Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Enhance Keyword Discovery with Bulk Analysis
      Moz Pro

      Enhance Keyword Discovery with Bulk Analysis

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Access 20 years of data with flexible pricing
      Moz API

      Access 20 years of data with flexible pricing

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Schema types for webinars, infographics, datasheets, product videos and eBooks

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Schema types for webinars, infographics, datasheets, product videos and eBooks

    Intermediate & Advanced SEO
    3
    3
    1283
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • WhiteHat1
      WhiteHat1 last edited by

      Hi,

      I’m looking  to add Schema markup to my company pages’s webinar page (recording past webinars) and data sheets, infographics, product videos, eBooks/white papers. For eBooks, I am primarily referring to a landing page with a gate to download a PDF document.

      I’m trying to determine the best markup type:

      For Webinars, I’ve seen suggestions to use “Event” type but that seems appropriate for future events, not something like a recorded webinar, which is not time-sensitive, unlike a live event. However, I see a StackOverflow forum to use http://schema.org/recordedIn for recorded webinars.

      For eBooks and White Papers, I see a few potential schema types:

      https://schema.org/DigitalDocument

      https://schema.org/CreativeWork

      http://schema.org/EBook (or https://schema.org/Book and then book format type of Ebook)

      MrAsifMan 1 Reply Last reply Reply Quote 0
      • Hazellucy
        Hazellucy last edited by

        I will create the schema for my movies website. I will create the Movie rating schema, Article schema and some more schemas that is need to my website.
        <script type="application/ld+json">
        {
        "@context": "https://schema.org",
        "@type": "Movie",
        "actor": [
        {
        "@type": "Person",
        "name": "Johnny Depp"
        },
        {
        "@type": "Person",
        "name": "Penelope Cruz"
        },
        {
        "@type": "Person",
        "name": "Ian McShane"
        }
        ],
        "aggregateRating": {
        "@type": "AggregateRating",
        "bestRating": "10",
        "ratingCount": "200",
        "ratingValue": "8",
        "reviewCount": "50"
        },
        "author": [
        {
        "@type": "Person",
        "name": "Ted Elliott"
        },
        {
        "@type": "Person",
        "name": "Terry Rossio"
        }
        ],
        "description": "Jack Sparrow and Barbossa embark on a quest to find the elusive fountain of youth, only to discover that Blackbeard and his daughter are after it too.",
        "director": {
        "@type": "Person",
        "name": "Rob Marshall"
        },
        "name": "Pirates of the Carribean: On Stranger Tides (2011)"
        }
        </script>
        This schema is help me to index my website fastly.

        1 Reply Last reply Reply Quote 0
        • MrAsifMan
          MrAsifMan @WhiteHat1 last edited by

          @WhiteHat1 Hey there! For a webinar, the most appropriate schema would be a combination of Event and OnDemandEvent due to its online nature. However, as of my last update, OnDemandEvent was more suitable for an event like a movie or TV show that is available for streaming whenever you want to watch it, rather than a live webinar that takes place at a specific time.

          For most live webinars, you should use the Event type with an eventAttendanceMode property set to OnlineEventAttendanceMode. The VirtualLocation type would also be used instead of a physical address.

          Here's an example of what that schema might look like:

          <script type="application/ld+json">
          {
          "@context": "https://schema.org",
          "@type": "Event",
          "name": "Interactive Webinar on Data Science",
          "description": "Join our expert panel as they delve into the latest trends in Data Science. This webinar will cover a range of topics from predictive analytics to deep learning.",
          "startDate": "2023-12-01T18:00:00+00:00",
          "endDate": "2023-12-01T19:30:00+00:00",
          "eventAttendanceMode": "https://schema.org/OnlineEventAttendanceMode",
          "eventStatus": "https://schema.org/EventScheduled",
          "location": {
          "@type": "VirtualLocation",
          "url": "https://www.webinarhost.com/event123"
          },
          "image": "https://www.webinarhost.com/images/event123_banner.jpg",
          "organizer": {
          "@type": "Organization",
          "name": "Data Science Community Forum",
          "url": "https://www.datascienceforum.org"
          },
          "performer": {
          "@type": "Person",
          "name": "Dr. Jane Doe",
          "url": "https://www.datascienceforum.org/speakers#JaneDoe"
          },
          "offers": {
          "@type": "Offer",
          "url": "https://www.webinarhost.com/register/event123",
          "price": "0",
          "priceCurrency": "USD",
          "availability": "https://schema.org/InStock",
          "validFrom": "2023-11-01T09:00:00+00:00"
          },
          "audience": {
          "@type": "EducationalAudience",
          "audienceType": "Professional"
          },
          "recordedIn": {
          "@type": "CreativeWork",
          "name": "Data Science Webinar Series"
          }
          }
          </script>

          Some points to consider:

          eventAttendanceMode: Specifies that the event is an online event.
          location: Uses VirtualLocation with a url property to indicate where the webinar can be accessed.
          offers: Contains details about the registration or ticketing, which in this case indicates a free event.
          recordedIn: If the webinar is part of a series, you might include this to reference the series.
          Make sure to validate your structured data using Google's Rich Results Test or similar tools to check for any errors or warnings that might affect how search engines interpret and display your content.

