What are the technical details (touchpoints) of a website gathered by Google?
-
Hi all,
Google crawls all the webpages and gathers content to index and ranking. Beside this general info, what are the all other possible technical details Google will be gathered about a website to rank or penalise or optimise the website in SERP? Like IP address, DNS server, etc.......Please share your knowledge and ideas on this.
Thanks
-
Google uses a complex algorithm to rank webpages in its search engine results pages (SERPs), and it takes into account numerous factors beyond just the content of the webpage. Here are some of the technical details that Google may gather about a website to help rank, penalize, or optimize it in SERP:
Page load speed: Google considers page load speed to be a crucial factor in its ranking algorithm. If a page takes too long to load, it may be penalized in the search results.
Mobile-friendliness: With the rise of mobile devices, Google now prioritizes mobile-friendly websites in its search results. Google looks for responsive designs, mobile-optimized content, and fast loading times on mobile devices.
Domain age and authority: The age of a domain and its authority can impact its ranking in Google's search results. An older and more established domain may have a higher level of authority and trustworthiness, which can help it rank higher.
Backlinks: Google takes into account the number and quality of backlinks that point to a website. A website with a high number of quality backlinks is often seen as more authoritative and trustworthy, which can help it rank higher.
Content freshness and quality: Google looks for fresh, high-quality content that is relevant to a user's search query. Websites that regularly update their content and provide valuable information are often rewarded with higher rankings.
HTTPS encryption: Google now considers HTTPS encryption to be a ranking signal. Websites that use HTTPS encryption are seen as more secure, and may be rewarded with higher rankings.
IP address and server location: While Google doesn't penalize websites based on their IP address or server location, these factors can impact a website's load speed, which can in turn impact its ranking.
Duplicate content: Google penalizes websites that have duplicate content or content that appears to be copied from other sources. It's important for websites to have unique and original content to avoid being penalized.
User experience: Google takes into account the overall user experience on a website, including factors such as site navigation, layout, and accessibility. Websites that provide a good user experience are often rewarded with higher rankings.
Overall, Google takes into account numerous technical details and factors beyond just the content of a webpage when ranking websites in its search results pages.
-
What you say has helped me a lot, thank you.
-
Hello,
Some technical factors:
- Internal linking structure
- Architecture and Crawlability
- Https (Http secure)
- Existence of Meta description
- Site speed
- Keywords included in the domain
- Use of flash
- Domain .com
My two cents, I'm sure there's much more out there
Hope this helps!! If you like the answer, don't forget to select it as BEST ANSWER
Roberto
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain location is a ranking factor? Back links & website?
If a website trying to rank in US and it has received many back-links from domains hosting from other countries; how it will impact website ranking? Can a website hosted in country will rank well in other country? How much the hosted location matters? Like....domain hosted in Germany but trying to rank in US?
Algorithm Updates | | vtmoz0 -
Best practice for cleaning up multiple Google Places listings and multiple Google accounts when logins were lost.
We are an inbound marketing agency, most of our clients are not relying on local seo. I have a pretty good understanding of it when starting fresh but not so much in joining a "movie in progress" kind of scenario. Recently we've brought on two clients who have had their websites in place for awhile, have made small attempts at marketing themselves online over the years and its resulted in multiple Google places listings, variations of the company names (one of them changed their name), worried there are yet more accounts out there they aren't aware of, etc (analytics, and others from well intentioned employees and past service providers - no internal leadership at the company level). In reading Google help forums I'm seeing some recently having their accounts suspended when they try to clean things up - in one case a person setup a new Google account thinking he would start fresh and in trying to claim listings, get rid of duplicates, etc. his account was suspended. What is the CURRENT recommended course of action in situations like these? With all the changes going on with Google, I don't know which route to take and have combed the Internet reading articles about this (including Google's resources) - would like some current real world advise.
Algorithm Updates | | rhgraves651 -
Getting Listed in Google Places
How do I get listed in Google Places if I don't have a physical address? EG: I am a medical health insurance company in Colo Springs, Colorado, but service 20 cities? What is the best procedure? Getting a mailbox at Mailboxes, etc. or UPS Store?
