Online Publisher networks (Splash Press) Question
-
Hi,
If you can get into a network as a writer it's great because you can expose your brand on high auth websites without the hassle of having to build a relationship with each site - once your in, your into all the websites on the network.
So question is, isn't this going to be bad for SEO, I assume all the websites are on the same server and I have seen some where they interlink in the network. Apart from that though they look really great, good fresh content, high DA/PA, lots of social activity etc.
A couple I have come across are:
Splash Press & Alloy Digital (If you know of any more please post them up).
-
Well, while we're technically classified as "betting" by UK law, we're very much seen as a financial service provider by the public - and if Google's LSI and word association is anything to go by, we're nearer to trading than we are betting - so we've been able to avoid some of the pitfalls that some betting/gambling companies have when outreaching, for example.
-
Thanks for the reply,
It's not syndicated content, basically a hub company runs a network of websites, some have 100's of sites under them. The network also has in-house copywriters to fuel the websites but also allow for out-house copy writers to add content as well. Each out-house copywriter goes through a review process of past work, if there copywriting skills are good then gain access to the whole network or a sub-section they specialise in.
I'm guessing the network has a few dedicated servers and at least a batch sit on the same C-Block.
I understand what your saying about aiming for exposure instead of SEO benefit but I believe there are only a few blogs which will generate a better return SEO wise from the exposure then the link itself (in each niche).
Side Question: How you finding the betting industry Tom? You got restrictions going on from Google because of your industry? How do you find the difficulty of gaining links?
Cheers
-
If the content is syndicated throughout the network, then this could become a problem. It would effectively make it a hub for duplicate content.
However, if each website is kept unique and on their own subject, providing unique and quality content, then it should be OK. There could be an issue with the sites interlinking with dofollow links, but this may be overlooked.
However, as you have rightly pointed out, you would not necessarily get the "C-Block" diversity by writing across the network and if all the sites sat on the same server/IP address, if just one site was penalised manually by Google, you could expect the rest to follow like dominoes.
I'd reiterate something I and others have said before, though, in saying that you shouldn't be blogging for SEO - you should be blogging to reach an audience. If these networks help you achieve just that and on a big scale, then you should definitely go for it. If you have concerns about the SEO, which is a bit debatable I think, then make the links to your site in your posts nofollow, link to your social networks instead, or don't put any in at all if your confident that users will be able to find you by other means.
Hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Questions & Help
I have a woo commerce shop in the firearms industry which makes advertising even more difficult because no FB, IG, or Google campaigns. I do have other sources of advertising but I'm a complete noob when it comes to SEO and the like. I know it exists and its important and that's the extent of it. I was thinking of hiring someone on Upwork to take care of this on my website but what kinds of questions/things I should look out for to keep from getting scammed? Any tips would be appreciated
Content Development | | chrisjordan0i10 -
Simple Blog Content Question
Which is better? To write my own blog post or, (with permission) use other high DA content on my blog. I'll probably do both, but I'm very curious as to what the search engines prefer or which is better for seo. Thanks in advance!
Content Development | | MissThumann0 -
Duplicate Content - Joint Press Releases
One of my clients posts Joint Press Releases with it's partners on their blog. The client's partner posts the exact same press release on their website. I think this must meet the Duplicate Content flag... does anyone have experience in dealing with this? Sarita
Content Development | | sarita-2201190 -
How do I find the most popular questions being searched in my industry?
I want to know what questions people are searching for answers to in my industry so that I can create the most relevant blog articles to write.
Content Development | | IntelliSuite0 -
How to promote press releases and guest posts
Hi, i would like to know what is the best way to promote press releases and guest posts. We do a lot of guest articles where we write for other sites and we also do a lot of free press releases, but i would like the hard work to pay off and would like to know what are the best methods to promote these press releases and guests posts. what I would like to do is to have our brand name come up a lot in the search engines. any other methods to do this would also be a great help
Content Development | | ClaireH-1848860 -
Network of small sites or one large site
Hi there, I am taking a group of mums through how to set up a blog and how to build up traffic to that blog. Should I suggest that we all blog on the same domain so www.dsdsds.com/myblogname or get them to set up their own domains. My aim is for everyone to support each other, share and link content so would it be more powerful if they were all on different domains or on the same one? Would love some insight as it is something I just can not get my head around this part. Thank you so very very much 🙂
Content Development | | vcasebourne0 -
Should I delete old or unrelevant posts in my blog? (Panda Update question)
I have a website where I post articles every few weeks.. Should I remove the outdated and unrevelant posts? I fear that google might punish my website in the Panda update.
Content Development | | wellnesswooz0 -
Word Press site traffic plumit
Hi, I have a client who has a word press site that we put together for him. We have noticed that over approximately the last 2 months his sites traffic has plumitied - its gone from a health 200+ per day and sharply decresaed and is not practically zero. Has anyone got any ideas of why this might be? Here is the link to the site - http://wheelworldreviews.co.uk/ Thanks
Content Development | | Tinderbox0