Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      Save 36% now!
      Moz Pro

      Save 36% now!

      Sign up
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. 301 redirect syntax for htaccess

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    301 redirect syntax for htaccess

    Technical SEO
    3
    3
    8641
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • SamKlep
      SamKlep last edited by

      I'm working on some htaccess redirects for a few stray pages and have come across a few different varieties of 301s that are confusing me a bit....Most sources suggest:

      Redirect 301 /pageA.html http://www.site.com/pageB.html

      or using some combination of:

      RewriteRule + RewriteCond + RegEx

      I've also found examples of:

      RedirectPermanent /pageA.html http://www.site.com/pageB.html

      I'm confused because our current htaccess file has quite a few (working) redirects that look like this:

      Redirect permanent /pageA.html http://www.site.com/pageB.html

      This syntax seems to work, but I'm yet to find another Redirect permanent in the wild, only examples of Redirect 301 or RedirectPermanent

      Is there any difference between these? Would I benefit at all from replacing Redirect permanent with Redirect 301?

      1 Reply Last reply Reply Quote 1
      • IOHanna
        IOHanna last edited by

        There  is no difference between "Redirect 301", "Redirect permanent" and  "RedirectPermanent". It is clear from mod Alias documentation:

        "This directive makes the client know that the Redirect is permanent (status 301). Exactly equivalent to Redirect permanent."   "permanent - Returns a permanent redirect status (301) indicating that the resource has moved permanently."

        But, these directives are really confusing, because they are not page to page, but directory to directory.  For example:

        Redirect 301 /a-very-old-post/ http://yoursite.com/a-very-new-post/

        Surprisingly, it will redirect all old subpages to new subpages. In particular it will redirect  /a-very-old-post/page1 to /a-very-new-post/page1  Therefore better to use RedirectMatch or RewriteCond+RewriteRule for page by page redirections and for redirections with query strings.

        Links to docs: https://docs.oracle.com/cd/B14099_19/web.1012/q20206/mod/mod_alias.html

        Link to simple RedirectMatch page by page redirects generator: RedirectMatch generator for htaccess https://www.301-redirect.online/htaccess-redirectmatch-generator

        Link to good RewriteRule generator: htaccess 301 redirect rewrite generator https://www.301-redirect.online/htaccess-rewrite-generator

        1 Reply Last reply Reply Quote 0
        • BlueprintMarketing
          BlueprintMarketing last edited by

          In **apache **"permanent" "RedirectPermanent" is  the same as "Redirect 301"

          By default, the "Redirect" directive establishes a 302, or temporary, redirect.

          If you would like to create a permanent redirect, you can do so in either of the following two ways:

          1. Redirect 301 /oldlocation http://www.domain2.com/newlocation
          2. Redirect permanent /oldlocation http://www.domain2.com/newlocation
          • See
          • https://www.digitalocean.com/community/tutorials/how-to-create-temporary-and-permanent-redirects-with-apache-and-nginx

          Page to Page 301 Redirect Generator for Htaccess

          https://www.aleydasolis.com/htaccess-redirects-generator/

          If no <var>status</var> argument is given, the redirect will be "temporary" (HTTP status 302). This indicates to the client that the resource has moved temporarily. The <var>status</var> argument can be used to return other HTTP status codes:

          <dl> "permanent" & "Redirect 301"</dl>

          <dl>

          <dd>Returns a permanent redirect status (301) indicating that the resource has moved permanently.</dd>

          "temp"</dl>

          <dl>

          <dt>Returns a temporary redirect status (302). This is the default.</dt>

          "seeother"</dl>

          <dl>

          <dd>Returns a "See Other" status (303) indicating that the resource has been replaced.</dd>

          "gone"</dl>

          <dl>

          <dd>Returns a "Gone" status (410) indicating that the resource has been permanently removed. When this status is used the <var>URL</var> argument should be omitted.</dd>

