No progress in 3 months!!
-
Hi All
I have been using Moz for about 3 months now and love the tools and support. I have been working really hard on seo improvements, fixing lots of coding errors and adding content to my site. My last 3 keyword reports have been very disappointing. I have lost rankings in many of my keywords and some have been ranked very well for years. (talking google) I see only 2 factors that have changed. 1. My 'improvements' and 2. the google update. As everyone knows seo is very time consuming and I am so disappointed with my site going backwards after such a dedicated focus. An example would be the keyword 'christmas return address labels'. I am not even ranked in the top 100 and the last report put me down 50!Here is a link to my category page for funny christmas cards for another example:
http://www.stonehousecollection.com/cards/funny-christmas-cards.html
BTW I sell greeting cards and I am so frustrated that Zazzle seems to dominate every keyword and google shopping result. It seems they are gaming the system.
P.S. If you are an seo professional I would be interested in your services as well.
Thank you
-
Great answers. Thank you for taking the time.
-
Adam has some great advice! I would like to reiterate Adam's comment about diversifying your online marketing efforts. Think past SEO. With Google's affinity for smashing ads all over the top of the SERPs driving organic further and further down the page, online marketers need to think about alternatives. Organic traffic is nice (FREE!) but sometimes you have to spend some green to make some money!
A couple additional recommendation:
- I think that a cute social campaign would be a terrific way to increase traffic to your site and build engagement. You have a fun product, leverage it! If you can think of a way to get people to engage with your brand you'll see increased revenue. I love Youtube for this. Here is an example of an unsexy brand crushed it.
<a>http://worldsbestcasestudies.com/dela-say-something-wonderful/</a> - Try and watch this without crying! I dare you!
Follow it up with promoted posts,
<a>http://www.salesforcemarketingcloud.com/blog/2013/04/social-media-advertising-guide/</a>
- PPC campaign focusing on the Long-tail. You aren't going to beat Zazzle, but maybe you can be more strategic with your keywords.
<a>http://www.wordstream.com/ppc-advertising</a>
Good luck!
P.S. Remember that Moz is no longer SEOmoz for a reason. There is a ton of content here on alternative online marketing outlets. Spend some time in the blogs section and research. Go out there and kick some ass!
-
Hey Mker,
Here are a few things to consider:
-
You are in a sector that is hit pretty hard with an authority domain (Zazzle), you have to remember that the closer to the authority source a link is the more value it holds. Perhaps even opening up a Zazzle shop with an external link, or trying to get some craft blogs to write about your service could be some very valuable routes.
-
Integrate the product schema (http://schema.org/Product) not only will it help your SEO rankings but it's sure to boost your CTR and conversion rates simply because of the additional visual stimuli
-
Do some detailed keyword analysis, perhaps they keywords you are fighting for simply aren't the right fit for you. Try finding a number of easier ones that have smaller traffic but by grabbing a few of them you could equal the traffic of a more challenging word
-
Consider further segmenting your products so that you can have pages that target specific keywords - just like too many cooks spoil the stew, too many keywords spoil the SEO. If it makes sense to split your products and optimize your pages give it a whirl
-
SEO isn't the only strategy, consider inbound marketing some PPC ads or a Facebook fan page running a promotion make work wonders at the holiday season. Believe it or not even if you were ranking first organically some users would still only ever click the ads, and users that are ad shoppers are far higher when it comes to converting.
-
Off-site is going to be key in such a competitive industry, but far to many people make the mistake of trying to go for big high-quality links and as many as they can muster. Remember Google sees everything and hates SEO their main goal is to find sites that naturally and organically gain authority across the internet. When considering such things you may want to look at what seems reasonable for your industry. Appearing on popular mum blogs, craft blogs and holiday blogs or forums would be your best bet. If suddenly you had a ton of wikipedia links it would likely seem a little sketchy!
-
Watch out for any SEO now a days who doesn't talk about inbound marketing and buyer personas. SEO as a tactic is a dying breed, SEO is now a part of a much larger strategy - and the key reason why SEOmoz is now Moz. People who talk to they are blue in the face about building you links and optimizing your on page are likely to hurt you in the long run. Take the time to invest in someone who is going to give you a holistic and complete approach to inbound marketing. When the user is happy, Google is happy and ranks are high!
-
Last but not least use a tool like ahrefs and scan for sketchy links, maybe despite all your hard work something is dragging you down. Try and contact those webmasters of any spammy links you may have to get them removed, and if worst comes to worst try the Google disavow tool
Oh and PS don't forget a site map, eCommerce and a beautiful sitemap with product schema markup is sure to be a great hit!
