Do I need separate local numbers for two fitness locations?
-
I'm beginning local search work for a local studio that has two locations in the same city. Do I need to provide two different phone numbers in my NAPs for each studio or can both locations have the same phone number?
Thanks!
Ann
-
To have more than one Google my business listing at the same address, you must be legitimately operating multiple legally distinct businesses. It’s not all that uncommon for more than one business to be located at a shared address but you need to keep reading for more provisions and details.
Google does not pay attention to suite numbers, whether they are legitimate or created fictitiously. If your businesses are not legally registered as distinct entities, or if you do not have unique phone numbers for them, you cannot list them separately.
-
@amws24 said in Do I need separate local numbers for two fitness locations?:
I'm beginning local search work for a local studio that has two locations in the same city. Do I need to provide two different phone numbers in my NAPs for each studio or can both locations have the same phone number?
Thanks!
AnnI am currently using the same NAP (Name, Address, Phone) for both of my fitness-related websites: https://www.meridian-fitness.co.uk/ and https://meridian-spa.co.uk/. You can verify this if you'd like. In my opinion, it makes sense to use the same NAP if your business operates from a single location.
-
Hi Ann!
Great question. Each location should have its own phone number that connects directly to it. As you're just beginning your local search marketing, I think you'll find the Guidelines for Representing your Business on Google to be especially helpful in adhering to best practices and avoiding mistakes. You might also like: https://moz.com/blog/45-local-seo-pitfalls
Best of luck with your marketing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need some strategy advice for Real Estate Attorneys in competitve locations
I am working with a real estate attorney in NJ. there are 17 real estate attorneys within 5 miles of my clients location. I need some strategic advice to rank my client higher quickly 2-3 month range. I have had him as a client since the begging of his practice (just opened in February 2016) I created the website and embarked on a content marketing strategy, this has produced slight raises in traffic. What could I do better to get him in local packs and generally raise to first page for long tail keywords? ( my other clients have not been so difficult but they also are not in such a competitive atmosphere)
Local Listings | | donsilvernail0 -
Different Phone Numbers in GMB/onsite
Hello All! I have an issue. I have a local business with multiple addresses, In order to start doing some conversion optimization I need to know where are the leads coming from, my assumption is that part of the leads come from phone calls directly from the google my business listing that appears in the local pack and some come from the website itself. Here's where the problem lays, I cannot understand how many calls come from each platform, Google My Business analytics provides a very high number that doesn't fit with my reports (i have a CRM that can track calls), the numbers are inflated in hundreds of %. The solution i thought of was implementing a different phone number in my website to track the leads, the problem is the NAP, which will be different. Another solution I thought of was implementing an additional phone number in Google My Business, and adding that additional phone number to the local landing page, displaying the new phone number as the main number on the page and leaving the old number in the schema markup. Does this solution seems fit? do you have another suggestion?
Local Listings | | OrendaLtd0 -
How to perform a search as though you are in a local city
Hi community. So I live in Dubai but have a lot of clients in the UK that want local SEO. Does anyone have any tips on performing search queries in Google that reflect a true search results page as though that search was being performed in a chosen UK city? say if I wanted to see the SERPs for "hairdressers" in the city of Bristol in the UK, at the moment I get a pretty vague UK SERP from With lots of Dubai based adverts et. Any tips would be great, thanks
Local Listings | | SeoSheikh0 -
Citation building for multiple locations
Hey everyone, I think i've got a good handle on citations, but had a question regarding multiple locations. I'm going to be doing citation building for a local lawyer, and he's got 4 locations. I'd like to build citations for each of his locations, but I was wondering if the business name needs to change? Ie. If I am building citations for Town 2 and Town 3, should the business name be listed as "Company Name Town 1" for the first location, and "Company Name Town 2" for the second? Or is it fine to use the company name throughout all citations, and just change the location/phone number to the location based info? I'm just worried about Google seeing differing info, but the same company name, and possibly penalizing me for it. Thanks in advance!
Local Listings | | RCDesign740 -
Different Search Results Depending On Location
Hello all, I was talking to a client earlier this week and they were telling me that they were not ranking fora desired keyword term. When I, however, ran a Google search for the keyword term in question, the client's website was showing a ranking on my end. We are both located in California. I'm in Southern California and they're in Northern California, but I don't think that should make a significant difference should it? Anyway, I've never run into such a quandary before and am curious to know if any of you out there can help me better understand why we're receiving different search results. Any and all insights are welcomed and appreciated.
Local Listings | | maxcarnage0 -
Google Services for our Multiple Entities with Multiple Locations
I need to know what is the better practice for us. We have long had one Google account for our four businesses. It was easy to manage GA, Adwords, WMT and until recently - Places. My places account is not transferred to the new My Business Locations, but I am having trouble with a few items and I am wondering if it would be better to have each of our business take on their own unique Google accounts. If I did that, would I be able to transfer GA and other ownership or would I lose all my existing data? Should I just wait to see what my listings are when i get transferred and then worry?
Local Listings | | KJ-Rodgers0 -
International Local Directories
I am wondering if anyone has come across a list of local directories for all countries/ regions. Like if there is a cheat sheet anywhere for what local directories exist for Australia, Singapore, New Zealand, UK, etc.
Local Listings | | EPICcreative0 -
Local Subdomain vs. Local Subfolder
I know this is an issue that's been discussed here ad nauseum but I have, possibly, an interesting case. A third party company created our local search pages, and they perform very highly in SERPs, but are subdomains (local.website.com). But my problem comes down to two things, one of which isn't necessarily a subdomain vs. subfolder issue. 1.a. With the subdomain local.website.com we rank much higher for local search than we do for regular search on our main domain and it's respective keywords, would changing these subdomains to subfolders keep the link juice that the subdomain currently possesses and actually help our website rankings? b. And what strikes me as the most puzzling is that on local.website.com ALL of the content is identical (I can thank Copyscape for that) to the other local search pages on our own site and various other sites in our industry. I know the duplicate content is hurting our domain, which makes it even more confusing that our subdomain is ranking so highly for things like "diamonds by the yard florida". 2. We're an online only company, and I feel as though gaming the local search function isn't exactly something we should be doing, both from an ethical and an SEO standpoint. Is there any evidence that abusing the local search functions can have a negative affect on a domain's rankings? Hopefully this makes sense, if anyone needs clarification please let me know and I'll endlessly clarify. Thanks,
Local Listings | | allurez0