Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Yoast SEO premium determine prominent keywords?
-
We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher? We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.
-
exactly
it just dossn´t count the words in the page titles and meta descriptions, since they aint rly an part of the content.
-
https://yoast.com/yoast-seo-insights/
It picks the prominent keywords based on density, the frequency the words are being used in the content.
-
Yoast does analyze every content on youre page to calculate the prominent words. But no it dosn´t count meta descriptions and titles (unless titles is youre headline). Since this content aint rly a part of youre "content".
Hope that was the answer youre looking for
-
None of Yoast's prominent words were in Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description or alt images. Only in page content and in all cases as a bullet point. Words that were in tags, titles, alt images and desciption were not included in prominent words. This is what is confusing, but thanks for taking the time to answer in any case.
-
Hi There,
Yoast determines the keywords that you are trying to rank by looking at the keyword prominence on the page. By the means of keyword prominence it would look into the following SEO factors:
- Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description, alt images and the main content of the page.
It would try to analyze and assess what you are trying to showcase to the world and to search engines using above factors. If your website doesn't have the right content at right places, it won't show up on the prominent keywords list.
I hope this helps, let me know if you have further queries.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword difficulty and time to rank
Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Replacing keywords by synonyms. Will it increase risk of google keyword stuffing penalization?
I have a page which is ranking already pretty well for a relative competitive keyword.
Intermediate & Advanced SEO | | lcourse
Google also ranks us on first page for synonym of keyword we optimize the page for (even though synonym does not appear on our page). I am now considering to replace some occurences of the keyword in the page by different synonyms, in the hope that our ranking may further improve for these synonyms.
However I am concerned that google may penalize me for keyword stuffing if I am using a wide range of synonyms of one keyword on our page. My plan is only to replace some occurences of keyword with synonyms. I am a bit nerveous here since page is already ranking quite well in a competitive niche. Any thoughts?0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
Is tabbed content bad for SEO?
I work for a Theater show listings and ticketing website. In our show listings pages (e.g. http://www.theatermania.com/broadway/this-is-our-youth_302998/) we split our content into separate tabs (overview, pricing and show dates, cast, and video). Are we shooting ourselves in the foot by separating the content? Are we better served with keeping it all in a single page? Thanks so much!
Intermediate & Advanced SEO | | TheaterMania0 -
Meta Keywords Good or Bad
Hi All, I've been reading more about the meta keyword tag and why it may not be a good idea to include them on pages and am looking for thoughts/feedback on this idea. If you have employed this tactic, can you give me some insight into any results you saw. If you decided to not employ this tactic, why did you choose not to? I wan to understand all sides of this before employing any changes to my company's websites. Thank you for your help!
Intermediate & Advanced SEO | | airnwater0 -
Server Migration, Does it effect SEO?
About to go through a server migration. My intitial thought is that a change in servers shouldn't really change my rankings. But I've heard rumors... Can a server migration change rankings? Why?
Intermediate & Advanced SEO | | Thos0030 -
Changing Servers + Effect on SEO
Hi, I am currently with a very slow server. Our website takes quite a while to load, FTP is very slow and content changes with Wordpress are slow because even the database connection takes a lot of time. However, my website ranks very well. Traffic has doubled in the last year. Our domain has been registered with this company for over 10 years. I am wondering if changing to a different hosting provider would have an effect on my rankings due to the change in IP.
Intermediate & Advanced SEO | | MangoMan160 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1