          I really hope that this helps!

          1 Reply Last reply Reply Quote 0
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • Alces

            JSON-LD schema markup for a category landing page

            I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.

            Intermediate & Advanced SEO | | Alces
            0
          • Adido-105399

            Which Schema type for retirement homes?

            I have a client who sell retirement homes. Their current schema for each property is LocalBusiness - should this in fact be Product schema?

            Intermediate & Advanced SEO | | Adido-105399
            0
          • 19958

            Schema for a discount

            Hi! I'm trying to implement schema for a discount and it doesn't seem to be working. Is this the correct code? NAME OF ORDER HERE are  $DISCOUNT HERE What am I missing? Thanks!

            Intermediate & Advanced SEO | | 19958
            0
          • nicole.healthline

            Schema markup for video playlists?

            We're adding schema markup for all of our videos, but some videos exist only in a playlist (all integrated into one URL, and loaded after a javascript call). Per Google: "Make sure that your video and schema.org markup are visible without executing any JavaScript or Flash." https://support.google.com/webmasters/answer/2413309?hl=en So we know the current implementation won't work for schema markup... What's the best practice for adding schema markup for video playlists? Should we host all of these videos on individual URLs (but then they appear twice) or is there some other workaround?

            Intermediate & Advanced SEO | | nicole.healthline
            0
          • AWCthreads

            Google and Product Description Tabs

            How does Google process a product page with description tabs?  For example, lets say the product page has a tab for Overview, Specifications, What's In the Box and so on. Wouldn't that content be better served in one main product description tab with the tab names used as (htags) or highlighted paragraph separators? Or, does all that content get crawled as a single page regardless of the tabs?

            Intermediate & Advanced SEO | | AWCthreads
            0
          • SharieBags

            How Do You Remove Video Thumbnails From Google Search Result Pages?

            This is going to be a long question, but, in a nutshell, I am asking if anyone knows how to remove video thumbnails from Google's search result pages? We have had video thumbnails show up next to many of our organic listings in Google's search result pages for several months.  To be clear, these are organic listings for our site, not results from performing a video search.  When you click on the thumbnail or our listing title, you go to the same page on our site - a list of products or the product page. Although it was initially believed that these thumbnails drew the eye to our listings and that we would receive more traffic, we are actually seeing severe year over year declines in traffic to our category pages with thumbnails vs. category pages without thumbnails (where average rank remained relatively constant). We believe this decline is due to several things: An old date stamp that makes our listing look outdated (despite the fact that we can prove Google has spidered and updated their cache of these pages as recent as 2 days ago).  We have no idea where Google is getting this datestamp from. An unrelated thumbnail to the page title, etc. - sometimes a picture of a man's face when the category is for women's handbags A difference in intent - user intends to shop or browse, not watch a video.  They skip our listing because it looks like a video even though both the thumbnail and our listing click through to a category page of products. So we want to remove these video thumbnails from Google's search results without removing our pages from the index.  Does anyone know how to do this? We believed that this connection between category page and video was happening in our video sitemap.  We have removed all reference to video and category pages in the sitemap.  After making this change and resubmitting the sitemap in Webmaster Tools, we have not seen any changes in the search results (it's been over 2 weeks). I've been reading and it appears many believe that Google can identify video embedded in pages.  That makes sense.  We can certainly remove videos from our category pages to truly remove the connection between category page URL and video thumbnail.  However, I don't believe this is enough because in some cases you can find video thumbnails next to listings where the page has not had a video thumbnail in months (example: search for "leather handbags" and find www.ebags.com/category/handbags/m/leather - that video does not exist on that page and has not for months.  Similarly, do a search for "handbags" and find www.ebags.com/department/handbags.  That video has not been on that page since 2010. Any ideas?

            Intermediate & Advanced SEO | | SharieBags
            0
          • PerfectPitchConcepts

            Posting same video on both Vimeo and Youtube

            A client likes the control of Vimeo Pro for embedding videos on site, but for search purposes would like to create a YouTube channel with the same videos, perhaps with altered titles and descriptions. This is the same video content in two places - will we run into duplicate content issues? Thank you, Stephen

            Intermediate & Advanced SEO | | PerfectPitchConcepts
            0
          • AndrewY

            Max # of Products / Links per Page on E-Commerce Site

            We are getting ready to re-launch our e-commerce site and are trying to decide how many products to list per category page.  Some of of our category pages have upwards of 100 products.  While I'd love to list ALL the products on the root category page (to reduce hassle for customer, to index more products on a higher PR page), I'm a little worried about having it be too long, and containing too many on-page links. Would love some guidance on: Maximum number of internal links on a page If Google frowns on really long category pages Anything else I should be considering when making this decision Thanks for your input!

            Intermediate & Advanced SEO | | AndrewY
            2

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.