Ranking at 2 and 3 for a Desired Keyword - But Missing #1
-
I have a keyword I usually rank #1 for "Maui Beach Wedding" that I am now ranking 2 and 3 for with two separate pages below:
My home page: https://simplemauiwedding.net
and the below internal page I am linking from my home page that I really want that term to rank for.
https://simplemauiwedding.net/beach-wedding-packages
What is the best way to pass the authority from one to another for this particular keyword. I want this URL https://simplemauiwedding.net/beach-wedding-packages to rank for the term, not my home page which has a link pointing to this page from my home page which I was hoping would point the authority to it for the term.
What are some other ways to signal which page I prefer Google to pick up for the keyword I want to rank for?
Thanks
-
Thanks for the help and ideas. I appreciate you taking the time to help me out
-
Hi Steven,
If you are certain that you rank 2nd and 3rd for the "Maui Beach Wedding" keyword you might want to take a look at the content and keywords on both pages. I see you have used the exact match "Maui Beach Wedding" keyword 3 times on your home page and it's the strongest one on your website. It's not a surprise that Google wants to rank it. Even if you add it 38 times on your other page Google might still not drop the home page for this search term.
Another problem is that the content of the two pages is really similar too. "Maui", "Wedding" and "Beach" keywords are mentioned a lot and used in different variations on both pages. You should try to improve the content in a way where you don't mention the same things on both pages that much.
-
Hi Steven,
I believe this WB Friday will be quite apropos to your question: https://moz.com/blog/wrong-page-ranks-for-keywords-whiteboard-friday
*But do remember, rankings are not static. Where you may be #2 for one searcher, you could be #1 or #10 for another, particularly for localized phrases like the ones you are targeting.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Refresh - Lost Rankings
Hi, we refreshed our website a few weeks ago, with a new design. The structure has changed and pages do have new URLs. But the content, meta titles, etc have stayed the same and I have put 301 redirects in for all of the new pages (using the redirection plugin in word press). I have found that pages which ranked in the top 3 in the past are now nowhere. The page authority also shows as 1 for all of the pages. Is there something we should do to get the rankings and page authority back? Many Thanks
On-Page Optimization | | danieldunn100 -
Search Console shows structure keywords more significant over content keywords. What is wrong?
Search Console shows non content related - website structure keywords as:
On-Page Optimization | | Yaz-
"categories, account, facebook,..." as top significant keywords. And after those comes the website's content keywords.
These words come from the header as I can notice. Am I repeating the content keywords less? Is there a way to adjust this? I am sure this affects my Adsense targeting.
What am I doing wrong? Any suggestions?0 -
Ranking well for 3 keyword phrase but not for 2?
Hi all, We have a site that sells whisky and is ranking well for a specific 3 keyword phrase for example "glendronach hielan whisky" (brand, product, type) which is great but the site isn't doing well for 2 keyword phrase for example "glendronach whisky" or "glendronach hielan". I'm a little confused as to why it wouldn't rank higher for the 2 keyword phrases given that there present in the 3 keyword phrase. Is there a massive jump between ranking well between 3 and 2 keyword phrases? If so what could anyone suggest to try and rank on the 2's?
On-Page Optimization | | Jon-S0 -
Are blog pages hurting rankings?
Let me begin by saying that I have a Wordpress site with a customized theme. When I view my webpage's crawl diagnostics, it keeps showing a lot of Warnings. There are 89 pages with Too Many On-Page Links and 90 Pages with a missing meta-description tag. The problem is that the pages are listed as follows for both errors: Blog Page 10 Blog Page 11 Blog Page 12 Etc. There are no other pages, just the blog pages (which include about 7 posts/page). How do I eliminate the too many links without deleting them from individual blog posts, and how do I add meta-description tags to blog pages without duplicating the tag for /blog? Thanks! | | | | |
On-Page Optimization | | DuBois
| | |
|
|
| | | |
|
| | | | |
| |0 -
SEO Moz crawl has 3 missing page title errors when they are clearly there.
My SEO Moz crawl today has highlighted for errors where page titles are empty missing. For example: http://www.musicliveuk.com/live-acts/hire-wedding-entertainment/wedding-entertainment-kent This page clearly has a title as do the other 3. Is it a bug in the system or am I missing something?
On-Page Optimization | | SamCUK0 -
Keyword confusion
Thanks for taking the time to read through this. I'm currently optimizing a website and have a few structural questions: How should one view targeting keywords with respect to the home page of any given site? EG -> If the home page has the preferred keywords at the beginning of title and the page follows most if not all the recommendations from SEOMOZ tools, why are sub pages outranking my root domain for the set of keywords I'm after? When sub pages use my homepage keyword as the 2nd keyword in its respective title, does that give the overall homepage more power for the keyword it's after? EG. Homepage Title "ABC DEF - DEF ABC - XYZ | Company name I'm targeting "ABC DEF" for the home page Subpage title -> "DEF ABC - ABC DEF - XYZ | Company Name. The sub page keyword is "DEF ABC"
On-Page Optimization | | FPK0 -
Anchor_partial_atpiu??? in ranking factors
Could anybody explain what does it mean anchor_partial_atpiu in ranking factors http://www.seomoz.org/article/search-ranking-factors#metrics-1
On-Page Optimization | | PeterSEO0 -
Some of my pages are ranking for terms which I want other pages to rank for. What can I do to effectively switch the ranking?
Some of the pages are ranking for terms I have optimised other pages for. The pages which are ranking are quite rightly falling, because they aren't optimised for the terms they're showing for. However, I have pages which are optomised for those terms. How do I switch the SERPS to the page I want?
On-Page Optimization | | GlobalLingo1