Is publishing press releases for SEO thorugh newswire sites as effective post panda?
-
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
-
I've seen this as still effective in the B2B space, and other sectors that historically release company announcements via press releases instead of a blog. If you're trying to optimize around B2C and it's not really a news worthy press release it probably won't have much pull. Google has gotten better and better at correlating search spikes that merit news results and identifying the press releases that merit addition to their search results. I'd look at press releases and use them in these areas:
1. Regular (Q, H, monthly, what not) Announcement / Core Value Statement
2. New product release
3. Corporate comments on business recognition: awards, analyst review, etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 redirect of PR 6 domain to PR 1 site, Will it improve my site's seo?
I have a pagerank 1 website but i recently purchased one old pagerank 6 domain, if I 301 redirect this pr6 domain to my currrent pr1 site, will it will increase my site's pr and improve seo ?
Link Building | | IndiaFPS0 -
If i give a key word with a site . I want to know how many times that particular keyword repeated in that site ? Is there any tool for this ?
Any tool for finding a keyword or inbound links by crawling all links of a given website
Link Building | | inkrefuge1 -
Multiple Sites Vs. Single Site
We're a growing law firm looking into expanding into different practices of law. The question we're running into is should we create new sites for our different practice areas or add them to our current site? If we create multiple sites we have to divide our linking building efforts, but if we maintain everything under a single domain will be harder to be considered an "expert" on each section of law and get ranked well in each category? Any insight would be greatly appreciated.
Link Building | | PewLaw0 -
Purchasing local domains for SEO
Hi, I'm considering buying domains to help build our SEO traffic. But, I'm looking for some advice on whether or not this can hurt us. For example, if our site is www.brandname.com and the site is all about online education, would it beneficial for us to purchase a local domain like education.boston.com and optimize with unique content so we can point back to our own site (if "education boston" is a high volume keyword)? Thanks!
Link Building | | BenchPrepCourtney0 -
Link Building - Post Penguin
Hi, We have an eCommerce site that has recently been hit for some unnatural linking, resulting in a warning in our Google Webmaster Tools account. We weren't doing anything particularly underhand (and indeed before Penguin there wasn't a cause for concern) but nevertheless Google has picked up and penalised us. We've instantly removed the worst offending links and requested a resubmission. If this doesn't result in positive action from Google we're planning on employing the services of an Oracle member on SEOmoz who was kind enough to give us some fantastic free advice in order to go through and remove any further links that may be seen as questionable. Moving forward however I'm a little bit overwhelmed as to exactly what we should be doing in order to create a positive, natural link portfolio. I understand the emphasis is on ‘natural’ linking but we’ve been online for 8 years and I think it’s fairly safe to say that the number of links we have now is probably representative of about our ‘lot’ when it comes to 100% natural links. It would be nice to give our portfolio a nice gentle push in the right direction. I’ve checked through SEOmoz and the most up to date link building article they have appears to be http://www.seomoz.org/beginners-guide-to-seo/growing-popularity-and-links - This guide however does seem to suggest some things that are potentially frowned upon now (for example, highly optimised anchor text I understand is now a no-no). Obviously, in days gone by I could look at Open Site Explorer to try to emulate my competitors but, to be honest, most of them have what I would describe as a fairly poor link profile and if I'm going to invest real time in to this I want to make sure I'm heading off in the right direction. Does anybody on here know of a really high quality post penguin link building guide, either on SEOmoz or elsewhere that I can use as some bedtime reading? Our website is eCommerce in nature so an article tailored towards online selling would be ideal. Thanks for reading! Chris
Link Building | | ChrisHolgate0 -
Shopping comparison sites for ecommerce Seo
Does anyone use shopping comparison sites to drive traffic to an ecommerce site? If so does that improve your organic ranking or result in the first page being dominated by comparison sites?
Link Building | | DavidLenehan0 -
Where/should I post my press release/articles on my own website?
I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?
Link Building | | echo10 -
I don't know if i should post my articles to other forums or sharing sites to create back links?
All the articles on my blog are written on my own. I write about 5 ones per month. I don't know if i should post my articles to other forums or sharing sites to create back links? I have heard that it may cause adverse effect because my blog will be crawled more slowly than those forums, so Google will consider the articles on my blog (as) copies. Is that right?
Link Building | | tranduchieu0