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practices For Angular Single Page Applications & Progressive Web Apps
Hi Moz Community, Is there a proper way to do SPA (client side rendered) and PWA without having a negative impact on SEO? Our dev team is currently trying to covert most of our pages to Angular single page application client side rendered. I told them we should use a prerendering service for users that have JS disabled or use server side rendering instead since this would ensure that most web crawlers would be able to render and index all the content on our pages even with all the heavy JS use. Is there an even better way to do this or some best practices? In terms of the PWA that they want to add along with changing the pages to SPA, I told them this is pretty much separate from SPA's because they are not dependent. Adding a manifest and service worker to our site would just be an enhancement. Also, if we do complete PWA with JS for populating content/data within the shell, meaning not just the header and footer, making the body a template with dynamic JS as well would that effect our SEO in any way, any best practices here as well? Thanks!
Technical SEO | | znotes0 -
Ranking is dancing for 2 months
Hi, We have recently, https on website, all set perfectly. We also moved to php7 from 6. These two changes shouldn't harm our ranking, for keyword Virginia Beach, we used to show at first 5 position in Google.com. But for past 2 months ranking is dancing. This is insane. we have seen us on position #5 several times over the past few weeks, then it just disappears. website vabeach.com Your help will be appreciated.
Technical SEO | | irrfans40 -
Why are pages still showing in SERPs, despite being NOINDEXed for months?
We have thousands of pages we're trying to have de-indexed in Google for months now. They've all got . But they simply will not go away in the SERPs. Here is just one example.... http://bitly.com/VutCFiIf you search this URL in Google, you will see that it is indexed, yet it's had for many months. This is just one example for thousands of pages, that will not get de-indexed. Am I missing something here? Does it have to do with using content="none" instead of content="noindex, follow"? Any help is very much appreciated.
Technical SEO | | MadeLoud0 -
Client has 3 websites, for various locations & duplicate content is a big issue...Is my solution the best?
Hi guys, I have a client who has 3 websites all for different locations in the same state in Australia. Obviously this is not the best practice but in the meeting he said that each area is quite particular about where they do business. What he means is that people from one area want to do business with a website from that particular area. He has 3 domains and we have duplicate content issues. We are solving these at the moment with the canonical tag however they are redesigning the site soon. My suggestion is that we have 1 domain and sub domains for the other 2 areas. This way the people from that area will see the company is from their area. Also this way we have 1 domain to optimise and build domain authority for. Has anyone else come across this and is my solution the best for this? Thanks! Jon
Technical SEO | | Jon_bangonline0 -
Give your top 3 of best optimized websites
Hey gents & ladies, Give your top 3 of websites that in your eyes are optimized in a good way? Tell me why you think the website is that good and notice the keywords.
Technical SEO | | PlusPort0 -
No results in new campaign for 3 weeks
Hi. I have 3 campaigns in SEOmoz. 2 are working ok but one I've set up like 3 weeks ago and still have no details about it , everywhere is '0' and no results at all. Google Analytics shows links etc but in SEOmoz nothing is moving above 0. Domain is quite new, like 2 months but I should get some rsults , isn't it ? Strange In Google I was on position 16 for my keywords and now I am 89 ! Anyone know what coule be reason for no stats in SEOmoz ? Thanks
Technical SEO | | sever3d0 -
SEO with duplicate content for 3 geographies
The client would like us to do seo for these 3 sites http://www.cablecalc.com/ http://www.solutionselectrical.com.au http://www.calculatecablesizes.co.uk/ The sites have to targetted in US, Australia, and UK resoectively .All the above sites have identical content. Will Google penalise the sites ? Shall we change the content completly ? How do we approach this issue ?
Technical SEO | | seoug_20050 -
Level 1 Child Redirect to Level 3 (SEO)
Hi Guys, I'd like to get an SEO point of view on Redirecting Level 1 Pages (ie: main pages) to Level 3. I'm not a web-developer but lately I'm noticing a lot of main nav bar tabs redirected to child pages. When I go to click on what I assume is my main Motorcycle Level One Page the url looks something like this. example.com/motorcycles/bandit/cb600-hornet Essentially there is no content in the first 2 levels, how will this affect my SEO efforts? Also, is there any point adding in title and description tags for these 2 levels seems as there is no content? SEO advise would be appreciated, thank you.
Technical SEO | | GlenBOB0