★Does syndication of a news features from high Profile site like TechCrunch have a negative SEO impact?
-
As a co-founder of a startup that is weekly featured on high page rank news sites such as TechCrunch, The Next Web, TreeHugger , Yahoo News etc.
These types of write ups are "SEO Gold" as they are high page rank sites with high relevancy to our sector and with unique good quality anchor text and copy.
However... Within hours of each post going live the content and links are syndicated either via RSS or scraped and appear as duplicate content on in some cases 100's of very low quality and low relevancy content aggregation sites.
To give you an example here are just two of the sites that are now appearing as linking domains due to this syndicated content and the links included in the article.
Examples :
Eco Market, The “Etsy For Eco,” Rebrands, Revamps, Raises & Prepares A U.S. Launch
Sarah Perez | Technology | Page 4
The above are just a couple of examples amongst 100's that result from each feature.
I would like to hear you opinion on if these links would be considered natural and you feel I should not take action or if you think these need removing by contacting the webmasters or disavowing the links?
I am sure I cant be alone in having this problem and look forward to hearing you advice and tips
-
Unfortunately, it can be murky and very situational. Optimistically, I tend to agree with @Paddy - this should be a good thing, and you're not doing anything wrong. I'd hate to see you shoot yourself in the foot by cutting these links or harming your core business.
Practically, though, I have seen situations where the duplicates started to cause problems or the scrapers or partner began to outrank the source (you, in this case). There's no easy answer, I'm afraid, other than diversification. If you can build a solid link profile beyond these links, have solid social signals, and generally appear to be a brand in and of yourself, then duplicates and other issues will have less impact. If you base everything on these links, you could start to run into trouble.
I'd be hesitant to tell you to cut valuable ties and relationships. For the most part, these links are positive. I'd just make sure that you've got eggs in other baskets.
-
My understanding is that google will " pick up" the story/text from the original place when it crawls it (bigger sites get crawled more often), so it gets the credit. In that case the only problem is when a big site copies a story from a smaller site before google has crawled it.
But your worrying that all theses back links will look spammy. Story syndication or data scrapping is so common and been happening for so long, it would have been a big problem by now, but its not (not to my knowledge). I think google can easily spot a syndicated or scrapped story from a legit source and knows not to mark the backlink it as spammy, but I don't think you would get much juice from the syndicated links (especially if they are junk site).
I know of sites were they do the same as you (get picked up by big news sites), and it all gravy baby
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do links from International SEO counterpart site carry weight?
Hi everyone! One of our clients has a competitor who has an international reach with their website. Their hreflang goes from Brazil, German, US, China, etc. We found that the Chinese site (.cn) sends over 900,000+ backlinks to the main US site (.com). The hreflang for the site has the .com US version of the site as the canonical. So my question is - does our competitor get any link equity from the 900,000 links they are getting from their Chinese (.cn) version of the site? My initial thought is that because they are marked up with hreflang and canonical tags, those 900,000+ links wouldn't' have any equity? Would love some thoughts/guidance on what others think.
Link Building | | JKhoo0 -
Does Dofollow links from forumn profiles, blog comments, business directories or article directories etc have any impact?
Hi guys, So looking at my competitors in my city a lot of the people ranking on 2nd, 3rd pages and so forth have little or no quality backlinks, instead, their links are all from business directories, forum profiles and blog comments. I saw google employees saying easy to create links hold very little value and it's easy for the algorithm to distinguish been easy to obtain backlinks and difficult ones. From what I see on my competition backlink profiles, they may not get them to the front page but they do get them to pages, two three and four. I was wondering if creating say 20-30 easy links per week and also focus on obtaining high-quality backlinks. Would they be any penalties for 20-30 easy to make links a week from Google? Cheers
Link Building | | sydneygardening0 -
What will the SECOND link from a site do for me
Say I have an opportunity to get another link from a high authority site that has already linked an important article from me (a page I REALLY want to rank well). Now a month later, they are interviewing me and asking what I'd like to link. I have plenty of good content I can offer, but I really want that page they already linked to to climb a bit in the rankings. So my question is, how is that second link best spent? Would linking to the same page give it a boost? Or does Google see it as "oh. Another link from the same domain. Yippee." Would that link do more for a different page on my site at this point?
Link Building | | cbrant7770 -
Do article submissions work for SEO?
Im wondering if article submissions with backlink work for seo? How google handle with these submissons? Thanks
Link Building | | joeko0 -
Could I be the victim of negative SEO?
While I was searching for bad links to one of my website, I realized that there were lots of backlinks from trackbacks on various blogs. Most of these trackback links are definitely spammy as they are not relevant with the blog topics and they use exact anchor text. The thing is that I am 300% sure that it has nothing to do with any SEO campaign services I've bought in the past. They link back to pages I've never optimized at all. So could I be the victim of a negative SEO campaign? What do you think?
Link Building | | sbrault740 -
Links in google+ profile
THe links people can add in the about part of a google+ profile - do they have any effect on rankings? is this worth doing for link building?
Link Building | | pauledwards0 -
Advice for brand new site
Dear All I have been an SEO for several years now, and have just laucnhed a new site www.householdsaver.co.uk its in its early stages as I expect to add a community option where people post deals and offers they have found, share them with friends etc My question is really are all the old seo practices still worth doing? Things like directory sites, blog comments, articles sites, social bookmarking etc.... (I have already built up twitter users on the account before the site went live) With Moz's trust factor is it best to go for highrank trust sites first or... I guess you could say that I am suffering from what do I do first and is it all still worth doing and what are the early pit falls to think about..? ie too many links too soon and from to high or to low trusted sites? Any comments from anyone who have put a new site live in the past couple of years would be appricated. Thanks James
Link Building | | JamesT2 -
Are press release sites useful?
Many of my clients release newsletters and other peices of content qualify as press releases. I have been wondering if people find that the press release sites such as PRleap or PRweb are useful and worthwhile? If so, which do you feel is the best? Is there any research on this? I am planning to record my results from these sites and perhaps make a Youmoz post in the future.
Link Building | | MarloSchneider6