No Keyword in URL
-
SEOMoz (and other platforms) advise that I need to add my keyword to the page URL, however as far as I'm concerned it has been, so why don't these platforms see it.
My home page URL is www.salesandinternetmarketing.com, but apparently I haven't added the keyword internet marketing to the URL, what advice can you give me please?
Lindsay
-
Thanks Tom,
I do agree about the importance (or lack of it) of the domain/keyword issue, I was more curious as to why it wasn't being seen. But you've put my mind at rest.
-
They might be reporting that the keyword doesn't appear in the URL after the domain and TLD. What I mean is, it may be saying that because the keyword isn't appearing like this: "http://www.domain.com/internet-marketing", the platform may not think it's appearing.
Whatever the technical reason is, I wouldn't worry about it much for two reasons. First of all because, as you say, the keyword is there in the domain. Second because having the keyword in the URL is a pretty insignificant ranking factor. This report is a little dated now, but the SearchMetrics ranking factors show little correlation between the keyword appearing in the URL and the pages visibility in the SERPs. I'm not one to optimise based on correlation factors, nor do I take everything in that report as gospel, but I am inclined to agree that, while having your keyword in the URL might provide a slight benefit, it's certainly not a definitive factor.
That's why I wouldn't worry too much, in your case, and move on. Hope this helps!
-
Pages and Domains are read differently with these tools i imagine.
Your domain has "internet marketing" but your page might not.
If you would prefer NOT to have the keyword in the PAGE url aswell as the domain (for user experience reasons), i wouldn't stress about it as the keyword IS in the URL..
Its just a case of the tools reading the page URL and not taking the domain keywords into consideration.
Greg
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword variations on a single page
I have done the research and have compiled a list of a little over 100 keywords that are highly connected to our industry. I have used the metrics to rank those keywords and have given the top 50 of them a ranking. My intention is to use them on my site and make sure that all of my pages have a keyword focus. In doing this, I am running into some challenges. Any insight would be helpful. 1. There are numerous keywords that have simple variations in them. I am trying to figure out if each variation needs it's own page. I have read articles (here on moz) that say that one page can rank for several keywords, and other articles that say that a simple variation can need it's own page. Not sure what to do here. Below is an example of what I mean. (examples: "my long tail keyword" , "my long tail" , "my long" , "long tail" , "long tail keyword" , "keyword long tail") 2. Will it help to create a page for each one of the 50 or even the full 100? I have the opportunity to use blogs and FAQ's to assist with content creation. 3. Since my brand ranks well and is obviously tied highly into my site, do I worry about including brand terms in my keyword focus or should I just focus on those search terms?
Technical SEO | | Smart_Start0 -
Some URLs in the sitemap not indexed
Our company site has hundreds of thousands of pages. Yet no matter how big or small the total page count, I have found that the "URLs Indexed" in GWMT has never matched "URLS in Sitemap". When we were small and now that we have a LOT more pages, there is always a discrepancy of ~10% or so missing from the index. It's difficult to know which pages are not indexed, but I have found some that I can verify are in the Sitemap.xml file but not at all in the index. When I go to GWMT I can "Fetch and Render" missing pages fine - it's not as though it's blocked or inaccessible. Any ideas on why this is? Is this type of discrepancy typical?
Technical SEO | | Mase0 -
URL spacing help
Hi all, easy question: I have a client URL...example.com/giftbags that has been indexed for a while. Should I change the URL to example.com/gift-bags to separate these words for better KW ranking, or would the change be useless at this point? Thanks, -Reed
Technical SEO | | IceIcebaby0 -
URL Structure for Deal Aggregator
I have a website that aggregates deals from various daily deals site. I originally had all the deals on one page /deals, however I thought that maybe it might be more useful to have several pages e.g. /beautydeals or /hoteldeals. However if I give every section it's own page that means I have either no current deals on the main /deals page or I will have duplicate content. I'm wondering what might be the best approach here? A few of the options that come to mind are: 1. Return to having all the deals on one page /deals and linking internally to content within that page
Technical SEO | | andywozhere
2. Have both a main /deals page with all of the deals plus other pages such as /beautydeals, but add re="canonical" to point to the main /deals page
3. Create new content for the /deals page... however I think people will probably want to see at least some deals straight away, rather than having to click through to another page.
4. Display some sub-categories on the main /deals page, but have separate URLs for other more popular sub-categories e.g. /beautydeals (this is how it works at the moment) I should probably point out that the site also has other content such as events and a directory. Any suggestions on how best to approach this much appreciated! Cheers, Andy0 -
Updating content on URL or new URL
High Mozzers, We are an event organisation. Every year we produce like 350 events. All the events are on our website. A lot of these events are held every year. So i have an URL like www.domainname.nl/eventname So what would you do. This URL has some inbound links, some social mentions and so on. SO if the event will be held again in 2013. Would it be better to update the content on this URL or create a new one. I would keep this URL and update it because of the linkvalue and it is allready indexed and ranking for the desired keyword for that event. Cheers, Ruud
Technical SEO | | RuudHeijnen0 -
Keyword stuffing found, how does Google treat my business name that contains keyword?
Hi, SEOmoz found 72 occurances of my keyword 'widgets' on our front page. I'm trying to cut it down but alot of the time the keyword appears alongside the company name 'Mega Widgets' . Will Google distinguish between the use of the keyword within a typical sentence and having it alongside the company name? Or should I put in a hypen (mega-widgets) or surround the company name with quotes ("mega widgets") to tell Google its a legit combination/phrase and I'm not trying to stuff in the keyword?
Technical SEO | | SpecialCase0 -
Keyword domains
Hi everyone. Two questions regarding keyword domains (e.g. "widgets.com") If we have to choose a domain with an extra word, does it make a difference to have the added word before or after? E.g. "my-widgets.com" vs "widgets-now.com" Does it make a difference if the extra word is a generic vs a 'real' word? E.g. "my-widgets.com" vs "japanese-widgets.com" Thanks a lot for your feedback!
Technical SEO | | hectorpn0 -
Breadcrumb navigation with URL ending
Will it make a difference if a page has this format for URLs and breadcrumb navigation www.domain.com/category.html
Technical SEO | | Motava
www.domain.com/category/product1.html vs. www.domain.com/category/
www.domain.com/category/product1.html
or
www.domain.com/category/product1 does it make sense to change the category page or will it not make a huge difference?0