old posts / delete or update Big Site with more than 6000 articles
-
Hi, my site is related to education and i published more than 6000 articles from last 10 years, i naver delete but frequently update the Good Articles but some old articles that is not giving visitors, i did not update and some of them are short articles. i started in year 2021 and many articles in year 2012 to 2023 i write.
please check my site and advise can i delete old out dated articles ? and countinue writing new articles with same topics, actuly from last month of August 2023 my site visitors lost with time from more than 70 percent.
thank so much for advise.
can i delete out dated content?
some of my contents are not ranking even i update before it was on top position but now even after update still other website is ranking more than me in current year.
#old Content ?
#update or delete? -
I faced the same issues with my website, and my local business of bathroom remodeling in forth worth was suffering. However, after implementing these strategies , my website started performing well again and continues to do so to this day. You can also follow these steps.
Old Articles:Delete vs. Update: You don't necessarily need to delete all outdated articles. Here's a tiered approach:
Highly Outdated: If the information is demonstrably wrong or irrelevant, deletion is best.
Update Potential: If the core concept is still valid but needs refreshing, consider a significant update with current information, examples, and SEO optimization.
Short & Low Traffic: If the article is brief and doesn't generate traffic, consider merging it with a similar, more comprehensive article.
Focus on Value: Regardless of the approach, prioritize creating high-quality, informative content that solves user problems.Visitor Drop:
Analyze Updates: It's possible the updates themselves might be causing issues. Did they change the content structure significantly?
Content Audit: Conduct a content audit to identify gaps and areas for improvement. Tools like Google Search Console can help identify low-performing content.
Fresh Content: Regularly publish new, relevant articles to keep users engaged and demonstrate your website's authority.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi, on SEO article submissions, do I only include the link to the page I am trying to promote or is it best practice to also include a link to home page or parent page?
Good day. I am writing articles for submission, I would just like some help with the page structure. Do I only include the link for the page that I would like to promote or is it advisable to include other page links, such as home page or the parent category too? Any help would be appreciated
Content Development | | thebedguy0 -
Is it worth it to compete with a big competitor starting from scratch?
Dear all, I'd like to know if you think it'd be worth it to compete with a relatively big competitor (160k backlinks from 2.4k domains, citation flow 47, trust flow 43, class C IPs 1.2k) whose niche is however something I have sufficient knowledge of (how-tos and technology) starting from scratch. I am particularly interested because such domain exploits a niche language I have good fluency of (and in which there surely is somewhat less competition, particularly about how-tos and technology, compared to English). Until now I have managed a very small niche domain in my spare time (genre-specific music), which however being so specific, couldn't but have a modest amount of visitors even if ranking high on Google. On the other hand, it's been years I have been closely watching that domain I'd like to compete with (it has around 8k how-tos with good SEO but average or below average outdated content taken from various unquoted sorces, something I'd easily create myself in a few months worth of work, or even sooner with the help of a few collaborators, that domain itself is run by just a couple of people) and consistently ranks its how-tos and comparison on top positions in its niche, yielding most of its revenue in header bidding. Never seriously thought about competing in its niche until I heard about their last year's turnover, had the usual thought ("If I just did it myself! What was I thinking to?") and met a good coder I am grateful to and which I feel could be the right person to take care of the website's backbone. The template they use is nothing overly complicated, it just has the main optimizations one would use to decrease load time and not trigger Google with too many banners. The main doubts I have is if such a domain, having larger economic resources than me, could eventually sink mine (with techniques like giving me plenty of spammy backlinks or something like that) once it finds out I am competing and getting closer than they'd like, or since their texts are already quite good SEO'd, their strongest assurance could be that I'd have to sacrifice too many keywords in order to create my content without having my reworkings seem close enough to theirs to allow a lawsuit against me? Thank you Frank
Content Development | | Frank_Smith1 -
How Are You Handling Blog Posts/Author Pages when Employees Leave the Company?
What do you believe to be the best approach in handling blog content for employees once they have left the company? We don’t want to remove the blog posts so they need to stay, but then there are the author pages. This gets tricky because the CMS ties the blog post to the author. One approach might be to change the author’s name to the Company’s name to get around author pages for people no longer with the company. It’s kind of tricky because the blog posts won’t have the same credibility if they don’t have a person’s name/photo associated with the post. We could leave the blogger’s page and list him as a “Contributing Author” once he’s left the company. Thoughts?
