Hamburger Menu on Desktop Version - Affect SEO?
-
Hi There
We are working with developers of a site redesign of an existing site.
They are keen on a hamburger menu on the desktop, as well as mobile. Can I confirm if this will have any implications for the SEO rankings?
Many thanks in advance for assistance
-
It shouldn't have any effect on SEO but it may cause a usability issue, if people can't find what they want some search engines can detect that could have an indirect effect on SEO
-
Remember to focus on user experiences your not designing the website for yourself but rather for your customers.
-
It won't have any direct effects on your SEO (mobile is more than 50% of web traffic nowadays, and responsive designs use hamburger menus). Google is also capable of reading anchor texts in your collapsed hamburger menus, so no worries.
However, from a UX point of view, I do think users appreciate having a visible menu on desktop to find the options they are looking for, so maybe consider that you will have less internal navigation in desktop. Hope this helps!
-
Given that most desktop navigations are already based on hover states or otherwise hidden, I don't see this being any different in terms of direct ranking impact. I suppose the top level menu of a usual desktop navigation is visible, and some tests still show a preference from Google towards visible content.
That said, the indirect impact of users finding the site less usable or intuitive on desktop is probably more significant, both for SEO and other considerations. Google will notice, one way or another, if users don't like using your website, so you should make sure this is tested to your satisfaction.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Scripts?
0 -
Strange Traffic Movements
Hi there, I'm wondering if anyone can shed some light on this... I'm working with a client whose website is experiencing some odd organic traffic patterns. See screenshot attached. As you can see, there was a sudden cliff fall about a month ago, and then it recovered (almost) entirely. Then, a month to the day later, the same thing happened again. What is the likelihood that this is a data glitch vs an algorithm thing? Any light you can shed on this would be appreciated. Thanks,
Search Behavior | | mhenshall
Marc
Screenshot 2023-08-18 at 09.37.26.png image url)0 -
Unsolved Keyword Research for SWISS company
lets say I am currently doing research for Health: Therapeutic massages - alternative medicine but the research has to be conducted in German as it is for a Swiss website. I am currently filling in the matrix as provided by Moz Essentials course, would it be better to first research these semantic/funnel tops in english and then translate into german and finding keywords (+ creating the keyword lists) based upon the GERMAN language? What would anyone recommend?
Keyword Explorer | | margitdanila1230 -
Put a 301 from /main to home page, now I'm panicking
Hi, Our website is 10 years old, but I only noticed last night we had a https://curveball-media.co.uk/main page which has some badly formatted copy on. I redirected (301) to the home page https://curveball-media.co.uk/ Then I had a slight panic that maybe this was the wrong thing to do and it should be like it was with the home page and the /main page. Should I have left it or did I do the right thing?
Intermediate & Advanced SEO | | curveballmedia0 -
Collections or blog posts for Shopify ecommerce seo?
Hi, hope you guys can help as I am going down a rabbit hole with this one! We have a solid-ranking sports nutrition site and are building a new SEO keyword strategy on our Shopify built store. We are using collections (categories) for much of the key product-based seo. This is because, as we understand it, Google prioritises collection/category pages over product pages. Should we then build additional collection pages to rank for secondary product search terms that could fit a collection page structure (eg 'vegan sports nutrition'), or should we use blog posts to do this? We have a quality blog with good unique content and reasonable domain authority so both options are open to us. But while the collection/category option may be best for SEO, too many collections/categories could upset our UX. We have a very small product range (10 products) so want to keep navigation fast and easy. Our 7 lead keyword collection pages do this already. More run the risk of upsetting ease/speed of site navigation. On the other hand, conversion rate from collection pages is historically much better than blog pages. We have made major technical upgrades to the blog to improve this but these are yet to be tested in anger. So at the heart of it all - do you guys recommend favouring blog posts or collection/category pages for secondary high sales intent keywords? All help gratefully received - thanks!
SEO Tactics | | WP332 -
Will Repeating Shipping Info on product pages affect SEO?
Hi Mozzers, Just wondering what your thoughts are on repeating Shipping Info on each product page? Example: http://www.vintageheirloom.com/classic-black-tweed-shoulder-bag-1368793069 I guess I could simply link to the Shipping Page, but it takes the user away from the product page, not good user experience. Other big brand sites seem to do this, but it just struck me this could be looked as duplication. Any thoughts on anything I'm doing wrong, always appreciated. Cheers, Kevin
On-Page Optimization | | well-its-1-louder0 -
Help Please! - Anchor Text in the Menu
Hi everyone, I am a SEOMOZ newbie and I have been learning about SEO for a while now whilst working on my site - lockcity.co.uk - I already understood the importance of anchor text but was amazed to learn how google only count the anchor text used in the first link (http://www.seomoz.org/learn-seo/anchor-text). My questions are - does this rule still apply? and if so do the menus really count as the first link? If I went on this approach, this would make my menus too long for e.g. on my 'Auto Locksmith' page, my targetted keywords are 'Auto Locksmith' but also the town keywords need to be included. I really thought I had this covered on the home page by making sure the anchor text and alt text were keyword relevant to the link, but looks like Ive been missing out on an opportunity. Our business is slightly complicated in that the 25 mile radius we cover includes 4 different regions - therefore I feel like I always have to get these keywords in as well to make sure we get traffic from our area. Thanks for any advice you can give!
On-Page Optimization | | LockCity0 -
Does keyword density on a landing page effect SEO?
I'm relitavely new to SEO, and I just wondered how keyword dense the homepage to our businesses site should be? Is there any value in loading the frontpage at the potential expense of readibility, or should our content elsewhere be responsible for our yield in search engine results? Look forward to any responses. Thanks, Mark
On-Page Optimization | | RobertHill0