Can Someone explain why this site ranks #1 and #2? I am confused.
-
Hi everyone,
Here is my problem. This site: https://247ride.com/town-cars/ ranks for bunch of really good keywords. Such as lax car service, car service to lax etc. The keyword does not appear in Title tag, and only partially on meta description. The site's DA is 23 and PA is 22. Less than 29 links overall, and linking domains 8. Why in your opinion Google is ranking this page #1 and #2 for many competitive keywords. I know it's a hard question to ask but any input would be greatly appreciated. I am working really hard to rank for same keywords and so far i am at #11 position.
Thanks in advance,
Davit
-
Hi Davit,
Thanks for the links! I agree with you that it seems a bit weird seeing this business, with no GMB listing, doing so well organically. I looked at a few things I normally look at, and couldn't see a "easy" explanation.
So, I asked one of our organic SEO experts, Britney Muller, if she could take a glance at this, and she suggested a couple of things:
-
Your competitor has been around since 2006, so pretty established
-
Your competitor has invested in links, which appear to be paying off
-
"LAX car service" is one of the phrases they are doing best on, though they are not doing so well on other terms
-
They are investing heavily in PPC, which could be producing what she described as some sort of "halo" effect
Taking all of that into consideration, I do consider this competitor of yours as having earned rankings for this term that don't make immediate sense. Give this, I believe if you could hire a good company to do a full competitive audit for you, you should be able to map out a strategy to surpass them, but it may take some doing.
Hope you'll receive other feedback.
-
-
Hi Miriam,
Thank you for you answer.
One more thing I am not looking at the 3pack, only the organic results that appear below.
The page that I am trying to rank with is: https://www.dcacar.com/lax-car-service.html. Our company is based in Washington DC but we launched in several cities about a year ago. LA is one of the cities that we would really like to rank in as there is a lot of business
In Denver and Cleveland we have had good results but LA seems a bit harder. We have a GMB listing in LA linked to the above landing page. Now we are working on a complete site re-design to make it more user friendly and appealing to clients. When I mentioned their #1 or #2 position I was using Moz's Serp Analysis.
Oh one more thing I could not find their GMB listing, but the Yelp profile sucks big time- https://www.yelp.com/biz/24-7-ride-orange
1.5 stars with over 600 reviews.
-
Hi Davit,
Something very important to take into consideration here is that this is a local business and you are competing for local queries, including localized organic queries. This means that Google's local and organic results will be localized to the searcher, basically creating a scenario in which there are no static #1 rankings. Whether you are competing for geo-modified or non-modified keywords, the SERPs will change based on search language and searcher location.
It sounds like you've begun a competitive audit between yourself and this competitor (we have a free spreadsheet for doing that, mentioned in this blog post, if it helps). Have you studied the geographic relationship between your physical location, your competitor's physical location, the centroid of the city you're competing in, and the relationship of both your businesses in regards to the perimeters Google shows on the map when you look up your city? What are you seeing when you do so?
Also, if you can share your own domain, that should help the community better understand your scenario. Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Silo not ranking for main silo page - what can I do?
Hi everyone, I set up a silo for my page http://werkzeug-kasten.com/ . Unfortunately only the silos inner pages rank very good. These are for example http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/keyword-analyse/ for "Keywordanalyse SEO Freiburg" <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/onpage-seo/</a> for "Onpage SEO Freiburg" ... but the silos main page <a>http://werkzeug-kasten.com/suchmaschinenoptimierung-seo-freiburg/</a> does not rank for "SEO Freiburg". Do you have any idea why that might be? Cheers, Marc
Intermediate & Advanced SEO | | RWW0 -
Recent drop in SERP from #1 to #2\.
Our #1 priority keyword, which we've ranked #1 for years, suddenly we're #2. And, the page listed above us doesn't seem to be even compete. Moz On-Page has us at an A and them at a C. When I review the html, I don't even seem any exactly keyword match or matching text on the page. I checked are ranking last week and didn't notice any change - so I've narrowed it down to something changing in the last 4-5 days. Also of note, when I test, We're #1 on mobile, #2 on desktop. Sorry to not list the url's. omitted intentionally. Any thoughts would be much appreciated.
Intermediate & Advanced SEO | | FX4nWOO0 -
Spammy sites that link to a site
Hello, What is the best and quickest way to identify spammy sites that link to a website, and then remove them ( google disavow?) Thank you dear Moz, community - I appreciate your help 🙂 Sincerely, Vijay
Intermediate & Advanced SEO | | vijayvasu0 -
Baffled why my site is not improving in rankings.
Site shows up in the Map results when ever Google shows them. But for all other organic terms site ranks way back. Have lots of unique content and one page grade of an A. The site is http://alexpadillabailbonds.com The main page is optimized for "sacramento bail bonds" with a Moz grade of A yet its not included in the search results. It was before. Any insight from any one will greatly help. Thanks.
Intermediate & Advanced SEO | | andreyzolnikov0 -
Can URLs blocked with robots.txt hurt your site?
We have about 20 testing environments blocked by robots.txt, and these environments contain duplicates of our indexed content. These environments are all blocked by robots.txt, and appearing in google's index as blocked by robots.txt--can they still count against us or hurt us? I know the best practice to permanently remove these would be to use the noindex tag, but I'm wondering if we leave them they way they are if they can still hurt us.
Intermediate & Advanced SEO | | nicole.healthline0 -
Can you explain why the site is dropping off Google every other week?
Can anyone offer any insight into why since the Google Panda update www.bedandbreakfastsguide.com has been fluctuating on Google so much? One week it's ranked as it used to be, the next it's nowhere to be seen? If you take a look at the screenshot of our traffic, this is the traffic after 75% loss (dropped in two stages) you'll see we get traffic for a week and then nothing. This has been happening for months. Some points that might be involved: Around the same time the SEO guys suggested setting the canonical url to www.bedandbreakfastsguide.com (before there wasn't one so traffic was coming from www. and non-www). A lot of the original urls have been consolidated and rel="canonical" added throughout The "pages" of results all have had a rel="canonical" set to page 1 Could it be that the www is competing with the non-www despite the 301 redirects. We're doing everything we can to help this client (and have reduced their site errors from the millions to low tens-of-thousands) so it's not filling them with confidence when their site just keeps plumetting! What's also irritating/odd is that some of their competitors -who used to be ranked lower and have sites which contradict every rulebook still rank high. Hopefully you can spot something we've missed. Tim I8PNL
Intermediate & Advanced SEO | | TimGaunt0 -
Our site has been up almost 2 months and no rankings yet?
Our site is www.AkinsSeptic.com. We spent a lot of time on the site and have not received any rankings yet. Can you advise as to what we can do to get this site ranked at all. I know it needs a lot of SEO work and some links, however, it should rank mildly due to the low competition of keywords we are using. Thanks in advance.
Intermediate & Advanced SEO | | Tormz0 -
Any Tips For putting up a new site and not loosing rankings?
We are switching one of our sites to a magento site and dont want to loose current rankings what are the best practices for this? Same Domain but the deep url pages will change urls
Intermediate & Advanced SEO | | DavidKonigsberg0