Back link plan discussion
-
When you have a lot of keywords that you rank for say something like 15,000 or more.
How do you develop a good back link plan?
I was thinking to first look at the highest volume keywords we already rank for but aren't in the top 1-3 spots. To focus on those few words trying to obtain more high quality back links. But I'm not sure if this is the best plan .
What would you do?
What are some good consistent back link plans you can use to work on a keyword or lots of keywords?
Thanks for the discussion,
Chris
-
Appreciate the answer.
That was sort of my game plan to pick out our top 4 keywords that we aren't ranked on Google spots 1-3 but would bring us back the most volume of traffic. I do have four keywords like this that we are are either at the bottom of page 1 or on page 2 & if we obtained a better rank could bring back 11,500 to 30,000 per-keyword.
I just didn't want to focus on only 4 keywords by trying to get anchored text links or high quality links by manually reaching out to sites for only those four keywords if there was another plan to distribute more juice to a wider variety of words.
But you are correct that is the issue with coming up with a plan, that we have so many keywords some that bring back little traffic some that bring back a lot and how do we focus on the many or should we just focus on the four for now and then focus on a new set once a goal is accomplished.
-
Hi Chris,
I'm not sure I fully understand your question:
"The question now is, How with so many ranking keywords do you come up with a solid back link plan."
Do you mean how many keywords you can target with link building?
If so, that's not really the way to think about it because most high-quality link building won't use your keywords as anchor text and may not link directly to your commercial landing pages. The approach should be on getting links into the domain which are high quality which 1) help the domain as a whole and 2) can be filtered to your key pages via good site architecture.
Going back to your first question, if you are going to focus on link building, then you do need to prioritise and focus on key landing pages first. But you have two options for this:
-
Try to get links directly to those pages - this is hard unless those pages are link worthy in some way or you're prepared to pay for links to those pages which I wouldn't advise.
-
Try to get links to your domain/content and then use internal linking to filter link equity to your key pages.
Link building with a focus on improving 15,000+ keywords individually isn't going to happen and probably why you're struggling with this a bit. Focusing on a few at a time by doing the things above or trying to improve the domain as a whole is going to be more helpful I think.
Cheers.
Paddy
-
-
The company is in an odd industry, real estate. So our user base is posting out content in a sense which drives traffic. We don't have many "articles" or "content blogs" ranking for big keywords.
If you'd like to do a review just use MOZ Domain Tool we are www.nystatemls.com
-
Our website is well out of the "early stages" we are ranked for nearly 17,500 keywords bringing in about 200,000 unique visitors a month and 1 million page views. Most of this happened naturally without any focus on Search Engine Optimization.
The question now is, How with so many ranking keywords do you come up with a solid back link plan. I am looking for something consistent, that a team could start doing every week to capitalize on the keywords we are ranked for that have huge traffic potential that are near the top but not in place yet.
Just sounds sort of crazy that the best option is to manually reach out to high PR sites to see if we can get a back link to either our ROOT or an Anchored Text.
Any ideas?
-
"Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for."
Paddy is absolutely right.
You say that you have rakings for 15,000 keywords. Let's say that is done by 500 articles. If your content is superb enough for each of those 500 articles that the pull in just one natural link per year for each. That is a nice number of links.
If you spend the next year improving that content enough that each article pulls 2 links per year, that is almost like having a full time person doing link building.
-
Hi Chris,
Link building can be very manual, particularly in the early days of a website and when you're trying to get going. Ultimately, you should be trying to come up with ways to make your website naturally link worthy so that you end up getting links which you didn't ask for.
This can come a few ways:
- Your product or service being genuinely useful to your target audience or within your industry so that people recommend it/reference it etc
- Creating content which genuinely answers questions and solves problems for your target audience
- Creating content which has some kind of an angle which encourages top tier sites or bloggers to links to it such as informative guides or statistics/data related to your industry
You may find it hard to get links to lots of your product or sales pages unless they are link worthy in themselves. So also try to focus on getting links to your content and then distributing the link equity from these pages to your key pages.
I hope that helps!
Paddy
-
But is the real plan to get back links to reach out to these high powered domains? That seems very manual and time consuming. I understand some may need to be done like this but how do you outsource or come up with a real plan to get back links each day or week from good sources without using spam methods.
-
Let's consider two goals...
First: Try to improve rankings where a modicum ranking improvement in position will best move the needle of your business. Very often these are pages on your site that rank at #4, #5, #6, or so for money keywords at the present time. Getting a ranking boost there will result in a major improvement in your revenue. Improving the content on that page and making other improvements that might facilitate conversions can make big paybacks.
