Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Product Schema Markup for All Products
-
Hi Team,
Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
-
thanks for the schema code .
I already try with my personal website .please have a look at the code seo company in dubai
-
It is a AspDotNetStorefront E-commerce CMS. These developer tools are helpful. I have looked into the dynamic schema markup blog, but am not sure it is the best to implement this if there are a lot of products. I might also consider trying to have a developer implement article markup for a drupal site. This has been helpful thank you.
-
I agree what is storefront I can't find a CMS called storefront?
If Schema markup is being added to a brand new site, it’s much easier for developers to add the Schema as part of the site build, as opposed to layering it on after the website has already been coded. Developers benefit from SEOs telling them specifically which page elements require Schema (location, events, etc.) and a link to the respective Schema type on Schema.org, so the developer can figure out the best approach for implementation.
SEOs have largely taken ownership of writing JSON-LD themselves, which is great for speeding up the process of implementing Schema. JSON-LD is generally easiest for developers to implement, but adding inline Schema is usually simple as well. There are some plugins that can assist with the implementation, but they generally only support basic Schema types, such as the Website or Organization.
One way:
https://moz.com/blog/using-google-tag-manager-to-dynamically-generate-schema-org-json-ld-tags
https://moz.com/blog/json-ld-for-beginners
You can use Cloudflare
https://github.com/cloudflare/doca/blob/master/example/product.json
https://blog.cloudflare.com/cloudflares-json-powered-documentation-generator/
https://www.cloudflare.com/apps/developer/docs/install-json/options
I hope I have been of help,
Tom
-
Thank you Tom,
We are on storefront currently. We had previously used the schema markup tool for some of their products. I have used Google markup helper and technicalseo.com resources before to create JSON-LD to fire in GTM for blogs, vidoes, how-to pages, etc but not for product pages. Mostly because I agree that it can be done in a better way. Maybe consulting with a developer to implement product markup is best.
-
HI
Can I ask what platform you are using? If you're using an e-commerce platform like Magento, Shopify, BigCommerce, etc. There are simple ways of writing code that will do a better job as well as plug-ins that you can purchase and/or use for free.
Or if in the unlikely event you are just running an E-commerce website without a CMS you can still do this via coding. there is a method no matter what flavor of kosher using rather it be Ruby, PHP NodeJS, etc.
FYI
Google does NOT recommend Using Tag Manager to Implement Schema Markup.
John Mueller from Google advises against using Google Tag Manager to deploy Structured Data and mentions that the ideal solution is to add the structured data directly into the HTML. So ideally process it server-side and pass it via HTML instead of relying on a client-side solution like Javascript.
While this is not the ideal solution, as SEOs we know that we are not always in ideal situations and at times our best bet is to deploy it through a solution like Google Tag Manager. You could also look at deploying it via an Edge Computing Solution like Cloudflare Workers.
https://www.cloudflare.com/en-au/products/cloudflare-workers/
It is less than ideal to use Google tag manager to deploy JSON-LD to websites. It can be done but obviously it's not the best way.
just because it's not on the new search console yet does not mean that Google's structured data markup helper tool is obsolete.
https://www.google.com/webmasters/markup-helper/u/0/
Yes if you want to ad JSON-LD
Use any of the tools here
https://www.schemaapp.com/60-structured-data-tools-create-test-plugins-more/
Convert to GTM
https://saijogeorge.com/json-ld-schema-generator/tag-manager-fix/
You can add basic JSON-LD with
https://www.bounteous.com/insights/2017/03/20/seo-structured-data-recipe-gtm/
I use this to make this example
https://technicalseo.com/tools/schema-markup-generator/
GTM Friendly code
I hope I have been of help,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Adding Schema and No index tags via GTM
If we were to deploy schema and noindex tags to our website via Google tag manager, would these tags be viewed and respected by other search engines?
Technical SEO | | GregLB0 -
Reviews on Product Page or Separated
Good Afternoon We currently have our individual product information pages set-up with a link through to a separate review page optimised for the term "Product A Reviews" I was reading about structured data and if I read correctly, the reviews should sit with the marked up product data so I was wondering whether to merge them back into one page. We have many reviews so the review pages are paginated in blocks of 25 My options are: Leave as it is, product info page and separate review page Merge the review content back in to the main page and have the pagination work on that page Include the first 25 reviews on the product info page then when user clicks through to page 2, 3 etc they're taken to the separated review page. In that way the product page would regularly get new content and we can still have a page specifically targeted for reviews. From the users point of view, they probably aren't even aware they're being taken to a separate reviews page so with that in mind as I'm typing this maybe they should be one page again
Technical SEO | | Ham19790 -
Assigning WooCommerce products to more than one category - Correct methodology?
I manage a store selling prescription glasses, many of which are unisex or apply to more than one category. I have already assigned the canonical URL for each category, but my question is, if a product appears in more than one category, do I need to set the canonical URL in each product to reflect the category I want it to index under? Therefore, any additional categories that product appears in simply refers the link value back to the canonical URL. I note that in Yoast, under each product, there's note in the canonical setting to leave it empty to default to permalink, so this has confused me a little. I'm just concerned that by applying a product to multiple categories, it may be causing duplicate content, as I have a lot of duplicate issues which I'll raise in another question. Thanks!
Technical SEO | | SushiUK1 -
Unique page for each product variant? (Not eCommerce)
Hi Mozzers, Just looking for a little advice before I launch into a huge workload. We have landing pages for vehicle manufacturers. We then have anchor links in that page for each vehicle model that manufacturer has, with further info on the model further down the page. So we're toying with the idea of launching a unique page for each of the models rather than having them all on the same landing page. This will take an age and a minute but if it is worth it, we want to do it. Do you guys see a benefit to having unique pages for each model? Do you think it would attract more natural links? Would this help or hinder the manufacturer landing page in general? Should the manufacturer landing page be noindex so as to avoid duplicate content issues? I can see a lot of work and risk, just looking for a few opinions. PM for more info. Thanks a lot people, Jamie
Technical SEO | | SanjidaKazi0 -
Schema markup for products is missing "price": Is this bad?
Hey guys, So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools. Basically the error shows: Error: Structured Data > Product (markup: schema.org) Error type: missing price 208 items with error Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
Technical SEO | | tbinga1 -
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
ECommerce: Best Practice for expired product pages
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages. We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be: 1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories). 2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404) I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option. Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
Technical SEO | | zeepartner1 -
Using Schema.org: Product or Event as the schema type?
Hello, Most of you heard from the launch of the new format for microdata: Schema.org and my question is about the different types of Schema they provide. Our websites provide an overview of courses, visitors can search/filter training courses and most important: read peer reviews. Until now we formatted (the source) of those courses with the schema type "Product" because it allows us to provide search engines with metadata about reviews via the "Aggregrated Rating". Recently we updated the information about courses, to also provide start dates and locations to users, just like the schema type for: "Events". Because we would like to provide search engines also with both types of data I would like to know your opinion. Schema.org looks like not to support the Aggregated Rating for Events and vice versa for Startdates/Locations for the Product type. And combining the two Schema types also does not looks like an option because we can't put them on the same level like it should be. So what would you recommend to use for kind of schema type(s), are we able to use the 'Product' type next to the 'Event' type and so to combine them? Thanks a lot!
Technical SEO | | Martijn_Scheijbeler0