Does a URL forward slash break up an exact match phrase?
-
I've seen some organisations implementing keyword phrases per URL with forward slashes in-between the keywords. Would this still work for broad AND exact match keywords when the search engine references the URL?
Here's an example with the keyword being "scuola di lingue tedesco".
http://www.esl.ch/it/adulti/scuola-di-lingue/tedesco/index.htm
Thanks in advance.
-
Thanks Matthew.
-
Google would probably look at that as an 'exact match' but bare in mind that this isn't really the be-all and end-all of your SEO. Google is weakening the value given to matches like this so I wouldn't worry too much. Focus on your links
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url too long
Hi we have a wordpress website for Office Furniture Our domain name does not have office furniture in it. So we went from having domain.com/shop/category/second-sub-cat to domain.com/office-furniture/category/second-category However we now have 509 products flagged with too long urls I am wondering whether we should change back : For example domain.com/office-furniture/office-corner-desks/beech-corner-desks Should I go back to domain.com/shop/office-corner-desks/beech-corner-desks Or am I going to confuse matters even more? I should say this only affects categories as the products themselves are /shop/product I am just concerned that changing the re-direct in place originally will just make matters worse and confuse things - would I get more value changing back? Or should I stick with it and just try to shorten urls individually by product titles etc
On-Page Optimization | | KellyDSD860 -
Value of URL Changes
Hi Guys, I have a question. Each product listed on my webstie has product number like /product.php?id=3624. After I spent many hours with MOZ, I figured out that this approach is wrong and I should use the product name as URL to achieve better SEO performance. Now I am planing to change the URL generating algoritm but should I do it for existing products. Some of them have already been linked to external websites. I am thinking to create mirror URLs but this may cause rather damage on my website. Do you know what is the right answer? Best, Tony
On-Page Optimization | | Threeding.com0 -
Impact of multiple links on the same page to the same url (different anchor text) ?
Hi, On our category pages, for every product we have several links pointing to the product : on the image, on the product name, on the short description, on "read more", and a javascript onclick on the entire div. Could this have a negative impact for link juice distribution, or is it counted as only 1 link with the first anchor text found on the page ? Thanks,
On-Page Optimization | | Strelok0 -
Changing URL Structure From Flat to Pyramid Theme
Hello Mozzers, I have an on-page SEO question regarding URL structure. A few months back we hired a full-time SEO person who is working on-page right now and she really wants us to completely re-due our URL restructure from a flat to pyramid style (example below). Current URL structure / page title is: Dog training Collars - K9electronics.com
On-Page Optimization | | k9byron
http://www.k9electronics.com/dog-training-collars/ Small Dog training Collars - K9electronics.com
http://www.k9electronics.com/small-dog-training-collars/ Einstein ET-300TS Mini Dog Training Collar - K9electronics.com
http://www.k9electronics.com/einstein-et-300ts-mini-remote-dog-trainer.html Suggested URL structure / page title change: Quality Dog Training Collars - Lowest Price Guarantee - K9electronics
http://www.k9electronics.com/dog-training-collars/ Dog Training Collars - Small Dog - K9electronics.com
http://www.k9electronics.com/dog-training-collars/small-dog/ Einstein ET-300TS Mini - Dog Training Collars - K9electronics.com
http://www.k9electronics.com/dog-training-collars/small-dog/einstein-et-300ts-mini I guess you could say we are the poster-boys for Google penalties and have received just about every penalty in the book. Panda, penguin algo penalties and a partial manual action for unnatural links. Several months ago we removed 1000's of in-bound links and had our manual action lifted a few months back and are now hovering around the top / mid 2nd page for all our big terms ...we used to be top 3 for everything. As we were removing bad links, we also completely redesigned the site and removed lots of categories and products and 95% of all our old, low quality content and replaced it with new, high quality content. The site was really slooooow, so we optimized it and moved it to a big dedicated server and tripled page load time. Added rich snippets, Google authorship, increased our FB and other social presences and much more ... I had also considered this URL structure change during the redesign because I had heard and read that it was good to do, but it required redirecting practically all our URL's which I know can hurt the site even more so then it already has been ... Our SEO says that as it sits now, our pages are competing with each other and really seems to think this is going to improve our rankings a lot ...after several weeks. My question is, at this stage in the game, is it really going to help a lot and give us more benefit compared to the 301 redirect link juice loss? Any comments and/or suggestions are very much appreciated!1 -
Adding keywords to URL's
I understand the importance of having the keyword in the URL (at least now I do). When I created my site (www.enchantingquotes.com), I was completely ignorant about SEO. So....question is...how do I go about adding keywords to already done pages? Do I create a new section and then redirect - or do I have to basically recreate pages? Thx much 🙂
On-Page Optimization | | enchantedgirlz0 -
New Url Structure
Hey Guys We are working on a new site and in order to implement some of the new functions we need to restructure our url's , Will redirect everything correctly but I was looking for advice on the structure we need the word product / category subfolder for speed but would there be any benefit making them shorter ? what would you guys advise ? Category Current http://www.freestylextreme.com/uk/Home/Brands/DC-Shoe-Co-/default.aspx **New ** freestylextreme.com/uk/category/dc-shoe-co Product Current http://www.freestylextreme.com/uk/Home/Brands/DC-Shoe-Co-/Mens-DC-Shoe-Co-T-shirts/DC-Black-Unwind-T-Shirt---.aspx New freestylextreme.com/uk/product/dc-black-unwind-t-shirt
On-Page Optimization | | elbeno0 -
Optimally, how many times should the key word or phrase you are targeting for a particular page be mentioned or appear on that page?
Our marketing team is debating how many times the key phrase on each of our web store's product pages should include the word/phrase we are trying to be competitive with. Can you advise?
On-Page Optimization | | Glynlyon0 -
Disadvantages & Advantages for this e-commerce URL Structure
Hi all, Just a simple question. What's the disadvantages/advantages to using this URL structure for an ecommerce site: **Category structure: **/category **Subcategory structure: **/subcategory **Product structure: **/product Compared to the standard: /category/subcategory/product Thanks, Nick
On-Page Optimization | | NickPateman810