How do you measure content on a website?
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I never thought of this question before. Maybe because i didn't focus myself on content but only on optimizing existing content from clients.
So how do you measure the content on a specific page?
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There are several ways to measure the success of the content and these can be divided into two categories - quality and quantity metrics
Quantity metrics
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visitor engagement metrics (time spent on page, bounce rate, page view per visit)
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conversion metrics (orders / conversion driven by the content)
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social metrics (facebook likes/shares, tweets and other share metrics)
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of subscribers to rss feed (if the content is a part of blog)
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of comments
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Rank of keywords driving organic traffic to the page
Quality metrics
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quality of comments
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quality of social shares
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Feedback received from users
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LDA score (although LDA is a quantity metric it fits the quality criteria because the LDA algorithm essentially is a mathematical indication of how relevant the content is to a keyword)
Best
Sameer
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