International SEO - Setting up reporting
-
What would you consider to be a best practice for setting up international keyword tracking? Both in MOZ and in Google Analytics?
- Would you set them up by language? IE Spanish, French, German... Or by country? Mexico, Spain, US Spanish, French Canadian, French... ect...
*Our website is set up with our countries in subdomains.
We currently are in about 10 different countries and plan on expanding globally. Any advice helps! Much thanks!
-
We did it by country for a international shop with more than 10 different languages. Seems as the easiest solution for me as well. Worked fine for us.
-
Personally, I would replicate your website structure, so in this case, go with by Country. I imagine you'll always get a cross-over which ever option you choose, but for simplicity now & in the future, this sounds like the easiest option!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
International targeting search console, why did my rankings dropped?
hi reader, i changed the settings in console to USA, since then my rankings have dropped. my current data center or host is is Asia singapore, i am changing that USA this month question is, am i too late? or tageting should be done after changing ip address
International SEO | | maria-cooper90 -
Any Idea for International SEO in this complex situation?
Hi,
International SEO | | teconsite
a client of mine has a site with a domain name brand.es. They are a furniture manufacturer. They has a well known brand in its sector.
brand.com is registered by a US company. (Completly different activity) This client registered its domain name 10 years ago, and its audience was in Spain.
As it is a .es ccTLD it is directly geotargeted to Spain. 5 years ago, they began to export to other countries, and today they have distributors in a lot of countries like Italy, France, England, Portugal, Germany, and many more... As they are manufacturers and they sell their products to multiple locations worldwide, the language aproach seems to be the more efficient way to reach they users. The problem is that they are using a ccTLD domain brand.es, beacuse the .com domain was registered.
Actually the international organic traffic is very poor, mostly related to queries with the brand name. My question:
Is it possible to do international seo with a geotargeted domain .es?
Should they register a .com that doesn't match exactly their brand name? (it is a little difficult, beacause brandfurniture.com would be good for England, but not for Spain or France. )
Or should they focus their strategy with some ccTLDs for 3 or 4 of the main countries? (Not sure this would be an alternative... too much cost) I know, that in this situation there is no perfect solution, but I would appreciate your opinions.
Any Ideas ?????? Thank you!!0 -
Is this hurting our SEO: company1.uk.com, company1.ru.com, company1.de.com, etc...?
Hello I work for a company which is using this kind of subdomains, that look like domains such as company1.uk.com, company1.ru.com, company1.de.com, but they are obviously not. We also own company1.com where the main site in English lies. We are one of the leader portals in one financial sector, and I am wondering if our SEO can be hurted by these fake "domains". I understand that we get some effect from the other domains hosted under this domain, and they are probably not as high quality as ours and they are probably unrelated. **- Would you recommend us to stop using these and use subdomains? So change: "company1.de.com" and use "de.company1.com" instead? Should we expect an increase in traffic after this change?** Any help will be appreciated.
International SEO | | forex-websites0 -
Best way to enter Canada, SEO-wise?
We are thinking of splitting our e-Commerce site into a Canadian site w/ localized content, a potential French version and for additional relevance w/ localized currency. What would be the best way to go about this if we were wanting to gain traction as soon as possible on the organic side? Split the domain into domain.com and domain.com/ca/ (subfolders) Split the domain into ca.domain.com and domain.com Or split the domain into domain.com & wirelessemporium.ca Also, what are some key best practices we need to keep in mind to avoid duplicate content issues, etc?
International SEO | | eugeneku0 -
Global SEO - How quickly/aggressively should one expand into multiple countries?
SITUATION: Our client is a global company lacking the global presence, so naturally the idea is performing international/global SEO in each country. For benchmarking purposes, our plan is to focus on a select number of keywords (ie 8-15) for each country and begin link building within each respective country. All SEO effort (ie. link building) will be for sub-folders (ie. www.client.com/subfolder/) on the same top level domain. Note, each country may have multiple languages, so each language will be broken out as it's own unique SEO campaign with it's very own strategy and link building efforts. For example: Mexico has 2 languages (English & Spanish) and will be considered 2 separate campaigns. PROBLEM: The client wants to be extremely aggressive and perform SEO on 3 new countries every month. This amounts to 36 new countries/SEO campaigns per year. Assuming each country has 2 languages each, we are looking at 6 SEO campaigns per month, or 72 per year. Our concern is that since all SEO effort will be performed on the same top level domain, we may be growing too fast and the search engines may consider the addition of these new pages and links to be too 'spammy'. We'd love to hear some feedback or personal experience on what might be considered a "safe" or "healthy" expansion into different countries. Thanks!
International SEO | | ByteLaunch0 -
Keyword selection for international company
Hi everyone, I am working on a new project for a telecommunications company with its target audience in various countries around Europe and USA. They only have 1 website in English and don’t have content specific to different countries. Ineed to choose keywords for this project but I am finding it quite challenging as usually my keywords are localised. In this case I cannot restrict keywords to any particular country. At the same time I know that it would be extremely tough to rank for generic keywords. What do you suggest?
International SEO | | ICON_Malta0 -
Best Practice for International Website with Two Versions
I have a client in the medical industry, and the company's product has been approved in various countries in Europe yet is awaiting approval in the US. That means we can share certain information in some countries that we cannot share in the US. Therefore, we plan to use an initial landing page that will ask what country the user is in (using a drop-down list to choose from if not located in the US) and then push him or her to the appropriate version of the site. Here is my question: What is the best way to ensure search engines can crawl the site beyond this landing page? Thanks for your time.
International SEO | | mollykathariner_ms0 -
SEO Audit "Hybrid Site"
Hi everyone! I'm trying to analyze a website which is regional in scope. The way the site for every market has been build out is like this : http://subdomain.rootdomain.com/market | http://asiapacific.thisismybrandname.com/ph OR http://subdomain.rootdomain.com/language | http://asiapacific.thisismybrandname.com/en Since this is the first time I'm trying to work on these kinds of sites, I would want to ask for any guidance / tips on how to do about SEO site and technical audit. FYI, the owner of the sites is not giving me access / data to their webmaster account nor their analytics tracking tool. Thanks everyone! Steve
International SEO | | sjcbayona-412180