Open Site Explorer: Facebook Shares, Likes, etc.
-
I don't fully understand what this means in the report for our site: http://screencast.com/t/aG5jbkYWLA here is our site: www.discountqueens.com & we have thousands of fans & facebook likes and all the time on all our posts. For example yesterday we had 73 likes on this post alone: http://www.discountqueens.com/amazon-ultimate-shrinky-dinks-jewelry-designer-1495/
So here's my questions:
-
Is there an error in the reporting?
-
Are we using a social sharing method that isn't giving us valid credit for these links?
-
What should I consider doing differently & why isn't our likes, shares, tweets & Google+ being calculated into our score?
-
-
Yea, what I'm thinking I'll do is now that I've got the base of fans just focus more attention on getting them to now 'Like' the URL. Shouldn't be too difficult & will help to increase our 'SEO' worthy likes. Up until now, I just never new there was a difference, so thanks for the insight, huge help!
-
It would be a good experiment, but are you willing to lose Fan page likes (regular readers) against URL likes (one timers).
I just made a search to see if there was any info on a test but couldn't find anything (no one tested that yet, apparently) but practically the same answer to your question: http://ux.stackexchange.com/questions/16810/best-practices-for-facebook-website-like-vs-page-like
-
Excellent, thank you for the insight! Yes, I would agree being able to reach our 73 fans is more valuable to use, especially with our niche, than to have them one time liker's on our URL. It would be an interesting comparison though with our search rankings on how much of a bump it would give us with organic traffic if there 73 were counting towards our URL.
-
Exactly, those 73k likes are liking your facebook page, not your site (URL). Test using your facebook page in OSE, how many facebook likes does it show? I am guessing about 73k
It has nothing to do with "where" the like took place, visiting your site, the user can click the LIKE button within your facebook page plugin and they are liking your facebook page, not your Website.
No one knows how or even IF social interactions help rankings, we are all guessing they do, but no one is certainly sure or knows how much they help. That said, a like to your URL is more valuable SEOwise, however, people liking your URL just liked your URL, while if they like your facebook page, you can have constant contact to those users.
You decide whether to have the like button or the like box, both, or a like button with your facebook page as the href. I would actually go with the like box or the like button using my facebook page, that way I can earn users that I can actually reach later.
-
Interesting, so with our 73k fans: http://screencast.com/t/Qzxh99VZeX are you saying they are not being reported in OSE because the 'like' didn't happen directly on our home page - rather within Facebook or somewhere else?
I'm guessing this is intentional within the report? If that is the case, are you saying that if our 73k fans were showing up in the OSE report, would it make a dramatic difference not only in the report but with our search rankings & competitiveness? Which I would conclude means that a like from a page is valued more, than a like from within Facebook?
Sorry for the ramble...just trying to understands what's going on here & why it would be intentional? Do you have any articles you can refer to that might help to better understand why?
Thanks!
-
OSE doesn't report the "likes", "tweets" or "+1s" that you may get on your pages or accounts. If you make a post on Facebook or have a page with millions of likes, it doesn't matter at all for the OSE report.
What matters is actually the amount of likes your URL received, the same applies for g+ and twitter. To increase that, you should place the Like, Tweet and G+ button on your homepage, or change the "href" of whatever buttons your have in your site.
This like button:
will return 19 likes (which are the likes that URL received). Almost the same amount OSE reports
This one:
will return 73 (same happens here: http://www.opensiteexplorer.org/links?site=http%3A%2F%2Fwww.discountqueens.com%2Famazon-ultimate-shrinky-dinks-jewelry-designer-1495%2F).
Hope that helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Where is the crawl test tool located in this new site?
