undefined
Skip to content
Moz logo Menu open Menu close
  • Products
    • Moz Pro
    • Moz Pro Home
    • Moz Local
    • Moz Local Home
    • STAT
    • Moz API
    • Moz API Home
    • Compare SEO Products
    • Moz Data
  • Free SEO Tools
    • Domain Analysis
    • Keyword Explorer
    • Link Explorer
    • Competitive Research
    • MozBar
    • More Free SEO Tools
  • Learn SEO
    • Beginner's Guide to SEO
    • SEO Learning Center
    • Moz Academy
    • MozCon
    • Webinars, Whitepapers, & Guides
  • Blog
  • Why Moz
    • Digital Marketers
    • Agency Solutions
    • Enterprise Solutions
    • Small Business Solutions
    • The Moz Story
    • New Releases
  • Log in
  • Log out
  • Products
    • Moz Pro

      Your all-in-one suite of SEO essentials.

    • Moz Local

      Raise your local SEO visibility with complete local SEO management.

    • STAT

      SERP tracking and analytics for enterprise SEO experts.

    • Moz API

      Power your SEO with our index of over 44 trillion links.

    • Compare SEO Products

      See which Moz SEO solution best meets your business needs.

    • Moz Data

      Power your SEO strategy & AI models with custom data solutions.

    Let your business shine with Listings AI
    Moz Local

    Let your business shine with Listings AI

    Learn more
  • Free SEO Tools
    • Domain Analysis

      Get top competitive SEO metrics like DA, top pages and more.

    • Keyword Explorer

      Find traffic-driving keywords with our 1.25 billion+ keyword index.

    • Link Explorer

      Explore over 40 trillion links for powerful backlink data.

    • Competitive Research

      Uncover valuable insights on your organic search competitors.

    • MozBar

      See top SEO metrics for free as you browse the web.

    • More Free SEO Tools

      Explore all the free SEO tools Moz has to offer.

    NEW Keyword Suggestions by Topic
    Moz Pro

    NEW Keyword Suggestions by Topic

    Learn more
  • Learn SEO
    • Beginner's Guide to SEO

      The #1 most popular introduction to SEO, trusted by millions.

    • SEO Learning Center

      Broaden your knowledge with SEO resources for all skill levels.

    • On-Demand Webinars

      Learn modern SEO best practices from industry experts.

    • How-To Guides

      Step-by-step guides to search success from the authority on SEO.

    • Moz Academy

      Upskill and get certified with on-demand courses & certifications.

    • MozCon

      Save on Early Bird tickets and join us in London or New York City

    Unlock flexible pricing & new endpoints
    Moz API

    Unlock flexible pricing & new endpoints

    Find your plan
  • Blog
  • Why Moz
    • Digital Marketers

      Simplify SEO tasks to save time and grow your traffic.

    • Small Business Solutions

      Uncover insights to make smarter marketing decisions in less time.

    • Agency Solutions

      Earn & keep valuable clients with unparalleled data & insights.

    • Enterprise Solutions

      Gain a competitive edge in the ever-changing world of search.

    • The Moz Story

      Moz was the first & remains the most trusted SEO company.

    • New Releases

      Get the scoop on the latest and greatest from Moz.

    Surface actionable competitive intel
    New Feature

    Surface actionable competitive intel

    Learn More
  • Log in
    • Moz Pro
    • Moz Local
    • Moz Local Dashboard
    • Moz API
    • Moz API Dashboard
    • Moz Academy
  • Avatar
    • Moz Home
    • Notifications
    • Account & Billing
    • Manage Users
    • Community Profile
    • My Q&A
    • My Videos
    • Log Out

The Moz Q&A Forum

  • Forum
  • Questions
  • Users
  • Ask the Community

Welcome to the Q&A Forum

Browse the forum for helpful insights and fresh discussions about all things SEO.

  1. Home
  2. Digital Marketing
  3. Web Design
  4. Has anyone ever tested to see if having an ads.txt file provided any SEO lift?

