Are internal and external footers on all pages of a large website detrimental to seo?
-
Hi, I am doing an seo clean up of our site - we have about 12 footers on the bottom of each page plus an internal site map including core keywords. Most footers go to internal sites and some go to external sites which are replicated on those external sites linking back to ours. (these sites are part of the same large company but are not related in any way) Are these bad from an seo ranking perspective? Do the look like spam? We get considerable traffic from one of the external footers that is replicated on their site so need to weigh up what the best option is whether to keep the traffic or to loose it as part of the seo clean up.
thanks
-
Read out loud what you just wrote "12 footers on the bottom of each page" and "these sites are part of the same large company but are not related in any way". I am frankly surprised you get traffic from this as if I see 12 footers and many of those are non related to the present site that would not be useful to me as a user.
Forget traffic referrals. Does that traffic convert? Figure out if is does, the "considerable traffic" may not convert at all and so while you have less traffic, it does not impact your bottom line. You may also find a middle way from just deleting everything etc.
Generally site wide links are not useful or can be ignored so you are really not doing yourself any favors. It may be that if you update, you rank better in Google and get traffic that way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO for replicated website system
I have a client who has 750 agents. They want to provide them all with a website on a subdomain (mysite.domain.com). The sites will all contain basically the same info, however, this info can be customized on each site by each rep. Most of these reps sell pretty much the same thing, so the customization wont be very dramatic. So the question is, how can we build this replicated website system and deliver SEO value to each site?
On-Page Optimization | | gotchamobi0 -
URL structure of the page: Does this one need to contain the most important keyword for better SEO?
Hi everyone, I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!
On-Page Optimization | | kirupa0 -
Page Layout Updates and Mobile Pages with Ads
I have been trying to do some research on the Page Layout Algorithm and Top Heavy Ads and much of what I read does not mention about mobile pages as apposed to desktop. I am curious if the Page Layout updates can be effected by mobile pages as well and if there is any good articles on this subject. Also is this Algorithm been incorporated into its regular algorithm or do we still have to wait for refreshes to see the impact? Cesar
On-Page Optimization | | cbielich0 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
Question Re Cornerestone Page And Anchor Text For Internal/External Links
Suppose I create a cornerstone page with the targeted keyword "Dog Collars". I write a dozen articles on various dog collars and point a link from each article to my cornerstone page. Should the anchor text for the links from each of those articles to the cornerstone page be "Dog Collars" or should they vary, but still be relevant to "Dog Collars" for best SEO? Should half of them be "Dog Collars" and the other half various? Also, if I have 12 articles and all of the anchor text is already "Dog Collars", should I go back and change them so that they all don't say the same thing? If hope my question makes sense ... thanks in advance. I will give thumbs up for helpful responses and suggestions 😉
On-Page Optimization | | Humanovation0 -
How do I best SEO optimize a landing page that is mostly graphics?
I have a social networking website built on a SocialEngine platform. All of the pages (except the home page) are password protected for members only. My web designer wants the home page to be primarily graphics - not text. It looks nice, but with no substantial copy on the page, can I still get the page to rank well with just meta title, description and keywords (even when those keywords aren't actually on the page?) What's the best way to handle this? Kim
On-Page Optimization | | KimCalvert0 -
Do you handle website on-page/site optimization?
Our website is gaining traction and we are looking for an individual who is an expert at examining websites to see if the structure and on-page optimization is being optimized, and what. Please contact me if you are interested. Thank you.
On-Page Optimization | | balboafinance0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0