Should an international school have subdomains for each school in a different country?
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I understand a lot of people in the SEO world think that everything should be under one site, but if a European school wants to expand its presence in the USA, the current domain authority is 30/100 for the European website. The school is thinking of opening another school in the USA, should they just create a subdomain on the same European site or have a new site for the USA because it's better for the branding?
Any SEO experts can chime in here? -
In fact, I do not recommend using subdomains in terms of SEO. Using subfolders with a well-thought-out site hierarchy will benefit you more. You can get much better results in terms of organic visibility.
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That's tricky, but perhaps a subdomain would be better off in terms of on-page and off-page SEO. However, maybe listing your website with online directories will provide your website (and its subdomains) with better visibility and will reach your goals. I know there's a platform, which is a digital directory that's doing quite good with the US audience - https://world-schools.com
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