Content Optimization - Multiple Keywords or One?
-
I have three web pages I'm trying to increase traffic to (and thus conversions). I've carefully researched and selected 15 keywords. There's about 3-5 keyword groupings that are similar enough so I can optimize each page with all of them (for example - autobody, dent repair, scratch repair). I see a couple ways to approach optimizing the pages:
- select one main keyword to put in the header and support it with the other 2-4 keywords in the content body
- select 3-5 keywords and evenly optimize the page for each (several headers and sections about each)
- pick one keyword per page
I'm constrained to three web pages since it's a clients website. Otherwise I'm guessing the best method would be to create content for each keyword in something like a blog.
I basically see the pros and cons as this: including multiple closely related keywords on a page will bring more traffic and thus overal conversions; however it will take longer to rank for those keywords. Focusing the content on one keyword will increase conversion rate and take a shorter time to rank that page since it's more focused, but less overall traffic and conversions.
With the page number constraint and increasing conversions being the goal of optimization, what are your thoughts on the pros and cons of each choice?
-
Personally, I am a fan of your #1 option. The second option, to me, seems like it could send very mixed messages about what is most important on a page. The third option, in my opinion, is too limiting and could be very prone to coming off as spammy. I'm a big fan of synonyms and weaving keywords together in natural ways that support the context and content of a page. If you throw all your efforts behind a single keywords, all I can imagine is a very boring page. However, this really all depends on the keyword itself and the content that might be right for it.
For example, for a very specific medical condition, let's use "Meniere's Disease" as an example, this might be a time when you optimize a page for that keyword and nothing else because it something extremely specific, with a very specific name given to it by the medical community. However, if your term was "gas mileage," I would expect to see content that didn't just use "gas mileage" but also used terms like "fuel economy" "fuel efficiency" - Some keywords are just naturally more prone to having synonyms, and some aren't, so I wouldn't even set a hard and fast rule about it.
Given your space limitations in addition to everything else, I would go with option 1. Hope that helps!
-
what I would do if I were you if you really want to have this rank well. Is one of 2 things and remember I said this is what I would do because I'm not a very good writer.
A I would use one of the best tools in the world scribe by copy blogger http://scribecontent.com this will do exactly what you're asking and it works via word press, Microsoft Word Mac and PC and web interface so any type of website.
The other thing I would do is look at some content creation companies. Primarily ones that understand my niche.
However I guarantee you if you want the best tool in my opinion for this use scribe and check out this video even though it's focused on using Microsoft Word it does explain it's identical across all platforms including web so you can use it on anything check it out.
http://scribecontent.com/quick-start-guide-to-scribe-microsoft-word/
Hope this is been of help,
Thomas
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta keywords
should every site have meta keywords or is this not used anymore? I don't use yoast and prefer rank math but there is nowhere to insert it. when I look at moz bar it shows meta keywords as a field so maybe it is important...
On-Page Optimization | | Mosaj0 -
Page title contents
In my page title, I have my product name. Is it beneficial to also include another keyword like: Buy wedding dress online Australia: e..g. (page title) amelie wedding dress | buy wedding dress online Australia. Or is it better just using: Amelie wedding dress
On-Page Optimization | | CostumeD0 -
Duplicate content with mine other websites
Hi,
On-Page Optimization | | JohnHuynh
I have a primary website www.vietnamvisacorp.com and beside that I also have some secondary websites with have same contents with primary website. This lead to duplicate content errors. What the best solution for this issue? Please help! p/s: I am a webmaster of all websites duplicate content Thank you!0 -
Duplicate Content
Hi I am new to SEO and at the moment looking at warnings from the crawl diagnostics report. When I have looked at the content from the urls given I cant see anything obvious that relates to duplicate content. Whats the best way to find out the problem please?
On-Page Optimization | | Pauline080 -
Duplicate content - Opencart
In my last report I have a lot of duplicate content. Duplicate pages are: http://mysite.com/product/search&filter_tag=Сваров�% http://mysite.com/product/search&filter_tag=бижу http://mysite.com/product/search&filter_tag=бижузо�%8 And a lot of more, starting with -- http://mysite.com/product/search&filter_tag= Any ideas? Maybe I should do something in robots.txt, but please tell me the exact code. Best Regards, Emil
On-Page Optimization | | famozni0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
One of my Campaigns have a problems!
Last week my Campaign "De Prevención" crawled many pages, and sudenly, only crawled one???? Canyou help me.
On-Page Optimization | | ClaritaMurcia0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0