Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO Best Practice for Managing a Businesses NAP with Multiple Addresses
-
I have a client with multiple business addresses - 3 across 3 states, from an SEO perspective what would be the best approach for displaying a NAP on the website?
So far I've read that its best:
- to get 3 GMB account to
- point to 3 location pages
- & use a local phone number as opposed to a 1300 number.
- Display all 3 locations in the footer, run of site
-
My pleasure, Joe!
-
Thanks Miriam!
-
Hi Joe!
Yes, you want a single website for the company, with 3 good landing pages on it (one for each of your locations). With just 3 locations, you could put all 3 in the footer, if you like, but it's likely not necessary to do so.
And, if these are physical, staffed locations and the company meets face-to-face with its customers and you have a unique phone number for each branch, it is eligible for 3 GMB listings.
You can then either link all 3 branches' listings to the homepage (which some argue is better for rankings) or, link each to its own landing page (which I much prefer as it offers a much better opportunity of converting the customer with content that's been created just for them). But, it's up to you which you prefer as Google doesn't insist on one path or the other.
Just be sure your locations meet the specifications of Google's guidelines and you should be good to go.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO Over Optimization
We are targeting a bunch of services for our local business that works in and around their location. I'm concerned about over optimization and need some guidance on whether these points should be resolved. The company is based in a city and works mostly in the city but also in the surrounding areas. Currently, the site has 6 services pages (accessible via main nav) targeting the same location i.e. “Made Up Service London”, “Imaginary Service London” (with URLs and H1 tags etc. in place containing this location). However this is soon going to become 9 services pages, I am concerned that the repetition of this one location is starting to look spammy, especially as its where the company is based. Initially, I also wanted pages targeting the same services in other nearby areas. For example “Made Up Service Surrey”, “Imaginary Service Essex”. This has not happened as the info available has been too sporadic. I was going to add links to relevant case studies into these pages to beef up the content and add interest. To that end, we came up with case studies, but after a while, I noticed that these are also largely focused on the primary location. So out of 32 case studies, we have 19 focused on the primary location again with URL’s and H1 tags etc containing the location keyword. So in total, we have 25 pages optimized for the location (soon to be 28 and more if further case studies are added). My initial feeling was that the inclusion of pages targeting services in other locations would legitimize what we have done with the main pages. But obviously we have not got these pages in place and I question whether we ever will. What is my best course of action moving forward?
Local Website Optimization | | GrouchyKids1 -
Impact of .us vs .com on SEO rankings?
Our website is hosted on www.discovered.us. I have 2 questions: 1: we have had regular feedback a .us domain is negative in SEO and in conversion (customers don't like it). We are thinking of changing domain to: www.dscvrd.com.
Local Website Optimization | | Discovered
Any insights on the impact on our rankings (if any) if we do this? 2: we are focusing our SEO global / USA first but conversions in UK are better. We currently do not have multi-language SEO setup. What would the impact be of implementing www.discovered.co.uk on SEO in UK? Thanks! Gijsbert0 -
Best Practices: Different Phone Numbers on the Same Website
Since 2006 www.nyc-officespace-leader.com has promoted my commercial real estate brokerage business. I have been the sole broker listed on the site. As a result, the same phone number has appeared consistently throughout the site. Now I will be adding a colleague to the site (in addition to me) and I am struggling with how to best display my colleague's phone number. The 2nd broker will be adding property listings and blog posts. It was agreed that my phone number would be replaced by my colleagues phone number on his listings and blog posts. Pages that existed before would remain with my phone number. The idea being that leads generated by the 2nd broker's new content get directed to him rather than me. My concern is that having a new phone number listed will introduce an inconsistent phone number and harm our local SEO. I have read that it is absolutely critical that NAP (name, address, phone number) must be 100% consistent otherwise it can cause harm search engine ranking. What are best practices for displaying different phone numbers for different personnel on the same website without harming local SEO efforts? This situation is certainly common, so I would think there must be some work arounds. I have seen "Contact" icons that when clicked show phone numbers. Is there any standard solution for this issue that keeps NAP data consistent? Also, what if we keep the same number in the header but use different numbers in other locations? Is the header a location where we should be extra careful to display the same phone number? Thanks,
Local Website Optimization | | Kingalan1
Alan Rosinsky
Metro Manhattan Office Space, Inc. An example of inconsistent listing pages are: -http://www.nyc-officespace-leader.com/listings/386-w-38th-street-office-lease-2370sf
(Broker "#2) -http://www.nyc-officespace-leader.com/listings/329-545-eighth-ave-office-lease-525sf
(myself) An example of inconsistent blog pages are: -http://www.nyc-officespace-leader.com/blog/the-tech-explosion-impact-on-chelsea-2
(Broker "#2) -http://www.nyc-officespace-leader.com/blog/office-space-build-out-cost
(myself)0 -
Is CNAME / URL flattening a bad practice?
I recently have moved a number of websites top a new server and have made the use of CNAME / URL flattening (I believe these are the same?). A network admin had said this is an unrecommended practice. From what I have read it seems flattening can be beneficial for site speed and SEO even if very little.
Local Website Optimization | | Dissident_SLC0 -
Local SEO - Multiple stores on same URL
Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.
Local Website Optimization | | Noriel0 -
Which is the best, ".xx" or ".com.xx" in general and for SEO?
Hi, I'm working for a digital marketing agency and have traffic from different countries. We are planning to make different websites for each country. What is the best SEO practice to choose the domain between ".xx" or ".com.xx" from Spain, Mexico, Chile, Colombia and Peru?
Local Website Optimization | | NachoRetta
I think that the ccTLD is better always, for example ".es" better than ".com.es"0 -
Schema for same location on multiple sites - can this be done?
I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!
Local Website Optimization | | EvolveCreative0 -
How Google's Doorway Pages Update Affects Local SEO
Hey Awesome Local Folks! I thought I'd take a proactive stance and start a thread on the new doorway pages update from Google, as I feel there will be questions coming up about this here in the forum: Here's the update announcement: http://googlewebmastercentral.blogspot.com/2015/03/an-update-on-doorway-pages.html And here's the part that will make local business owners and Local SEOs take a second glance at this: Here are questions to ask of pages that could be seen as doorway pages: Do the pages duplicate useful aggregations of items (locations, products, etc.) that already exist on the site for the purpose of capturing more search traffic? I think this will naturally lead to questions about the practice of creating local/city landing pages. At this point, my prediction is that this will come down to high quality vs. crummy quality pages of this type. In fact, after chatting briefly with Andrew Shotland, I'm leaning a bit toward seeing the above language as being strongly geared toward directory type sites and large franchises. I recommend reading Andrew's post about his take on this, as I think he's on the right track: http://www.localseoguide.com/googles-about-to-close-your-local-doorway-pages/ So, I'm feeling at this point that if you've made the right efforts to develop unique, high quality local landing pages, you should be good unless you are an accidental casualty of an over-zealous update. We'll see! If anyone has thoughts to contribute on this thread, I hope they will, and if lots of questions start coming up about this here in the community, feel free to link back to this thread in helping your fellow community members 🙂 Thanks, all!
Local Website Optimization | | MiriamEllis9