Can image links help improve my backlinking profile?
-
I recently spent some time looking at the backlink profile of a leading UK food & clothing retailer and noticed that a high number of their backlinks for very competitive search phrase's consisted entirely of image backlinks. 50% of the links contained no alt text and other 50% contained a mix of just the targeted keyword or a phase containig one mention of the targeted keyword.
Has anyone had any experiance of this type of marketing producing any positive effect on SEO or search engine rankings?
-
Hi Jonathan,
Image links are just a regular signal just like normal links. For example it happens quite a lot that you link to a company somewhere on the web by using the company logo. I would say this is just a brand signal as other links are as well. That's why I would definitely recommend also trying to get 'image links'.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Malicious backlinks
Hello to everyone! We have identified some weird links that are pointing to our site and we are not sure if they are considered malicious backlinks and we should disavow them. Most of them are directories of websites, the most common one is called "Top million domains by alexa" (you can see an example here: www.besafe.in/domain-list-237). Have you ever seen these kind of links before? Are they causing harm to our site? Thank you so much!
White Hat / Black Hat SEO | | xaviplabor0 -
SSL Importance For Backlinks
I am trying to build some good quality backlinks, how important is SSL for the site that we post guest blogs on? I realize that if a site does not have SSL currently, their DA will likely not go up very fast because of Google's new algorithms, but currently, I am looking at a couple sites with a DA of 40 and 41. By the way, my site has SSL (is https). Thanks!
White Hat / Black Hat SEO | | CSBarns0 -
Help with ranking
Hi Board users! I have a site that I don't understand why its not ranking. Its called JohnnyJet.com It has great domain authority and plenty of links. Looking at google webmaster tools I don't think there is a penalty. I have not done black hat stuff, so I am puzzled. I have a subdomain that stores some of my old content (some of it is duplicate) http://vintage.johnnyjet.com/home.asp The site has been around for ever, and I need help with a site audit to see what it is that I am missing. I know my long tail should rank much better. 2 questions: 1. Can you guys (board members) send me any insights if you take a peek 2. Can you tell me where to go to get an in-depth audit on my site -- I need a deep dive to get to the bottom of this 🙂 Thanks all!!
White Hat / Black Hat SEO | | coolhand19800 -
SERPs Help
Hey Mozzers, Please can someone advise? I manage the on-line content for an estate of Gyms in the UK. We had an existing gym location in Birmingham - www.nuffieldhealth.com/gyms/birmingham and 5 months ago we opened a new location in Birmingham - www.nuffieldhealth.com/gyms/birmingham-central. The 2 pages have different in-page content, different H1's, different title tags, different citations in page both have a few back links from different root domains, however the 2nd page (birmingham-central) does not rank in the top 50 results even though our domain is strong that the vast majority of results? Our original page (/gyms/birmingham) also slipped from page 1 in SERPs to the bottom of page 2 when the second Birmingham gym page was deployed?? I am guessing Google does not know which page to serve in SERPs, bud i am at a lose as to how to fix this issue. Can anyone please advise?? Regards Ben
White Hat / Black Hat SEO | | Bendall0 -
Hidden links in badges using javascript?
I have been looking at a strategy used by a division of Tripadvisor called Flipkey. They specialize in vacation home rentals and have been zooming up in the rankings over the past few months. One of the main off-page tactics that they have been using is providing a badge to property managers to display on their site which links back. The issue I have is that it seem to me that they are hiding a link which has keyword specific anchor text by using javascript. The site I'm looking at offers vacation rentals in Tamarindo (Costa Rica). http://www.mariasabatorentals.com/ Scroll down and you'll see a Reviews badge which shows reviews and a link back to the managers profile on Flipkey. **However, **when you look at the source code for the badge, this is what I see: Find Tamarindo Vacation Rentals on FlipKey Notice that there is a link for "tamarindo vacation rentals" in the code which only appears when JS is turned off in the browser. I am relatively new to SEO so to me this looks like a black hat tactic. But because this is Tripadvisor, I have to think that that I am wrong. Is this tactic allowed by Google since the anchor text is highly relevant to the content? And can they justify this on the basis that they are servicing users with JS turned off? I would love to hear from folks in the Moz community on this. Certainly I don't want to implement a similar strategy only to find out later that Google will view it as cloaking. Sure seems to be driving results for Flipkey! Thanks all. For the record, the Moz community is awesome. (Can't wait to start contributing once I actually know what I'm doing!)
White Hat / Black Hat SEO | | mario330 -
Hello i have been hit for external links
Hello my web has been hit for external links maybe because of the work of SEO consultants y had before. The web name is http://www.propdental.com Some seo consultants will try to use the disalow tools on webmaster tools other recomends to do another web with the content wich is very rich and start over again with a new domain I would like to know what is your opinion thank you very much
White Hat / Black Hat SEO | | maestrosonrisas0 -
Banner Ads help seo?
I see in OSE banner ads counting ads as incoming links - My question is has anyone done a study showing a non tagged banner ad link and its effects on seo? Does google counting it as organic since it has no tagging or since its in a ad spot its ignored?
White Hat / Black Hat SEO | | DavidKonigsberg0 -
Are there tools out there to determine when a link linked to your site? I want to know when a link farm was done a site.
In Webmaster Tools I discovered that a client of mine with signed up for or hired another company to get links. The links are poor quality and from other countries, so it looks like a link farm was done. I want to know when they links were linked to the site, and not sure how to find that information out. Does anyone know how to find this out?
White Hat / Black Hat SEO | | StrategicEdgePartners0