Content Development | | RosemaryB0 -
Can We Publish Duplicate Content on Multi Regional Website / Blogs?
Today, I was reading Google's official article on Multi Regional website and use of duplicate content. Right now, We are working on 4 different blogs for following regions. And, We're writing unique content for each blog. But, I am thinking to use one content / subject for all 4 region blogs. USA: http://www.bannerbuzz.com/blog/ UK: http://www.bannerbuzz.co.uk/blog/ AUS: http://www.bannerbuzz.com.au/blog/ CA: http://www.bannerbuzz.ca/blog/ Let me give you very clear ideas on it. Recently, We have published one article on USA website. http://www.bannerbuzz.com/blog/choosing-the-right-banner-for-your-advertisement/ And, We want to publish this article / blog on UK, AUS & CA blog without making any changes. I have read following paragraph on Google's official guidelines and It's inspire me to make it happen. Which is best solution for it? Websites that provide content for different regions and in different languages sometimes create content that is the same or similar but available on different URLs. This is generally not a problem as long as the content is for different users in different countries. While we strongly recommend that you provide unique content for each different group of users, we understand that this may not always be possible. There is generally no need to "hide" the duplicates by disallowing crawling in a robots.txt file or by using a "noindex" robots meta tag. However, if you're providing the same content to the same users on different URLs (for instance, if both example.de/ and example.com/de/ show German language content for users in Germany), you should pick a preferred version and redirect (or use the rel=canonical link element) appropriately. In addition, you should follow the guidelines on rel-alternate-hreflang to make sure that the correct language or regional URL is served to searchers.
Content Development | | CommercePundit0 -
Does anyone know of a great inexpensive article writing company overseas?
Hello, I'm hoping someone here has used or knows about a content writing company overseas that is very good. We would provide a lot of the information, and they would gather the rest by internet or talking with manufacturers by skype. We need at least 200 articles written, and we're on a tight budget. The articles need to be unique content, and very helpful to users. The people or person I hire will provide the articles in Microsoft Word, I'll do the rest. So far I've posted on Elance. Any useful people, companies, or helpful hints in doing this is appreciated! Thank you.
Content Development | | BobGW0 -
Can you help me with my options on publishing others' news releases on my site?
I wish to add a "News" section to a highly-read, highly ranked blog I have. The News pieces will not be in the same flow as my regular posts. I'm contemplating what the best way to do this is, and would like some advice, please. I see these options: Option 1. Pay textbroker type people to rewrite news releases and post them into the news flow. Pro: indexable content. Con: expense. Option 2: Have a Submit News form on the site for vendors to submit their news stories. I would have to ask them to rewrite their stories to avoid dup content. Pros: Easy for me, no cost. Cons: Will still get dup content I bet, a lot of companies won't take the time to do it, and I will have no control over quality. (I really doubt this option will work). Option 3: Post news releases from companies in their raw format, and mark them as no index (even if I don't noindex, they won't move up the SERPs anyway, so why not just noindex them). Pros: very easy, all the news I want. Cons: not creating any indexable content. Bonus question: If I do Option #3, and I place an adsense ad on the page, will it work the same as if it was an indexed, non-duplicate content page? Your thoughts?
Content Development | | bizzer0 -
Should we implement rel=author on every past blog post
Hi guys, we're in the process of implementing rel=author markup on our blogs containing more than 3,000 posts. They are written by about 50 different people, and some of them don't blog anymore or are no longer with the company. Should we have rel=author for all blog posts, even those published in 2006? Thanks for your help!
Content Development | | lgrozeva0 -
Displaying archive content articles in a writers bio page
My site has writers, and each has their own profile page (accessible when you click their name inside an article). We set up the code in a way that the bios, in addition to the actual writer photo/bio, would dynamically generate links to each article he/she produces. Figured that someone reading something by Bob Smith, might want to read other stuff by him. Which was fine, initially. Fast forward, and some of these writers have 3,4, even 15 pages of archives, as the archive system paginates every 10 articles (so www.example.com/bob-smith/archive-page3, etc) My thinking is that this is a bad thing. The articles are likely already found elsewhere in the site (under the content landing page it was written for, for example) and I visualize spiders getting sucked into these archive black holes, never to return. I also assume that it is just more internal mass linking (yech) and probably doesnt help the overall TOS/bounce/exit, etc. Thoughts?
Content Development | | EricPacifico0