inside out...for example yes you build t-shirts, but let's go for the longtail keyword first the "Jules Vern Custom t-shirt" or "20,000 leagues under the sea" t-shirt. This will help you build for the longer tail keyword quicker than the short tail, but you also need to remember not to forget about those short tail keywords such as "graphic t-shirts", "book t-shirts" etc.
Before you do anything though, I always ask my clients to answer the following questions:
- What are your business' goals?
- How do you plan to market your t-shirts through inbound marketing?
- How have people found you in the past?
If you can answer the those 3 questions, it might prove to be beneficial in both your marketing and link building tactics.
-
Hi Zoltan,
If done properly, you can carve a niche for yourself and create a never-existed market. If you look the key phrase you quoted, 'Jules Verne t-shirts', its a combination of two highly searched keywords. Both of them individually have great search volume, the issue is no one till now has been searching for this combination and here you have a great opportunity to 'create' the market. Few years back, I used a product from the USA that was immensely popular there. I wanted to sell it in a different country where people hardly heard about the product. I felt its going to be a huge hit in the new market (as I used it personally and felt great about it) but, there was no awareness or demand for the product there. So, as a determined marketer, I wanted to create the market first by spreading the awareness of what the product was and how it can change lives of its users so on and so forth. The second step was of-course, selling the product in the newly created market. That endeavor of mine was not so successful that I thought it would be in the new geography but thought me many lessons that proved to be invaluable later on.
Coming to your situation. Firstly, you should ideally spread the word about your products, bring in an awareness. You can leverage the power of social media, niche forums related to both, the author or the book and product related.
For the keywords list, you should be ideally using the combination of your (product) and (author and/or book). You can also look at generic phrases like, 'custom t-shirts', 't-shirt printing'(exact match global search volume of 74,000), 'design your own t-shirt' (this has an exact global search volume of 33,100).
To conclude,
Create the market if it does not exist (as in this case) then sell the product.
Best,
Devanur Rafi.
-
Hi
I would start with keyword research. Those keywords will always be competitive, but it's what you will have to aim for.
Start going through other words related to it(or longer tail keywords so it's easier) - make a list on a spreadsheet and start working on those to build your relevance and trust. Targeted to your inner pages. Yes, the Jules Verne example you mentioned is also something you can do at this point.
Eventually, with a properly optimised ecom site, you will start ranking for different words you werent even considering and you will have to do more for those to increase traffic even more. Never forget to build your brand and to actually getting the word out using other mediums, that will speed things up.
Tip: Be sure all your products have unique content, as well as on the category pages.
Try to read more about keyword research and ecommerce. Places like inbound.org has a good compilation
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How many keywords do you recommend tracking?
I am working through thousands of organic keywords and would like to create a list of core keywords. I want the list to be small enough that we can really go after these keywords and track progress. I work for a B2B software company. I am thinking between 20-30 but I would love to hear any tips, opinions and recommendations! Thank you!
Keyword Research | | NikCall0 -
Singular and Plural Noun Keywords
Hi everyone Extremely love this community, learning a lot day by day! I am currently in the process of writing a blog post and say for example I am targetting the keyword 'apple' and 'apples'. My current word count of the article is 850 words and I have used 'Apple' 15 times and 'Apples' 26 times. 1 .Is my Keyword density too high and will Google look at this as keyword stuffing? 2. Do I have to target each Singular and Plural keyword individually? Or will targetting 'Apple' will also automatically target 'Apples' for me and vice versa? Thanks in advance!
Keyword Research | | u_rauf922 -
Finding new keyword research tools
Does anyone have any recommendations for tools to help speed up the initial keyword reporting process? I'm looking for tips to streamline the current system of manually researching competition reports. Thanks.
Keyword Research | | Doug_Hay0 -
Keyword Analysis ranking is not according to google
I'm confused with Keyword Analysis tool because when i run it it show me like this: Keywords: Alpaca Scarves Rank 1. page1 2 page2 3 page3 4 page4 Rank 1: page1 p. authority: 26, page linking root domains: 2 domain autority: 31 root domain linking root domains: 33 Rank 4: page4 p. authority: 26, page linking root domains: 2 domain autority: 45 root domain linking root domains: 232 I think that the rank 4 should be in the 1. can you help me to understand it? Alfredo
Keyword Research | | russelgz0 -
Keywords and On-Page Optimization
Hi i have quite a few keywords i want to rank for which are: how to lose 10 pounds fast how to lose 100 pounds how to lose ten pounds how to lose 30 pounds I can either make separate pages for each of these keywords, but i would prefer to create a single page since most of the content would be very similar, plus i don't think Google would like the fact i'm 'targeting' these keywords individually. Anyway if i do decided to create a single page for all these keywords, what advice do you have? For the URL i'm going to have the keyword 'how to lose weight' or 'how to lose pounds', something generic. Then i'm going to have content which pretty much answers each search query. Now i guess the negative is the fact, i can't optimize the page for each keyword (e.g. keyword in URL, title, or on the actual page itself) So my question how would you approach this issue? How do i tell google (besides backlinking, i will be including these keywords in anchor text) my page is about how to lose 30 pounds or how to lose 100 pounds, when i'm not doing anyway on-page optimization for the keywords individually. Regards, Chris
Keyword Research | | monster990 -
What is the time frame for the search volume on a Keyword?
Let's say I search for AP automation and the search volume comes back as 210, where did that number come from? Is this how many searches by day, by week, year to date, etc.?
Keyword Research | | SheriGolla0 -
Am I Doomed with Low Volume Keywords?
I've been pursuing an internet startup for over a year now. We've figured a lot of things out along the way and even managed to start making some modest revenue ~$3,000/month. We're just now starting to dig into SEO and I'm realizing that most of our keywords aren't very high volume. The best have 1,000 local searches per month (exact match) with most being a couple hundred local searches. I'm worried that I've picked a market that's too small, but I don't have the SEO experience to know if this is normal or not. Most of my keywords are rated 'highly competitive' and also are stacked with CPC ads upon Google search. I'd love to know what others' experience with keyword volume is and if I'm just overreacting on limited knowledge. Thanks!
Keyword Research | | TBiz0 -
Keyword Targeting
If I am currently ranking well for "Lawn Mowers" and I also want to target "Cheap Lawn Mowers" will it affect my ranking for "Lawn Mowers" if I change my on page optimization by adding "Cheap" to the title, H1, etc. or will it effectively target both.
Keyword Research | | UK2Group0