Moz Q&A is closed.

After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

Has anyone ever tested to see if having an ads.txt file provided any SEO lift?

Web Design
2
3
1.2k
Loading More Posts
  • Oldest to Newest
  • Newest to Oldest
  • Most Votes
Reply
  • Reply as question
Log in to reply
This topic has been deleted. Only users with question management privileges can see it.
  • scodtt
    scodtt last edited by Apr 6, 2020, 1:12 PM

    I know that the ads.txt system is designed to prevent ad fraud and technically has nothing to do with search.

    That said, the presence of such a file would seem to be an indicator of overall site quality because it would show that a site owner wants to participate in a fraud-free system.

    Has anyone ever tested that? If so, they don't seem to have published their results. Maybe it's a secret weapon that some pros are using and not sharing?

    1 Reply Last reply Reply Quote 0
    • scodtt
      scodtt last edited by Apr 8, 2020, 4:25 PM Apr 8, 2020, 4:25 PM

      Martijn,

      I shouldn't have called it a "secret weapon" because an ads.txt file is public.

      My question is really that given that Google looks at everything, it would be surprising if the search algos didn't check to see if there's an ads.txt file on the site, and give that some weight.

      Anyone else looked at this or tested it?

      1 Reply Last reply Reply Quote 0
      • Martijn_Scheijbeler
        Martijn_Scheijbeler last edited by Apr 6, 2020, 7:49 PM Apr 6, 2020, 7:49 PM

        Hi Scott, Interesting line of thought I must say, but unfortunately ads.txt is not a factor as there are also tons of sites out there that don't participate at all in using ads or anything of that nature that then immediately would be facing negative consequences of not using this file. I've worked for some sites that had this file up but first of all: the change that you make would be so small to dedicate just to that file that it would never ever be able to call itself a secret weapon in my opinion.

        1 Reply Last reply Reply Quote 1
        • 1 / 1
        1 out of 3
        • First post
          1/3
          Last post

        Got a burning SEO question?

        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


        Start my free trial


        Browse Questions

        Explore more categories

        • Moz Tools

          Chat with the community about the Moz tools.

        • SEO Tactics

          Discuss the SEO process with fellow marketers

        • Community

          Discuss industry events, jobs, and news!

        • Digital Marketing

          Chat about tactics outside of SEO

        • Research & Trends

          Dive into research and trends in the search industry.

        • Support

          Connect on product support and feature requests.

        • See all categories

        Related Questions

        • vetofunk

          Mega Menus and SEO

          Hi Everyone, I know this has been brought up before, but wanted your opinion for 2020. I have a new client that is hesitant to do a mega menu for their huge site due to the amount of links and "dilution". I have quite a few clients with mega menus with no problems at all from an SEO standpoint. But I can understand his perspective. I am suggesting that we have the main links (looking at GA) as the the navigation, then clicking them takes you to subcategory page listing all the subcats within. Problem is that the developer/designer has made this mega menu already and it is pretty slick. Now they already are killing it search-wise on Google, but don't have a mega menu or a secondary category page. Just a a category with too many products, so we are trying to go one way or the other. Any opinions on which route to best take from a user and SEO perspective?

          Web Design | May 27, 2020, 11:56 AM | vetofunk
          0
        • Frankie-BTDublin

          Reason for robots.txt file blocking products on category pages?

          Hi I have a website with thosands of products. On the category pages, all the products are linked to with the code “?cgid” in the URL. But “?cgid” is also blocked in the robots.txt file for some reason. So I'm thinking it's stopping all my products getting crawled by Google. Am I right here? Is there any reason why a website would want to limit so many URL's? I'm only here a week and the sites getting great traffic, so don't want to go breaking it!!! Thanks

          Web Design | Apr 23, 2019, 6:34 AM | Frankie-BTDublin
          0
        • vtmoz

          WordPress redirects are taking too long to navigate: Anyone ever faced this?

