How do I determine if some of our paid keywords should be changed to organic?
-
I’m trying to determine if some of our paid keywords should really be organic keywords and also trying to avoid cannibalization of keywords. How do I do this?
-
Usually you just see which search terms (a more specific subset of keyword data) are working really well for you on PPC. You then exclude those specific search terms (NOT the whole keyword, which may be at least partially matched) from your bidding strategy. Note that this is only a good idea if ONLY you have ads for the term (otherwise you lose your ad, and some users may click on competing ads instead of your organic listing - bad). In modern times most people just go full-balls down both channels, which in the end is probably best - as it's so fiddly to get right, that the time spent doing so often exceeds the cost-efficiency yield
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Keyword Tool Results
I love the keyword tool for giving me direction and helping to prioritize. My question: Once I have the prioritized keywords, do you recommend having a page for each of the top keywords, using the keyword as the page name? Or is it better to sprinkle the keywords into existing pages? Thank you.
Moz Pro | | bhsiao0 -
Find out what keywords a site is ranking for
I want to find out what keywords a site is ranking for. In other words, I want to find out how Google is currently seeing a site. I've used Google KW tool - not very accurate when you simply type in the URL. Is there anything in SEOMoz I can use? New to this. thanks
Moz Pro | | goodge0 -
Tracking Keywords
I want to remove keywords to one campaign, but i have several hundred being tracked. Does anyone know if i delete them all, then re-add the ones i want will i loose the ranking history? Thanks
Moz Pro | | ChrisDive0 -
Keyword Difficulty Report vs Rankings Report
Hi, Question: Is there a difference between the Keyword Difficulty Report and the Rankings Report? I am tracking a long tail phrase in the Rankings Report for a Campaign. The Google results are that it's not in the top 50. Yet, in the Keyword Difficulty report, there it is in the 5th spot. I'm not sure I know which to believe. Thanks!
Moz Pro | | lilactree1 -
I am looking to create keyword reports filtered by labels
We have roughly 800 keywords and I have created labels for the different groups of keywords. What I would like to do is have weekly or monthly reports sent to me based on the labels associated with the individual keywords. Any ideas on how I can do this? Thanks David
Moz Pro | | DavidRFrank0 -
Paid Directories
As we all know paid links can harm your SEO efforts because Google doesn't like these type of links. I was wondering, if paid links are bad, why does SEOmoz includes so many paid directories in the SEO Web Directory list???
Moz Pro | | nvs.nim0 -
Is there any way to change the domain in a campaign here?
When I started the campaign I used site.com but now I have an external blog at blog.site.com and is hosted on tumblr. This site gets lots of errors showing on the campaign because insists on following no-follows. If I change the campaign to www.site.com then blog.site.com will not be part of the campaign. It does say in the help that it will NOT track sub-domains, but it does and hence my problem. So, I am not sure if the rest of the info there is old. 'Does the Web App track the subdomains of my campaign’s domain?
Moz Pro | | oznappies
A. Unfortunately we do not currently track subdomains as a part of the
domain you enter. Instead, you must create another campaign slot for any
subdomains you wish to track.' Any ideas on where or how to do this?0 -
On Page missing keywords
I setup my keywords on SEOMoz properly but the On Page result just shows me 2 keywords instead of the 7 that I set for my campaign. I was expecting the application to score the other keywords on wednesday but it did not add the missing keywords. Is this a bug?
Moz Pro | | netbuilder0