          </dl>

          **https://httpd.apache.org/docs/2.4/mod/mod_alias.html **

          https://www.askapache.com/htaccess/seo-search-engine-friendly-redirects-without-mod_rewrite/#seo-301-redirect-single-file

          https://www.bruceclay.com/blog/how-to-properly-implement-a-301-redirect/

          To 301 Redirect a Page:

          RedirectPermanent /old-file.html http://www.domain.com/new-file.html

          To 301 Redirect a Page:

          Redirect 301 /old-file.html http://www.domain.com/new-file.html

          https://i.imgur.com/PTEj5ZF.png

          https://www.aleydasolis.com/htaccess-redirects-generator/

          Single URL redirect

          Permanent redirect from pageA_.html_ to pageB.html.

          .htaccess:

          301 Redirect URLs.

          Redirect 301 /pageA.html http://www.site.com/pageB.html

          https://www.aleydasolis.com/htaccess-redirects-generator/page-to-page/

          <ifmodule mod_rewrite.c="">RewriteEngine On
          Redirect 301 /pageA.html /pageB.html</ifmodule>

          https://www.htaccessredirect.net/

          //Rewrite to www
          Options +FollowSymLinks
          RewriteEngine on
          RewriteCond %{HTTP_HOST} ^site.com[nc]
          RewriteRule ^(.*)$ http://www.site.com/$1 [r=301,nc]

          //301 Redirect Old File
          Redirect 301 /pageA.html /pageB.html

          You asked about Regex

          https://mediatemple.net/community/products/dv/204643270/using-htaccess-rewrite-rules

          .htaccess

          Regular expressions

          Rewrite rules often contain symbols that make a regular expression (regex). This is how the server knows exactly how you want your URL changed. However, regular expressions can be tricky to decipher at first glance. Here's some common elements you will see in your rewrite rules, along with some specific examples.

          • ^ begins the line to match.
          • $ ends the line to match.
            • So, ^folder1$ matches folder1 exactly.
          • . stands for "any non-whitespace character" (example: a, B, 3).
          • * means that the previous character can be matched zero or more times.
            • So, ^uploads.*$ matches uploads2009, uploads2010, etc.
            • ^.*$ means "match anything and everything." This is useful if you don't know what your users might type for the URL.
          • () designates which portion to preserve for use again in the $1 variable in the second string. This is useful for handling requests for particular files that should be the same in the old and new versions of the URL.

          See for more regex

          • http://perldoc.perl.org/perlre.html#Regular-Expressions
          • https://www.askapache.com/htaccess/mod_rewrite-variables-cheatsheet/
          • https://www.askapache.com/htaccess/

          Hope this helps

          Tom

          PTEj5ZF.png

          1 Reply Last reply Reply Quote 2
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • TaraLP

            Delete old blog posts after 301 redirects to new pages?

            Hi Moz Community, I've recently created several new pages on my site using much of the same copy from blog posts on the same topics (we did this for design flexibility and a few other reasons). The blogs and pages aren't exactly identical, as the new pages have much more content, but I don't think there's a point to having both and I don't want to have duplicate content, so we've used 301 redirects from the old blog posts to the new pages of the same topic. My question is: can I go ahead and delete the old blog posts? (Or would there be any reasons I shouldn't delete them?) I'm guessing with the 301 redirects, all will be well in the world and I can just delete the old posts, but I wanted to triple check to make sure. Thanks so much for your feedback, I really appreciate it!

            Technical SEO | | TaraLP
            1
          • snorkel

            1000 Pages on old website. What to do with the 301 redirects for this domain?

            Hi Moz Community, I have a 301 redirect question... I just acquired an old domain: Totally in my niche Domain is 14 years old Website exists of 1000 pages Great amount of backlinks Website is offline since about 2 weeks Will place a new website online asap with new url structure For the 50 best scoring pages I wrote a new, but fully comparable/related article. I will put a 301 redirect from those old to the new pages. My question: What to do with the 950 other url's? Should I put a 301 redirect to the homepage? Should I forward those pages to the 404 page? Should I divide the 950 url's with a 301 redirect to the 50 new ones? Another solution maybe? Any idea what would be the best solution so we can save as much Google juice as possible? Thanks in advance!