          Hi community, We are using wordpress website. We have redirected hundreds of URLs from wordpress redirect manager for last 10 years around. Suddenly from last one week, the redirects are taking too long to navigate to the pages; like around 1 minute. Could you anybody face the same issue? Please help me on this. Thanks

          Web Design | Jul 24, 2018, 2:29 PM | vtmoz
          0
        • Zuken

          Block parent folder in robot.txt, but not children

          Example: I want to block this URL (which shows up in Webmaster Tools as an error): http://www.siteurl.com/news/events-calendar/usa But not this: http://www.siteurl.com/news/events-calendar/usa/event-name

          Web Design | Mar 8, 2016, 8:26 AM | Zuken
          0
        • JaanMSonberg

          SEO strategy for UK / US websites

          Hi, We currently have a UK-focused site on www.palmatin.com ; We're now targeting the North American market as well, but the contents of the site need to be different from UK. One option was to create another domain for the NA market but I assume it would be easier to rank with palmatin.com though. What would you suggest to do, if a company is targeting two different countries in the same language? thanks, jaan

          Web Design | Nov 12, 2014, 7:48 AM | JaanMSonberg
          0
        • PerfectPitchConcepts

          SEO downsides to minimalist (copy-light) homepage?

          Curious for your thoughts on this - are there any SEO downsides to not having any substantive content on the home page (big background design)? We would obviously have appropriate page titles and link structure, etc. Our guess is that if the home page doesn't have much copy, that odds are that other specific pages will tend to perform better for non-brand search terms, which seems OK.  If people DO find the homepage, it would likely be a brand search or an ad referral, in which case the minimalist, non-copy design would be conversion-friendly. Does that theory hold any water? I suppose a middle ground might be a single H1 line unobtrusively on the page. Thanks in advance for any insight, guys! Sincerely, Stephen

          Web Design | Jul 10, 2012, 3:36 AM | PerfectPitchConcepts
          0
        • RankSurge

          Does anyone think the <figcaption>attribute from HTML5 will have any influence for image search?</figcaption>

          There is a <figure>element that is supposed to provide better descriptions of image on the web in HTML5 - do you think that will replace the importance of the "Alt" tag? Link to figcaption description </figure>

          Web Design | Feb 15, 2012, 4:02 PM | RankSurge
          2
        • BlakMajik

          Mozcon London 2010: Top 10 tips - Design for SEO PPT Not Available for Download!

          Hi - title says it all really! Just watched the video and throughout it they refer to the wireframes/site examples being available via the ppt download. However, even as a PRO member having purchased the DVD bundle I cannot find a link to download the presentation. Can anyone help please? Thanks in advance!

          Web Design | Nov 11, 2011, 1:18 PM | BlakMajik
          0

        Get started with Moz Pro!

        Unlock the power of advanced SEO tools and data-driven insights.

        Start my free trial
        Products
        • Moz Pro
        • Moz Local
        • Moz API
        • Moz Data
        • STAT
        • Product Updates
        Moz Solutions
        • SMB Solutions
        • Agency Solutions
        • Enterprise Solutions
        Free SEO Tools
        • Domain Authority Checker
        • Link Explorer
        • Keyword Explorer
        • Competitive Research
        • Brand Authority Checker
        • Local Citation Checker
        • MozBar Extension
        • MozCast
        Resources
        • Blog
        • SEO Learning Center
        • Help Hub
        • Beginner's Guide to SEO
        • How-to Guides
        • Moz Academy
        • API Docs
        About Moz
        • About
        • Team
        • Careers
        • Contact
        Why Moz
        • Case Studies
        • Testimonials
        Get Involved
        • Become an Affiliate
        • MozCon
        • Webinars
        • Practical Marketer Series
        • MozPod
        Connect with us

        Contact the Help team

        Join our newsletter
        Moz logo
        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
        • Accessibility
        • Terms of Use
        • Privacy

        Looks like your connection to Moz was lost, please wait while we try to reconnect.