Hi there, Where is the crawl test tool located in this new moz site? Formerly it was, http://pro.seomoz.org/tools/crawl-test Hope you can help. Thanks:)
Moz Pro | | steveovens1 -
Working with Open Site Explorer
Hi everyone, I'm new to keyword analysis, and am in the process of consuming a lot of SEOmoz articles and resources on the subject. I wanted to see if I'm correct in my analysis of two compared sites, and hope you can shed some light on the matter. I've been to the Google Keyword Tool and looked for my informational keywords for the project I'm working on, since the user intent is all about information. A not-so-great keyword phrase I've found with 12,100 local monthly searches is: "programa de inglês" (english programme) I'm just using this as a quick example. I have performed a Google search query for the above phrase from google.com.br (Brazil), and I'm comparing the #2 and #4 results from the 1st page of the SERPs which are: #2) www.programa-ingles.net and #4) http://www.baixaki.com.br/categorias/educacao-e-diversao.htm. What's confusing me is that in Open Site Explorer, the #4 result gets a much higher page authority compared to the #2 result, and beats #2 on every category except for internal–external link ratio and all the social categories. Here's an image attached of the comparison. Is it the fact that the external links of #2 account for 100% of the links pointing to it, or that the #2 position beats (rather pitifully) #5 on social sharing, or is it something that I've not stumbled across yet? Thanks in advance for helping out a n00b. 6HU6hBi.png
Moz Pro | | featherseo0 -
Site Not On Google, SEOmoz shows as 43
The site I'm helping with was at one time a page 1, even #1 on page 1. Lots of changes, problems when someone else did something and dropped to page 4 for keyword. After some recent tweaking I did, it no longer shows on rankings. No penalty on Google Webmaster, in Webmaster tools it shows the sitemap processed with no errors. SEOmoz still shows it at #43 in Rankings. Why does SEOmoz see it, but I don't? Site is www.plussizeplum.com (sorry, plus size women's lingerie) and keywords are "plus size lingerie".
Moz Pro | | dlcohen0 -
Shares and tweets
I've shared to FB and tweeted my blog many times but the Link Research & Analysis With: Open Site Explorer hasnt picked them up, does this mean Google isnt picking them up either? What am I doing wrong?
Moz Pro | | Ranj0 -
I'm seeing duplicate links listed in open site explorer. Can anyone explain why this might be happening?
For each link listed in Open Site Explorer, I am seeing two identical entries. You can see why this might be a problem for both workflow and data accuracy. Any ideas why this might be happening? Is there a setting or filter that I'm missing?
Moz Pro | | StephenEggett0 -
Competitive .edu Research via Open Site Explorer
I was using open site explorer and trying to figure out how my competitors are getting so many .edu links. Now I won't mention any names here but I am trying to figure out why almost all their links point to downloads of documents. Here are a few of the examples of sites I keep finding... www.cs.uoregon.edu/research/paracomp/tau/monitor/sheehan_examples/tim_context_xmpl?wiki=TailleMaximaleDesFichiersSurUnePartition/orphan www.atmos.albany.edu/facstaff/mathias/video/090926_wima_klimawandel.ivr?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=American Journal Clinical Nutrition&rft.atitle=Problems with red meat in the WCRF2&rft.volume=89&rft.spage=1274&rft.epage=9&rft.date=2009&rft.aulast=Truswell&rft.aufirst=AS&rfr_id=info%3Asid%2Fwiley.com%3AOnlineLibrary faculty.unlv.edu/jensen/CEE_468/GISTutorialWorkbook/tutorial11/LandUsePgh.lpk?arrow=nws&read=24922 <colgroup><col width="3111"></colgroup>
Moz Pro | | MichealGooden0 -
It won't let me print the secon or third pages of site errors.
When I place the site errors page in pdf format it won't let me print the second or any of the other webpages containing content about my site. Does any one know why?
Moz Pro | | ibex0 -
Domain Authority: Sites with lower numbers get higher ranking.
We had a question about your online tools for http://pro.seomoz.org/campaigns/30642 The Domain Authority for http://pucherinsurance.com/ is 67: Higher than most of our competitors such as <cite><cite>bluecross.ca which has a rank of 54. </cite> </cite> We show up lower in the actual search results. An example phrase would be Visitors to Canada health Insurance. We get an A grade for onsite reports and we are working on the duplicate content and titles. We appear to be doing everything right but still rank lower than expected. Any thoughts?
Moz Pro | | northerncs0