Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number
-
Hi Everyone,
Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source. We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well).
- Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device.
Thanks,
Andy
-
Hi AndyRCWRCM !
For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.
Here's a basic outline of how you can achieve this:
Create Variables in GTM:
Set up variables to capture information like source/medium.Set Triggers:
Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.Implement Tags:
Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.
To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.
For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.
Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
To get all the details of call, SMS and internet packages visit on net package hub -
I'd be interested to hear which solution you choose to go for in the end and why.
-
Hi Alex,
- Thanks I've since learned that all of CallRail, Wildjar, Phonewagon, and others like these three can track calls and send the data back to Google Analytics for instance as events.
Thanks!
Andy
-
Unfortunately, outside of Google Ads, Google doesn't offer a solution that you can use across your marketing efforts. (Which is a shame, as they clearly have the infrastructure set up to support the functionality in Ads. I, for one, would be happy to pay to extend this across to Analytics for more general tracking)
There are a number of 3rd parties who offer services that will integrate with Google Analytics, Ads, etc. and, potentially, your CRM if you have one. There is a good article here that might be a good starting point: https://www.optimizesmart.com/phone-call-tracking-google-analytics-beyond/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to change domains in Google Analytics without losing the data
Hi there, We recently changed our domain from .COM to .NET so that all our subdomains from external pages matched. Right now in Google Console we have our new .NET website being tracked, but in GA we are still tracking .COM. It is also causing issues with MOZ crawling our site because of the .COM/.NET discrepancy. My question is what is the best way to change our Google Analytics from .COM to .NET without losing historical data and what considerations do we need to change before implementing this? Our team was concerned that just downloading the old data would be too vast and it we wouldn't be able to continue manipulating it dynamically in GA. Thanks!!
Reporting & Analytics | | cPanel-LLC.0 -
Why is Indeed.com traffic appearing as organic in Google Analytics?
A large number of sessions in my client's Google Analytics account appear to come from medium: organic and source:Indeed. Since I'm focused on SEO for this project, I'd prefer that Indeed be treated as referral traffic. Any ideas for fixing this issue? Also, and I'm sure the answer is no, is there a way to fix the past data in Google Analytics that has already reported Indeed as an organic medium?
Reporting & Analytics | | Kevin_P0 -
Track conversion from paypal express/Apple pay
Hi All, Is there any way to track apple pay conversion or paypal express conversion in Google Analytics? Thanks
Reporting & Analytics | | Alick3000 -
Google Analytics reporting traffic for 404 pages
Hi guys, Unique issue with google analytics reporting for one of our sites. GA is reporting sessions for 404 pages (landing pages, organic traffic) e.g. for this page: http://www.milkandlove.com.au/breastfeeding-dresses/index.php the page is currently a 404 page but GA (see screenshot) is reporting organic traffic (to the landing page). Does anyone know any reasons why this is happening? Cheers. http://www.milkandlove.com.au/breastfeeding-dresses/index.php GK0zDzj.jpg
Reporting & Analytics | | jayoliverwright2 -
Tracking time spent on a section of a website in Google Analytics
Hi, I've been asked by a client to track time spent or number of pages visited on a specific section of their website using Google Analytics but can't see how to do this. For example, they have a "golf" section within their site and want to measure how many people either visit 5 page or more within the golf section or spend at least 6 minutes browsing the various golf section pages. Can anyone advise how if this can be done, and if so, how I go about it. Thanks
Reporting & Analytics | | geckonm0 -
How to turn on persistent urls in WordPress?
I'm using an appointment form on my website and I have the option to add a referral url to form submissions so that i know which pages the form submission came from. I need to be able to distinguish between organically generated form submissions and those that come in via AdWords. If referral url shows the AdWords tracking code i know the form submission came in from AdWords. My problem is that when a visitor comes in after clicking an ad and then visits another page on my website that AdWords tracking code disappears from the url. I was told that there was a way to turn on persistent urls in WordPress but I can't figure out how to do it. I'm assuming that if i turn persistent urls on the AdWords tracking code will remain on every subsequent url that they visit on my website. Is this true? Any help with this will be greatly appreciated.
Reporting & Analytics | | SpaMedica0 -
What is best practice for tracking RSS feed subscribers
What is the most accurate/achievable way of tracking data about subscribers to your RSS feed through Google Analytics? With standard WordPress sites, we place the RSS link to Feedburner so we could track statistics. However it wouldn't track the way that I use it. I use Pulse on an Android Tablet to read my feeds offline on the bus each morning. At home, Pulse automatically downloads the latest feeds wirelessly overnight. So then I can read them without a connection. The obvious downside for my reading experience is that I only get what is contained in the feeds. If the company only includes an excerpt, it's too annoying to read the teaser and be unable to connect and follow a link. So I only subscribe to feeds that contain the full post. Yeah to seomoz, aimclear, SEL, adwordsblog. I dont subscribe to bruceclays blog, much as i'd like to, because it doesn't contain the full feed. That's probably deliberate on their part, because I have to consciously visit their blog on my desktop at work, to see the whole post. The other problem with say Pulse, is how it locates the feed. I typed in the URL, and Pulse subscribed me. I assume that Pulse simply looked for the domain.com/feed URL and added that, rather than look for feeds2.feedburner.com/domain. I looked at Feedburner stats and they didn't go up for 2 days, so basically it didn't track me. Would it be as simple as using the Google URL builder to add parameters to each post in the RSS feed? Eg utm_source=feedreader, utm_medium=rss, utm_campaign=tracking. But that still wouldn't track offline users. I assume that most people are also not going to paste the Feedburner URL into their FeedReader, but would let the platform auto-detect the feed. Any suggestions?
Reporting & Analytics | | ozgeekmum1 -
No Social Sources in Google Analytics - what am I doing wrong?
Hello Everyone, I'm having a strange issue: I DO NOT have in my Google Analytics the "Social" tab under the Traffic Sources category. Look at the first image of this post: http://marketingland.com/google-analytics-social-reports-8138 How do you "get" that to show? Hope somebody has this issue and can help, Thanks a lot, Alex
Reporting & Analytics | | pwpaneuro0