Does it hurt SEO to build landing pages in HubSpot instead of directly in Word Press?
-
Our team's website is built in Word Press, but we use Hub Spot as our CRM.
We are trying to determine if building landing pages in Hub Spot is going to hurt our SEO efforts and if it's better to build directly on Word Press.
-
Building landing pages in HubSpot can be a convenient option if you're already using it as your CRM. However, it's important to consider the potential impact on your SEO efforts. Here are some points to consider when deciding between building landing pages in HubSpot or WordPress:
Flexibility and customization: WordPress is a highly customizable platform that allows you to have full control over your website's design, structure, and SEO elements. With the wide range of plugins and themes available, you can optimize your landing pages for SEO and customize them to meet your specific needs. HubSpot's landing pages may have limitations in terms of design and customization compared to WordPress.
SEO optimization capabilities: WordPress offers numerous SEO plugins, such as Yoast SEO or All in One SEO Pack, which provide comprehensive optimization tools. These plugins allow you to optimize meta tags, headings, URLs, sitemaps, and more. While HubSpot does offer SEO features, it may not have the same level of flexibility and functionality as dedicated WordPress plugins.
Website performance: WordPress has a vast number of plugins and themes available, which can sometimes impact website performance if not optimized properly. On the other hand, HubSpot's landing pages are hosted on their platform, which ensures fast loading times and reliability. This could potentially benefit your SEO efforts as page speed is a ranking factor. However, with proper optimization, WordPress websites can also achieve excellent performance.
Integration with CRM: Since you're already using HubSpot as your CRM, building landing pages in HubSpot may offer tighter integration and data synchronization between your landing pages and CRM system. This can be advantageous for lead tracking, nurturing, and overall marketing automation efforts. However, if you're using WordPress, you can still integrate it with HubSpot or other CRM systems using plugins and API integrations.
Content management: WordPress is primarily known as a content management system (CMS), providing robust features for managing and organizing your website's content. If your landing pages require frequent content updates or if you have complex content management needs, WordPress might be a more suitable choice. HubSpot's content management capabilities are focused on marketing automation, so it may not be as robust for content-heavy websites
-
Building landing pages in HubSpot should not negatively impact your SEO efforts. In fact, HubSpot's landing page builder is designed to be SEO-friendly and includes features like custom meta descriptions, canonical URLs, and responsive design that can help improve your rankings. However, if you already have an established SEO strategy and infrastructure in WordPress, it may be beneficial to continue building landing pages there to maintain consistency and avoid any potential disruptions to your SEO efforts. Ultimately, the decision should depend on your specific needs and resources.
-
That makes sense- we definitely are not ranking higher than Hubspot.
I've installed the Elementor plug in to WP so it's easier to build and navigate.
Thank you!
-
Well building them in any platform having your domain is good. What you do on hubspots domain is hubspots SEO.
Unless you have a higher domain authority than hubspot, build it on WP
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updated page not ranking.
Hi Guys. Bit flummoxed by this. I've recently updated our Mid year diaries page to be this years mid year products. i.e) Diaries that go from 2015-16 not 2014-15. Last year we rank really well for the search term 'mid year diaries 14-15'. All i've done is update the page to be focused on 2015-16 diaries, but when i type in 'mid year diaries 15-16' it's no where to be seen in the SERP. Even our home page is ranking higher! I'm really puzzled about this, nothings changed apart from the year! The only reason I can think of is that Google is reading the file name of the images which are related to lasts years products? For example the file name might say mid year diary 2014-15. Do you think this is what's effecting us? Very puzzling 😕 I've submitted it through Webmaster tool btw 🙂 Isaac.
On-Page Optimization | | isaac6630 -
Home Page SEO and city specific targeting?
From What I have read you should target one keyword for each page on your site with the exception of the home page. Is this correct? If the most searched keywords for a Dentist in the area are Dentist "city name"
On-Page Optimization | | scott315
Cosmetic Dentist "city name"
Family Dentist "city name" Should you try and add content on the home page with h1 tags of each of these? If so then what about the page title/url Also if you are targeting keyword Dentist "city name" but like 4 different cities, should you have a separate page for each of this cities and then if so would that not be duplicate content with the exception of city name? Thanks1 -
Home Page Keywords not Ranking and Assigned to Inside Pages
Hi, thank you for taking the time to read this. We have a few websites with the same problem. I will use http://www.prepared-meals.com as an example: The home page was ranking on page one for keyword "Prepared Meals". The site is about 6 months old. We use the Moz page optimizer on all pages of our websites to score an A rating. Recently we found the home page is no longer showing up in search results and the keyword "prepared meals" now points to an inside page that is not relevant: http://www.prepared-meals.com/Senior-Meals/Moms-Meals-Reviews.html this page shows up for Prepared Meals around page 15 in Google results. We have read keywords in the URL might be the issue, even though the page optimizer in MOZ says to do that. We are wondering if this is the issue or there is some other problem we are not aware of. Again, thank you for you for your time. -Craig
On-Page Optimization | | CraigSWD0 -
Re-naming pages without affecting SEO
Due to the management software used for a lot of our websites, the URLs for specific pages appears as: brand.com/page/pagename/number I want to add slug URLs so that they appear as: brand.com/pagename First of all, do you think this is an effective use of my time and will it significantly benefit SEO in the long run. Secondly, these pages have developed a decent PA over time and I don't want to lose that. Will adding 301s for all the renamed pages be enough to not have a negative effect?
On-Page Optimization | | maxweb1 -
"City page" links in footer of home page: Spammy?
Is listing a bunch of links to city pages in the footer of a home page considered "spammy" to Google? (ie- Chicago Alarms, Illinois Alarms, Naperville Alarms, etc.) What are the negative affects this might have on ranking, if any?
On-Page Optimization | | MChi0 -
Landing page content and link distribution
Hey there fellow mozers, Need some advice, one of my clients asked us about the best way to distribute their content: number of restaurants per page, links and footer in their Landing pages. Here are 2 examples of what I mean: http://www.just-eat.es/adomicilio/madrid http://www.just-eat.es/adomicilio/pizza Thanks a lot!
On-Page Optimization | | Comunicare0 -
On Page Optmisation for Newbie
Hi All, Literally just signed up - and thought I might be able to dive straight into my pages using the On Site Optimiser to check page, make some changes, then check again and see it have immediate effect on the analysis. Not so? Each time I click on "Grade My On Page Optuimisation" with the expectation that a box formerly with no tick now gets one, nothing changes :o( Chris.
On-Page Optimization | | Chris19700 -
Best practice for introducing new landing page to my site?
I have a client, and want to know the best way to add new, keyword specific landing pages to their site and link to it in a logical way that isn't spammy. Example: My homepage targets “Adelaide Cars” I also want to target “Melbourne Cars” which I would do via a targeted landing page. How then would I logically link to this landing page? As Google gets better at spotting un-natural content, I’d like to know how to introduce this new page to get the best traction. If I was to just create the page, it would not make sense to have it in the main navigation. Same goes from various industry type terms. Eg. pest control and exterminator. How do you target both and still have a logical sitemap and page structure that Google will like and make sense to users.
On-Page Optimization | | letgo3450