            Technical SEO | | snorkel
            0
          • Cocoonfxmedia

            301 Redirect non existant pages

            Hi I have 100's of URL's appearing in Search Console for example: ?p=1_1 These go to on to 5_200 etc.. I have tried to do htaccess and the mod rewrite is on as I can redirect directories to the root i.e RewriteRule ^web_example(.*)$ /$1 [R=301,N,L] However I have tried all kinds of variations to redirect ?p= and either it doesn't work at all or it crashes the website. Can anyone point me in the right direction to fix this.

            Technical SEO | | Cocoonfxmedia
            0
          • ulefos

            Remove html file extension and 301 redirects

            Hi Recently I ask for some work done on my website from a company,  but I am not sure what they've done is right.
            What I wanted was html file extensions to be removed like
            /ash-logs.html to /ash-logs
            also the index.html to www.timports.co.uk
            I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
            ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On 
             # Rewrite valid requests on .html files  RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA] 
             # Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$  
            RewriteCond %{QUERY_STRING} !rw=1 [NC]
             RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
            ExpiresByType image/gif "access plus 1 years"
            ExpiresByType image/jpeg "access plus 1 years"
            ExpiresByType image/png "access plus 1 years"
            ExpiresByType image/x-icon "access plus 1 years"
            ExpiresByType image/jpg "access plus 1 years"
            ExpiresByType text/css "access 1 years"
            ExpiresByType text/x-javascript "access 1 years"
            ExpiresByType application/javascript "access 1 years"
            ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
            redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
            redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
            redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
            redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
            redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html

            Technical SEO | | ulefos
            1
          • aactive

            Simple 301 redirect a subfolder to another subfolder

            Hi, I have a number of sub-folders that I have to move, each of which contains a number of files. subfolder A has files a, b & c subfolder B has files d, e & f
            subfolder C has files g, h & i A, B & C folders need to be X, Y & Z Will the following work? RewriteRule ^subfolder-A/* http://www.domain.com/subfolder-X/ [R=301,L]
            RewriteRule ^subfolder-B/* http://www.domain.com/subfolder-Y/ [R=301,L]
            RewriteRule ^subfolder-C/* http://www.domain.com/subfolder-Z/ [R=301,L] will this result in visitors to http://www.domain.com/subfolder-B/f.html being redirected to http://www.domain.com/subfolder-Y/f.html? All on the same domain. in reality we are talking hundreds of sub folders and thousands of files so we don't want to have to reference every file individually in the htaccess. Thanks

            Technical SEO | | aactive
            0
          • Gotmoxie

            How do I fix a 301 Redirect Loop?

            Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather

            Technical SEO | | Gotmoxie
            0
          • TitanDigital

            Can you do a 301 redirect without a hosting account?

            Trying to retire domain1 and 301 it to domain2 - just don't want to get stuck having to pay the old hosting provider simply to serve a .htaccess file with the redirect rule.

            Technical SEO | | TitanDigital
            0
          • w0lfiesmithUK

            Switching from a .org to .io (301 domain redirect)

            I'm considering switching my main site from a .org to .io address; the .org is an exact match domain which helped to kickstart it a few years ago and now has about 50% repeat visitors, but was thrown off the Apple affiliation program for trademark infringement. I've found and purchased a nice (non-infringing) .io domain, and I've read the advice here on how to properly 301 the old domain; but my question is - does it matter that it's .io? Is this going to significantly hurt my rankings, even when everything has been 301'd properly? Another thought I had is that I may actually come out better off in the long run, what with Google penalties being applied to exact match domains. Is this a ranking suicide? If so, I'm tempted to leave it as is; even without the affiliation, it's making a good amount every month in ad fees that I don't want to disrupt. Thanks all!

            Technical SEO | | w0lfiesmithUK
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.