Algorithm Updates | | GregWalt0 -
Did Google just give away how Penguin works?
At SMX during the You&A with Matt Cutts, Danny asked why the algo update was called Penguin. Matt said: "We thought the codename actually might give too much info about how it works so the lead engineer got to choose." Last night Google released their 39 updates for the month of May. Among them was this: "Improvements to Penguin. [launch codename "twref2", project codename "Page Quality"] This month we rolled out a couple minor tweaks to improve signals and refresh the data used by the penguin algorithm." Whoa, codename twref2 for Penguin improvement? Is this giving us an insight about how it works? I would guess the ref2 means second refresh perhaps. But tw I am not sure about. What do you think? Is there a hidden insight here?
Algorithm Updates | | DanDeceuster1 -
Shortened Title in Google Places/Local Results in SERPs
I've been doing some local SEO lately and noticed something today. When I do a search for "State/town name Cat Toys", I see the title tag of the website in the local results as opposed to the business name. I'm happy they are showing up above the normal results, but I wonder if having the brand name at the end of the site title impacts clicks. For example: Site name: New Hampshire Cat Toys and Accessories | Cats R Us But in the places results the title is cut short because they show the address, so all they see is: New Hampshire Cat Toys and.... Do you think branding is especially important in local results? Or less important? I could hear arguments for both sides. I realize the site URL is shown in green below the title, but it's not the same as having a brand in the title portion. It also looks like some of the competition has just their name show up as opposed to their website title. Is this something I can fix in Google Places, or is something Google does on its own? Cheers, Vinnie
Algorithm Updates | | vforvinnie1 -
Data on Google Vs Bing, et al and changes to sites.
I am curious to know if anyone has any data that correlates site/page changes like content or Title Tag, H1, etc. and subsequent movement in rankings on Google and Bing and Yahoo? The equation is for example: ABCSite.com/home-page/ makes a change to the H1 and H2 and one paragraph of content is changed. Over next 6 to 12 weeks changes in page rank for the 3 engines is tracked to see where it started and where it "stopped." Obviously, there are more factors than individual algorithms in play here. An example of that would be that a significant number of sites will be indexed in Google by a dev and not in the others. We see this regularly. So, at least from a timing standpoint, different sites are entering/leaving the fray at different rates. We are going to begin to track this but I would love to see any data already around or speak with anyone involved in such a study about what they found. Thanks
Algorithm Updates | | RobertFisher0 -
Is this a possible Google penalty scenario?
In January we were banned from Google due to duplicate websites because of a server configuration error by our previous webmaster. Around 100 of our previously inactive domain names were defaulted to the directory of our company website during a server migration, thus showing the exact same site 100 times... obviously Google was not game and banned us. At the end of February we were allowed back into the SERPS after fixing the issue and have since steadily regained long-tail keyword phrase rankings, but in Google are still missing our main keyword phrase. This keyword phrase brings in the bulk of our best traffic, so obviously it's an issue. We've been unable to get above position 21 for this keyword, but in Yahoo, Bing, and Yandex (Russian SE) we're positions 3, 3, and 7 respectively. It seems to me there has to be a penalty in effect, as this keyword gets between 10 and 100 times as much traffic in Google than any of the ones we're ranked for, what do you think? EDIT: I should mention in the 4-5 years prior to the banning we had been ranked between 15 and 4th in Google, 80% of the time on the first page.
Algorithm Updates | | ACann0 -
Why would my product pages no longer be indexed in Google?
Our UK site has 72 pages in our sitemap. 30 of them are product pages which take a productid parameter. Prior to 1st Feb 2011, all pages were indexed in Google but since then all of our product pages seem to have dropped from the index? If I check in webmaster tools, I can see that we have submitted 72 pages and 42 are indexed. I realise we should have some better url structuring and I'm working on that but do you have any ideas on how we can get our product poages back into googles index http://www.ebacdirect.com
Algorithm Updates | | ebacltd0