Should I use LocalBusiness schema on my home page or Contact Us page?
-
I know I should only use Organization schema on one page of my site, but I'm not sure if I should use it on the Home page or use LocalBusiness schema on the home page. I was thinking of adding LocalBusiness schema to home page, Organization schema to About Us page and Corporate Contact Schema to Contact us page. Thoughts? Is there a best practice? I can't seem to find much information on what's best to use where.
-
We actually use schema markup, within the footer of the website to mark up the NAP information.
Often this is then added to every single page across the website. However do ask your website designers as to how they recommend schema mark up should be added to your website
-
We added schema markup on the NAP information on our website,
so we used it on our Cardiff fencing website; we also used the schema mark-up to mark-up the NAP information on the our Contact Us page, and also in the footer of our website.
-
Thank you!
-
If you get any warnings in SD tester, the schema will probably still be used. It's a different story for 'errors', if you get errors then your schema probably won't be used and the issues will likely be re-raised in Search Console later
Your main thing to do when introducing schema is to nail the basics, then experiment with isolated additions later to see what difference it makes. Don't try and shove it all in at once and make a big mess for yourself!
I would add LocalBusiness schema on your homepage if possible. You can also use Logo schema on the homepage too
-
I am using JSON LD.
Any thoughts on where to use Organization schema?
On Product schema I am adding Brand with URL & logo. Is that overkill? What if I don't have a SKU or global identifier? (I am getting warnings for these on the SD tester.)
Also I have English & Spanish pages. Does the schema go on both? The main thing that would change is URL, name.
Thanks for your input.
-
Second vote for homepage, especially if OP is using JSON-LD method
-
Hi there, I recommend that you use the business schema on the homepage.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Site stuck on page 2 for years. Can’t penetrate page 1! Help!
Hey there Moz community! This is the first time I've ever asked a question here so please forgive if I slip up on any etiquette. I manage a website for a small Orlando Florida family law and divorce law firm who are targeting search phrases that include those "Orlando divorce attorney" variants. The site is located at https://www.affordablefamilylawyer.com/ If you run a search for "Orlando divorce attorney" along with close variant search terms our law firm website for about the past two years has hovered at the top of the second page of google but has never actually penetrated page 1. When you examine metrics such as page authority, domain authority, trust, and other traditional metrics it tells you that our site should be on page 1 but alas it's not happening. We have, however been featured quite often in the three pack for the local listings for the target search terms. Though valuable, our goal has always been to be featured in the top three of the organic search results. To add to the confusion we have a practice area page located at https://www.affordablefamilylawyer.com/orlando-divorce-lawyer/ dedicated to divorce and expected that page to rank for these divorce attorney search terms but it will not rank for the search terms and instead our homepage ranks for them every single time regardless of how we swap around the optimization on the page. Never had any manual actions. any help you guys can offer is greatly appreciated and I really appreciate your time!
Local SEO | | Seanthewood1230 -
How to go about SEO when the content on all the pages is in a regional language (with its own script which is non-roman) but majority of searches are in the same language but roman script?
For example, the entire content is in an Indian language called Gujarati and the script is also Gujarati. However, when I did a keyword research, I found that majority of the searches are in Gujarati langugage by roman script e.g. "gujarati sahitya" meaning Gujarati literature. Any ideas would be appreciated.
Local SEO | | Tumul0 -
Free Local Search Marketing Tools You're Using These Days?
Hello to our wonderful community here! I'm updating an old list of free tools to use in a local search marketing campaign. The original list was created before there were quite so many paid tools in our industry, and it definitely needs an update! I'd like to ask, are there free tools you find yourself using these days in marketing local businesses? These could be related to any aspect of your campaigns. I'd love it if you'd share your favorites with me, especially if they are things you feel others might not be aware of but which are working really well for you! Thanks for any suggestions you can provide.
Local SEO | | MiriamEllis1 -
Is using emoji's in meta descriptions a good or bad idea ? - I haven't seen it used much hence my query
Hello Mozzers, We need to redo some of our meta descriptions as our CTR's are not to good. I've noticed one of my competitors using emoji's which I personally think looks pretty good. They are using the Phone icon and ticks - as calls to action etc However, I can't see hardly anyone else using them on general serps ...so I am wondering , is it a bad idea ? thanks Pete
Local SEO | | PeteC120 -
Content Rewriting and Page ranking
Lets say that a prior writer did a horrible job with more then a few pages on your site and you wanted to rewrite the content for each landing page. A few of these landing pages are actually ranking pretty decently would it be ok to rewrite them as long as you kept the keywords and the density some what equal?
Local SEO | | Spartan222 -
Niche Keyword Opportunities in Canada when US Market Dominates
Hey, I have an interesting question. I am the owner of a Canadian E-Commerce site, and I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by American E-commerce sites. I looked around at another Canadian e-commerce site, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "KONG Goodie Bone" (a dog toy) and include local and intent terms in their title. For example "Buy KONG Goodie Bone from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Kong Goodie Bone", they are going to find results for amazon.com, ebay.com, the Kong company website, Petco (which is not in Canada) etc. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? I will also note that our website recently launched, we are using 100% original product page content, we are using videos, and we are really putting a lot of energy into quality content. I am just wondering if patience is the name of the game when you are dealing with sites with incredible domain authority, or if we are better off trying to find niche opportunities. Thoughts?
Local SEO | | evan890 -
Landing Page vs Call Tracking
It is important for this particular client to maintain a single phone number for brand recognition.That being said; the client also utilizes radio advertising on occasion to announce new products or special promotions. I would like to track response to radio campaigns without call-tracking numbers. I am considering setting-up a separate easy-to-remember domain (the primary domain is quite lengthy) to use as a landing page for a new service the client has launched. I have created a topically relevant page for the new service on the client's primary domain and have achieved excellent organic placement. What might be the best approach to capture response to radio advertising and track PPC conversion metrics? 301 the landing page/domain to the relevant page on the primary domain OR use the separate landing page/domain as a lead capture page with a simple form and option to click-through to the primary domain? As always, I am looking-forward to your helpful suggestions 🙂
Local SEO | | SCW0 -
If you have a product on your site that's only available in the US, is there a way to avoid it leading to a 404 error if a user in Canada accesses it?
A client has some products on their site that are only available in Canada. When a user in the US accesses the product listing, it results in a 404 error page. Are there any work-arounds for something like this? Thanks in advance!
Local SEO | | DA20130