Redirecting 2 established websites to 1 new one.
-
I have 2 websites that I've built up for a few years decent DA. I'm thinking of making one new website and directing the two websites to it. Is Google going to find that suspicious, or will the new site benefit from the DA from both?
-
Note that, in addition to what others have said here, it can often be the case that consolidating two websites in the same industry can result in less traffic than the total the two were receiving previously. This is because it's possible that both were ranking for some of the same queries before the merge, and yet the merge doesn't move the top result up (because the result above is significantly more powerful) and hence the net result for that query is just to remove one result you own from the search result page.
Just a word of caution as you model this impact.
-
No, there isn't an issue with Google when you consolidate 2 sites into one. There is a slight erosion in link equity via 301, but it's nominal. Just make sure the old/new landing pages are closely related and you will be fine.
I know its nerve-racking, but make sure you do yourpyour work and fix any issues after implementation.
When you go live, I typically type site:nameofsite.com in google and click on the legacy link and make sure the old domain goes to the correct page on new site.
-
I guess I wasn't clear. I'm not just killing a website. I have two websites with a lot of content on them and years of organic linking. I have a new website I'm building. I would moe that content to the new website and properly re-direct all the pages to the right URL's on the new site.
The question is will Google not like if I re-direct and consolidate two websites, and their content, to a new website? I'd like to get the power of both websites on the new one.
-
I agree with Joseph. The key to 301's redirects is to redirect to a landing page that is "closely" related. If there is no closely related page, best 404 as the user (as Joseph says) may feel cheated with the 301 and bounce. Also, a blanket 301 to a homepage is rarely a good idea. Yes, Google has no issue w/a 301 that is closely related. Good luck!
-
My Friend,
The way you need to think of this is as a user. If a user gets this redirect, will they feel it is fair, or will they think you redirected them to not a relevant site?
That should guide you because this is the way Google looks at it as well.
Regards,
Joseph Green
-
Thanks for the reply. One of them is very targeted to one of the topics of the website. The other is a more broad area that is loosely connected.
My thought is to point the loosely connected one to either the homepage, or blog homepage of the new site. Then point the more relevant one to the main section of that category.
For example, if my site has a "cars" section, I'm thinking of posting a car blog to that car section of the new site. So the 301 would go to newsite.com/cars.
Will Google not like that idea?
-
Hello Friend,
Are the two websites related to the content of the new site?
If yes, then its perfectly fine to 301 redirect your old website to the new one; that's what redirects are all about.
If it is unrelated, I would not do it.
I wish you all the best with your websites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Delay to rank for authority website versus new website
Hello, I have a website that has been existing for years. How long does it take if I have a good content on a page for it to rank ? I read here and that that it can take 4 to 6 months but it never says if it is for a brand new website or a old website that has an authority and some links. I also read that some people publish content and rank within a week on competitive keywords. So who is right, what is there to read in between the lines ?
Intermediate & Advanced SEO | | seoanalytics0 -
Should we show(to google) different city pages on our website which look like home page as one page or different? If yes then how?
On our website, we show events from different cities. We have made different URL's for each city like www.townscript.com/mumbai, www.townscript.com/delhi. But the page of all the cities looks similar, only the events change on those different city pages. Even our home URL www.townscript.com, shows the visitor the city which he visited last time on our website(initially we show everyone Mumbai, visitor needs to choose his city then) For every page visit, we save the last visited page of a particular IP address and next time when he visits our website www.townscript.com, we show him that city only which he visited last time. Now, we feel as the content of home page, and city pages is similar. Should we show these pages as one page i.e. Townscript.com to Google? Can we do that by rel="canonical" ? Please help me! As I think all of these pages are competing with each other.
Intermediate & Advanced SEO | | sanchitmalik0 -
Can we have 2 websites with same business name and same business address?
I have 2 websites with same business name and same business address, and obvious 2 different domain names. I am providing the same services from 2 websites. Is this is a problem?
Intermediate & Advanced SEO | | AlexanderWhite0 -
Redirect advice
My website has two versions of the homepage: http://www.nile-cruises-4u.co.uk/http://www.nile-cruises-4u.co.uk/index.cfmI wondered if I could set up a 301 redirect in the .htaccess file so that only the http://www.nile-cruises-4u.co.uk page was returned as the homepage?Colin
Intermediate & Advanced SEO | | NileCruises0 -
Help needed regarding 1:1 Redirection
Hi all, We are currently working on a very large site having approximately 5000+ pages and its going to be 301 redirected to a new domain. For this we need to redirect each and every page on a 1:1 basis as mentioned in the Webmaster Central guide. Now the site is in flt file and not in CMS and is becoming very tough to set manually redirection for these pages. The site is hosted in a Windows server and using IIS web config file. Now any help regarding any automated or easy way to do the 1:1 redirection will be appreciated. Thanks in advance,
Intermediate & Advanced SEO | | ITRIX0 -
Deciding Between 2 Domains for a Real Estate Website... What is Your Opinion?
I own : waterfrontrealestatemiami.com & miamisrealtor.com I am the beginning phases of developing and designing a website for a Realtor within South East Florida (Miami) She specializes in luxury waterfront properties (homes mainly) but does not want to be to limited, as she is open to anything within the area. But the bread and butter is luxury waterfront properties. I am torn between the right domain choice. Any suggestions between the two listed above? Please list why, Thank you for your help.
Intermediate & Advanced SEO | | entourage2120 -
Duplicate titles but redirecting anyway (without redirects set up!!!)
Google has done a crawl of my site and is flagging up duplicate titles on my wordpress site. This appears to be due to the face that some posts are tagged in more than one category. I have just gone to make sure that each post just has one category and add redirects and I've noticed that all the duplicate title issues google has notified me about appear to redirect anyway. For example: http://www.musicliveuk.com/latest-news/live-music-boosts-australian-economy and http://www.musicliveuk.com/live-music/live-music-boosts-australian-economy have duplicate titles apparantly but the 1st url redirects to the 2nd one. I use the redirection plug in but have no redirection set up for that url so I'm a bit confused. And if they're redirecting anyway then why is google flagging up duplicate titles? Any help would be much appreciated.
Intermediate & Advanced SEO | | SamCUK1 -
Duplicate Content http://www.website.com and http://website.com
I'm getting duplicate content warnings for my site because the same pages are getting crawled twice? Once with http://www.website.com and once with http://website.com. I'm assuming this is a .htaccess problem so I'll post what mine looks like. I think installing WordPress in the root domain changed some of the settings I had before. My main site is primarily in HTML with a blog at http://www.website.com/blog/post-name BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
Intermediate & Advanced SEO | | thirdseo
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0