What are the technical details (touchpoints) of a website gathered by Google?
-
Hi all,
Google crawls all the webpages and gathers content to index and ranking. Beside this general info, what are the all other possible technical details Google will be gathered about a website to rank or penalise or optimise the website in SERP? Like IP address, DNS server, etc.......Please share your knowledge and ideas on this.
Thanks
-
Google uses a complex algorithm to rank webpages in its search engine results pages (SERPs), and it takes into account numerous factors beyond just the content of the webpage. Here are some of the technical details that Google may gather about a website to help rank, penalize, or optimize it in SERP:
Page load speed: Google considers page load speed to be a crucial factor in its ranking algorithm. If a page takes too long to load, it may be penalized in the search results.
Mobile-friendliness: With the rise of mobile devices, Google now prioritizes mobile-friendly websites in its search results. Google looks for responsive designs, mobile-optimized content, and fast loading times on mobile devices.
Domain age and authority: The age of a domain and its authority can impact its ranking in Google's search results. An older and more established domain may have a higher level of authority and trustworthiness, which can help it rank higher.
Backlinks: Google takes into account the number and quality of backlinks that point to a website. A website with a high number of quality backlinks is often seen as more authoritative and trustworthy, which can help it rank higher.
Content freshness and quality: Google looks for fresh, high-quality content that is relevant to a user's search query. Websites that regularly update their content and provide valuable information are often rewarded with higher rankings.
HTTPS encryption: Google now considers HTTPS encryption to be a ranking signal. Websites that use HTTPS encryption are seen as more secure, and may be rewarded with higher rankings.
IP address and server location: While Google doesn't penalize websites based on their IP address or server location, these factors can impact a website's load speed, which can in turn impact its ranking.
Duplicate content: Google penalizes websites that have duplicate content or content that appears to be copied from other sources. It's important for websites to have unique and original content to avoid being penalized.
User experience: Google takes into account the overall user experience on a website, including factors such as site navigation, layout, and accessibility. Websites that provide a good user experience are often rewarded with higher rankings.
Overall, Google takes into account numerous technical details and factors beyond just the content of a webpage when ranking websites in its search results pages.
-
What you say has helped me a lot, thank you.
-
Hello,
Some technical factors:
- Internal linking structure
- Architecture and Crawlability
- Https (Http secure)
- Existence of Meta description
- Site speed
- Keywords included in the domain
- Use of flash
- Domain .com
My two cents, I'm sure there's much more out there
Hope this helps!! If you like the answer, don't forget to select it as BEST ANSWER
Roberto
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
I am trying to do research on the SEO impact of having an off-site transactional website. For example, Pepsi.com lists all product information on their site but guides visitors to transact on Amazon or Walmart. What impact, if any, does guiding the customer to a separate transactional site have on SEO? In short, if we have all products on-site for indexing, do we get dinged by Google for not transacting on-site?
Algorithm Updates | | KaylaV0 -
Rel canonical on every page of wordpress CMS website
Can we have rel=canonical across all pages of a wordpress CMS website? I don't know why same page has been as canonical but not for duplicate pages
Algorithm Updates | | vtmoz1 -
Google keyword tool
I was quite happy with google keyword tool for basic and accurate searches for keywords. Can anyone suggests a new tool that will give accurate search volume on google ( country specific ) I am not interest in info for adwords, and find a keyword planner tool way out in traffic results, compared to Keyword tool. Is the keyword tool completely gone?
Algorithm Updates | | summer3000 -
Rank dropped for website
We have seen rankings drop considerably for www.think-ins.co.uk in the last 48 hours, I know Penguin 2.0 has been released but anyone got any ideas on what specifically we might have been penalised for? Thanks
Algorithm Updates | | instinctive0 -
Bing Vs Google SERP
I realize the major search engines use different criteria but I don't see how - for the same home page keyword - my site could rank #3 on page 1 for a Bing search and be off the charts (Page 15+)? on Google. Has Google gone so far off the charts with their new Penguins and Pandas so as to be in a different universe? Seems Google is now extremely over-weighting big sites like Wikipedia, WebMD, eHow, etc. and in doing so vastly reducing the diversity of results shown. I am commonly seeing different pages of the same website appear multiple times in the first 2-3 pages of Google results. What's the point?
Algorithm Updates | | veezer0 -
Changing Googles Sitelinks
Hi all, I know Google will only show sitelinks if the site is deemed authoritive and if it will help the user searching a keyword, but is there anyway to order or control which links appear in the sitelinks? I know you can demote a sitelink in Webmasters, but is this not shooting yourself in the foot? If I demote a link will Google replace it with the next link it thinks is worthwhile and be doing this eventually show the links you want to appear in your sitelinks? Thanx Gary
Algorithm Updates | | gazza7770 -
SEOMoz reports now that google only reporting the average only the top position
Today Google announced "Previously we reported the average position of all URLs from your site for a given query. As of today, we’ll instead average only the top position that a URL from your site appeared in." Will this affect SEOMoz reports in any way?
Algorithm Updates | | PerriCline0 -
Do Google donations to Wikimedia show any bias in search results?
Over the weekend we learned Google co-founder Sergey Brin donated $500,000 to Wikimedia, the parent company of Wikipedia.com. Last year I believe Google donated $2 million to Wikimedia. I now ask, is this suspicious in anyway, seeing that Wikipedia ranks so well in Google for so many terms? There are several blog posts about it online here and there throughout the years, but what does everyone think?
Algorithm Updates | | DanDeceuster0