Second: Often, people try to improve the rankings of sales pages, but, it is often easier to improve the rankings of article pages - especially if they are fantastic. So, I would suggest, after picking some pages for your first goal, write comprehensive articles that thoroughly explain that topic. These articles might attract links, they might be better targets when asking for links, these pages might rank better than your sales page. You will link them to your product pages and make every visitor to the article page know that you have the items for sale.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Increase of non-relevant back-links drop page ranking?
Hi community, Let's say there is a page with 50 back-links where 40 are non-relevant back-links and only 10 are relevant in-terms of content around the link, etc....Will these non-relevant back-links impact the ranking of the page by diluting the back-link profile? Thanks
Algorithm Updates | | vtmoz0 -
What happens when a de-indexed subdomain is redirected to another de-indexed subdomain? What happens to the link juice?
Hi all, We are planning to de-index and redirect a sub domain A to sub domain B. Consequently we now need to d-index sub domain B also. What happens now to the link juice or page rank they gained from hundreds and thousands of backlinks? Will there be any ranking impact on main domain? Backlinks of these sub domains are not much relevant to main domain content. Thanks
Algorithm Updates | | vtmoz1 -
More or less pages from Homepage? Linking 3rd hierarchy level pages from Homepage.
Hi Moz community, With the concept of preserving link juice, many websites stopped linking too many pages from homepage. We even removed our 3rd hierarchy level pages removed from our homepage. We didn't notice much change in rankings. Recently I have gone through some SEO articles where some experts suggested to link low level pages from homepage which indicates to Google the way we respect and prioritise those pages but not just homepage and very next level pages. This also works in internal linking it seems. Is this true? Can we add such low level pages from homepage? Which actually works Thanks
Algorithm Updates | | vtmoz0 -
Are we confusing Google with our internal linking?
Hi all, We decided to give importance to one of our top pages as it has "keyword" in it's slug like website.com/keyword. So we internally linked even from different sub-domain pages more than homepage to rank for that "keyword". But this page didn't show up in Google results for that "keyword"; neither homepage, but our login page is ranking. We wonder why login page is ranking. Has our internal linking plan confused Google to ignore homepage to rank for that primary keyword? And generally do we need to internally link homepage more than anyother page? Thanks
Algorithm Updates | | vtmoz0 -
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Too Many Non-Niche-Specific Links?
Something just occurred to me today. I work in-house for an embroidered patch company, but I respond to a lot of HARO queries about Marketing, SEO, SEM, Web Design, ect. So, we have a lot of links from these types of sites. Additionally, I have done guest blogs on these topics because those are what I'm knowledgeable about. We also have links from customers' personal blogs or websites stating they got their patches from us and are happy, blah, blah, blah. On top of that, we hired someone who ended up getting tons of .edu links by spamming blogs. Oy. I'd estimate only about 10% of our links come from embroidery, sewing, screen printing, promotional products, etc types of sites. I guess it's not really known or documented how much weight Google places on niche-specific links--we just assume that it matters, and I'm sure it does. Our rankings are fine now, but I'm looking for some opinions from other SEOs about how much they think this will matter in the future or how much it matters now. Could this hurt us in the future? .
Algorithm Updates | | UnderRugSwept0 -
How do you get the Mini-Embed-Link-Thingies in search results?
Rand Fishkin touched on the tiny links that can appear for your search result - not the 6 pack of links that show the structure of your site, but the 2-4 links that show up on one line below your meta description. Any idea how to earn or influence these? He mentioned them in the "New Opportunities in Google's Search Results" webinar from May 2011 on Slide 19 if that helps. An example would be if you search "seo guide" in Google search, the SEOmoz link has those mini links below the meta description. Are they random or can they be influenced?
Algorithm Updates | | Hakkasan0 -
Link analysis task
Hi mozzers, I am currently working on a phd, and one of the professors asked me for help. He would like to know how many Danish school websites (n=1500) links to a certain section of a government website (the relevant section has around 1600 pages). The problem is, that the government website is coded very poorly from an seo perspective with lots of strange URL variables, entailing OSE can't give valid data. So, what would be the best way to check how many of the school websites link? Throw all 1500 website through Xenu, or is there a smarter solution? Maybe the link out feature on Bing? Any suggestions will be greatly appreciate. Thanks!
Algorithm Updates | | ThomasHgenhaven0