Redirecting 2 established websites to 1 new one.
-
I have 2 websites that I've built up for a few years decent DA. I'm thinking of making one new website and directing the two websites to it. Is Google going to find that suspicious, or will the new site benefit from the DA from both?
-
Note that, in addition to what others have said here, it can often be the case that consolidating two websites in the same industry can result in less traffic than the total the two were receiving previously. This is because it's possible that both were ranking for some of the same queries before the merge, and yet the merge doesn't move the top result up (because the result above is significantly more powerful) and hence the net result for that query is just to remove one result you own from the search result page.
Just a word of caution as you model this impact.
-
No, there isn't an issue with Google when you consolidate 2 sites into one. There is a slight erosion in link equity via 301, but it's nominal. Just make sure the old/new landing pages are closely related and you will be fine.
I know its nerve-racking, but make sure you do yourpyour work and fix any issues after implementation.
When you go live, I typically type site:nameofsite.com in google and click on the legacy link and make sure the old domain goes to the correct page on new site.
-
I guess I wasn't clear. I'm not just killing a website. I have two websites with a lot of content on them and years of organic linking. I have a new website I'm building. I would moe that content to the new website and properly re-direct all the pages to the right URL's on the new site.
The question is will Google not like if I re-direct and consolidate two websites, and their content, to a new website? I'd like to get the power of both websites on the new one.
-
I agree with Joseph. The key to 301's redirects is to redirect to a landing page that is "closely" related. If there is no closely related page, best 404 as the user (as Joseph says) may feel cheated with the 301 and bounce. Also, a blanket 301 to a homepage is rarely a good idea. Yes, Google has no issue w/a 301 that is closely related. Good luck!
-
My Friend,
The way you need to think of this is as a user. If a user gets this redirect, will they feel it is fair, or will they think you redirected them to not a relevant site?
That should guide you because this is the way Google looks at it as well.
Regards,
Joseph Green
-
Thanks for the reply. One of them is very targeted to one of the topics of the website. The other is a more broad area that is loosely connected.
My thought is to point the loosely connected one to either the homepage, or blog homepage of the new site. Then point the more relevant one to the main section of that category.
For example, if my site has a "cars" section, I'm thinking of posting a car blog to that car section of the new site. So the 301 would go to newsite.com/cars.
Will Google not like that idea?
-
Hello Friend,
Are the two websites related to the content of the new site?
If yes, then its perfectly fine to 301 redirect your old website to the new one; that's what redirects are all about.
If it is unrelated, I would not do it.
I wish you all the best with your websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can I avoid duplicate content for a new landing page which is the same as an old one?
Hello mozers! I have a question about duplicate content for you... One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term. The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better! The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue. If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?
Intermediate & Advanced SEO | | Virginia-Girtz0 -
Hacked website - Dealing with 301 redirects and a large .htaccess file
One of my client's websites was recently hacked and I've been dealing with the after effects of it. The website is now clean of malware and I already appealed to Google about the malware issue. The current issue I have is dealing with the 20, 000+ crawl errors which are garbage links that were created from the hacking. How does one go about dealing with all the 301 redirects I need to create for all the 404 crawl errors? I'm already noticing an increased load time on the website due to having a rather large .htaccess file with a couple thousand 301 redirects done already which I fear will result in my client's website performance and SEO performance taking a hit as well.
Intermediate & Advanced SEO | | FPK0 -
Furniture company with 1 website or a few different ones?
Hello everyone. We are a furniture company, selling sofas, mattress, outdoor furniture, many BBQ's in the future - Separate things, but all related in a way. I was thinking it would make us look like an 'authority' to have a separate website for everything and be more specialised and also look more specialised. What would be better for SEO?? Also (sneeking in a second question!), I have around 50 sofa designs - is it ok if the Meta description is the same for each one or should I change a word or 2 around? Many thanks!!
Intermediate & Advanced SEO | | cowhidesdirect0 -
How much is the effect of redirecting an old URL to another URL under a new domain?
Example: http://www.olddomain.com/buy/product-type/region/city/area http://www.newdomain.com/product-type-for-sale/city/area Thanks in advance!
Intermediate & Advanced SEO | | esiow20130 -
Should I redirect my Google Update Effected Domain to brand new Domain?
Hey Moz experts, I had a domain which was really doing better but after the Humming Bird update my traffic was decreased up to 90%. There are plenty of posts on my existing blog, Now what should I do? I mean should I redirect it to a brand new domain or Copy all the posts to a brand new domain and delete my existing domain? Note that the Old domain has PR1, DA 19 and PA 30.
Intermediate & Advanced SEO | | imran20780 -
Moving Content To Another Website With No Redirect?
I've got a website that has lots of valuable content and tools but it's been hit too hard by both Panda and Penguin. I came to the conclusion that I'd be better off with a new website as this one is going to hell no matter how much time and money I put in it. Had I started a new website the first time it got hit by Penguin, I'd be profitable today. I'd like to move some of that content to this other domain but I don't want to do 301 redirects as I don't want to pass bad link juice. I know I'll lose all links and visitors to the original website but I don't care. My only concern is duplicate content. I was thinking of setting the pages to noindex on the original website and wait until they don't appear in Google's index. Then I'd move them over to the new domain to be indexed again. Do you see any problem with this? Should I rewrite everything instead? I hate spinning content...!
Intermediate & Advanced SEO | | sbrault741 -
Combining 2 Websites
Any assistance/feedback is greatly appreciated. The scenario: We currently own two website, and we'd like to combine them and eliminate some expenses. Although the content is very similar in nature, it is not exact. www.KF.com that is managed by a third-party provider & www.KFA.com that is managed by the manufacturer of the product we sell. (*sites url's are not accurate) We have ended the contract of KF.com, however, this site has the best SERP/SEO.
Intermediate & Advanced SEO | | FX4nWOO
We assume we'll take a hit, no matter what we do - however when it comes to SEO, but what is the right move to make? Do a domain "Transfer/Redirect" of KF to KFA.com or Do we simply change the KFA.com to KF.com? Still very much a rookie when it comes to this stuff. I do have the ability to SEO the KFA.com webiste. Hoping this makes sense - and apologize for the bad url's just not sure I can actually post the true addresses. Thanks in advance.0 -
New to SEO. How do I set up a 301 Redirect? What Else should I do?
Hello, I am new to web design. I designed my own site using dreamweaver and did all my seo on my own, I read a few books. Long story short I rank on the bottom of page 1 just after 3 months and the keywords are highly competitive. Now, I am up against some heavy hitters from national brands versus my local real estate site. I don't have a 301 redirect, and am not sure what else I should be doing to get my site ranked higher. I have back links from various sites, ( non-paid ) so it's what others call white hat. When I grade my site on website grader I get a great score versus the sites that are higher than me. I'm guessing my sites age is an issue. I guess I'm looking for some guidance. Thank you all, Here is my site to view. http://www.bronxpad.com
Intermediate & Advanced SEO | | bronxpad0