If I have two brands and I market one in English (BrandA.com) and one in Spanish (BrandB.com), and the websites are identical but in different languages, would that have a negative impact on SEO due to duplicate content?
-
I have a client who wants a website in Spanish and one in English. Typically we would use a multi-language plugin for a single site (brandA.com/en or /es), but this client markets to their Spanish-speaking constituents under a different brand. So I am wondering if we have BrandA.com in English, and the exact same content in Spanish at BrandB.com if there will be negative SEO implications and/or if it will be recognized as duplicate content by search engines?
-
It is actually a good idea to split the two language versions into two different sites as it will help each of the sites rank in their own countries. It's an even better idea to use country-specific domains for that.
To make things clear, translated content is not duplicate content. The search engines have no incentive to penalize sites for translating their content, so you would be safe from any filter that search engines might use.
However, you are advised to use hreflang when linking to the different language versions of the site to let the search engines know that both sites are linked together, as it would help search engines provide the correct language version of the site to targeted users.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com -
In most cases, no. I would still add language tags to your site, but Google tends to view different language sites as localized to that language.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Two A Records or one CNAME and one A Record for www / naked domain?
What's the best way to point a domain to an IP address? Two A records one with host @ and the other with host www ? One A record pointing to the naked domain
Intermediate & Advanced SEO | | aj613
One CNAME record with host www pointing to nakeddomain.com Something else? Thanks so much! This seems so basic, but always seems to stump me. I'm using WordPress, if it makes difference.0 -
Identifying Duplicate Content
Hi looking for tools (beside Copyscape or Grammarly) which can scan a list of URLs (e.g. 100 pages) and find duplicate content quite quickly. Specifically, small batches of duplicate content, see attached image as an example. Does anyone have any suggestions? Cheers. 5v591k.jpg
Intermediate & Advanced SEO | | jayoliverwright0 -
SEO Considerations for merging two brand website into one
Hello fellow Mozzers, We have two websites for two similar brands at my place of employment, the two brands currently serve slighly different products but could be held quite happily under one branded site. As part of a potential group merger into one sole brand, we will have to create one joined up website which will then feature all our products. The newly merged site will also have more scope to allow us to expand our product range where as currently one brand is kind of specific to a particular market due to its name. So as part of the Merge, I have to consider the potential implications for our search traffic, as this is an integral part of our business. Brand A - older, more authorative, great content, good organic positions - top 10 for pretty much all terms we favour. Brand B - younger, but has more marketing scope due to name, still good site and lots of content. Unfortunately Brand B has more in terms of potential lifespan, but is currently the less authorative of the two sites we run. it has lower DA and PR according to my Moz Analytics, a lower number of quality links and less content. In order to give the Brand B website the boost that is needed and in effect replace Brand A in the serps which has great organic positions, I need to make sure all bases are ticked for an action plan. So far this is what I have. Transfer all exisiting Brand A web pages to Brand B website. Rel canonical all Brand A pages to now point to Brand B websites new pages. 301 redirect all pages on Brand A to Brand B during the transfer. Once 301 redirects are in place then request external sites to actually repoint to Brand B website for any links. Update xml Sitemaps Update any content that mentions Brand B to now be Brand A. resubmit sitemaps to Webmaster tools Update all social profiles Update all local search profiles and listings Update all review sites with new brand name / merge any with both brands On a supplementary note for customer information, looking to also keep the older Brand A Home page up for a short time to help people understand the transition rather than a complete redirect which to our demographic could confuse and alienate people. Will also look to send a mass email to roughly 400K people informing them of the move abd how it affects them. I have no doubt there will be some glaringly obvious additions, any further advice would be much appreciated. Hope you are all well. Tim
Intermediate & Advanced SEO | | TimHolmes1 -
Duplicate content on yearly product models.
TL;DR - Is creating a page that has 80% of duplicated content from the past year's product model where 20% is about the new model changes going to be detrimental to duplicate content issues. Is there a better way to update minor yearly model changes and not have duplicated content? Full Question - We create landing pages for yearly products. Some years the models change drastically and other years there are only a few minor changes. The years where the product features change significantly is not an issue, it's when there isn't much of a change to the product description & I want to still rank on the new year searches. Since I don't want duplicate content by just adding the last year's model content to a new page and just changing the year (2013 to 2014) because there isn't much change with the model, I thought perhaps we could write a small paragraph describing the changes & then including the last year's description of the product. Since 80% of the content on the page will be duplicated from the last year's model, how detrimental do you think this would be for a duplicate content issue? The reason I'm leaving the old model up is to maintain the authority that page has and to still rank on the old model which is still sold. Does anyone else have any other better idea other than re-writing the same information over again in a different way with the few minor changes to the product added in.
Intermediate & Advanced SEO | | DCochrane0 -
Duplicate Content
Hi, So I have my great content (that contains a link to our site) that I want to distribute to high quality relevant sites in my niche as part of a link building campaign. Can I distribute this to lots of sites? The reason I ask is that those sites will then have duplicate content to all the other sites I distribute the content to won;t they? I this duplication bad for them and\or us? Thanks
Intermediate & Advanced SEO | | Studio330 -
How do 302 redirects from Akamai content targeting impact SEO?
How do 302 redirects from Akamai content targeting impact SEO? I'm using Akamai content targeting to get people from countries and languages to the right place (eg www.abc.123 to redirect to www.abc.123/NL-nl/default.aspx where folks from the Netherlands get their localized site in dutch) and from the edge server closest to them. As far as I know Akamai doesn't allow me to use anything but a 302. Anyone run across this? is this 302 a problem? I did a fetch as googlebot on my main domain and all I see is the Akamai 302. I can't imagine this is the first time Akamai has run across this but I would like to know for sure.
Intermediate & Advanced SEO | | Positec0 -
Duplicate content for swatches
My site is showing a lot of duplicate content on SEOmoz. I have discovered it is because the site has a lot of swatches (colors for laminate) within iframes. Those iframes have all the same content except for the actual swatch image and the title of the swatch. For example, these are two of the links that are showing up with duplicate content: http://www.formica.com/en/home/dna.aspx?color=3691&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= http://www.formica.com/en/home/dna.aspx?color=204&std=1&prl=PRL_LAMINATE&mc=0&sp=0&ots=&fns=&grs= I do want each individual swatch to show up in search results and they currently are if you search for the exact swatch name. Is the fact that they all have duplicate content affecting my individual rankings and my domain authority? What can I do about it? I can't really afford to put unique content on each swatch page so is there another way to get around it? Thanks!
Intermediate & Advanced SEO | | AlightAnalytics0 -
Login Page = Duplicate content?
I am having a problem with duplicate content with my log in page QuickLearn Online Anytime - Log-in
Intermediate & Advanced SEO | | QuickLearnTraining
http://www.quicklearn.com/maven/login.aspx
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BAM-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BRE-SP
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTAF
QuickLearn Online Anytime - Log-in
http://www.quicklearn.com/maven/login.aspx?ReturnUrl=/maven/purchase.aspx?id=BTDF What is the best way to handle it? Add a couple sentences to each page to make it unique? Use a rel canonical, or a no index no follow or something completely different? Your help is greatly appreciated!0