15-20 images on a page / Alt Tag them or not with the keyword phrase?
-
I have a site that easily has 15-20 images per product page, giving the users ideas of what they can do with the product design. All of them have an alt tag with the keyword phrase in it. There is also an H1, H2, sometimes an H3, body copy with the keyword phrase 1-3 times, bold when it seems like a good time to emphasize it. Just in the images alone, we've exceeded the recommended 15 keyword phrases on a page. Moz On Page Grader says the following:
Avoid Keyword Stuffing in Document
We've seen evidence that excessive use of keywords can negatively impact rankings and thus suggest moderation.
Recommendation: Remove instances of the targeted keyword(s) from the document text of this page to bring it below 15
What's the recommendation for the image alt tags? We'd like the images to show up in Google Images, so they should have the tag, right? What's the right way to handle this for SEO purposes? Someone's suggested naming 1/2 of the images one keyword phrase, and the other 1/2 an altogether different one, not searched nearly as often as the primary keyword phrase.
-
If I would be at your places I would have played natural. Instead of adding keywords to all the images, I would have randomly added Alt tags to images and tags would define images and not keywords!
I will recommend using the same idea when building content. Just do not consider about keyword percentage in the document and make it as useful for reader as possible and you will see rankings as well as conversion ratio will increase.
-
Hi,
Personally I would never tag all of the images with the same keyword for the "stuffing" reasons you mention. Ideally you would want each image to use a different keyword, all of which are closely relate to the product. If this isn't possible try using at least 3-4 different keywords for the images.
Hope this helps.
Steve
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Image galleries without
My product's image galleries have no <title>or <meta>. Galleries are automatically generated. Moz crawl tool diagnosed this may cause problems for my SEO. These pages does not include any relevant information for the customers, including only a few images each. What should I do?<br />1) NOINDEX<br />2) insert <title> and meta tags<br /><br /><br /></p></title>
Moz Pro | | lema210 -
Why did I not get on page analysis
I signed up last Friday for a 30 day trial and was hoping to get the on page analysis so I could get cracking on it. Moz said the crawl was done but I have no info for on page analysis which I find really useful when I have used this before. Any ideas and are any of the MOZ moderators able to get the system to perform one so I can make changes tonight for the MOZ crawl again tomorrow? Thanks Paul
Moz Pro | | ptrobson0 -
SEO Crawl Report Images?
Does SEOMOZ crawl images in the report? Raven tools is showing me about 200 missing alt tags and title tags. I can not seem to find any of this information on the SEOMOZ report. Am I missing something?
Moz Pro | | jasonsixtwo0 -
What web page and domain analysis / error checking / testing tools do you use for competitor analysis? sites like webpagetest
Just wondering what everyone is using, I am looking to get as much insight and detail as I can on websites that are not currently being monitored by me... i.e. potential clients. I use tools like pagespeed, webpagetest, loadimpact and open site explorer, google adwords, ispionage, alexa, semrush and well, looking for more. I really just want to rip a website to the tiniest pieces possible in an organized and coherent manner... is there anything out there? I have tried several other's which i no longer use (compete, 4q, woopra, nuestar, to name a few), I am not sure if I know exactly what i want, i just want more.... damn the human condition. lol
Moz Pro | | atb9900 -
Current on-page best practices
Given all the recent talk about over optimization, when was the last time SEOMoz updated the on-page report card tool? Rand wrote an excellent piece on Perfect On-Page Optimization (which is great, and thanks) in summer 2009. Is that still best practice 3 years later (and post-Penguin/Panda)? If not, has the SEOMoz on-page report card tool been updated to reflect current thinking for on-page best-practices? I know the higher level concept is "write for humans, not for bots" but if you can do both (and not create an unreadable seo-frankenpage) then why not? Does getting an "A" grade wreak of over optimization now? Should I use the key phrase at the start of the title, h1, and strong (or bold) elements on a page? Should have an image with file name and alt text equal to (or containing at the start) the key phrase?
Moz Pro | | scanlin2 -
How do I delete my old keywords in the Keyword Difficulty Tool?
I'd like to clear all my old keywords out and start from scratch. How do I remove them?
Moz Pro | | shawn810 -
SEOmoz keyword difficulty tool
Is anyone else having problems with this? Every search I do seems to throw up an error in the traffic fields.
Moz Pro | | neooptic0 -
About the rankings report in the Pro Dashboard, does it track the ranking of every page on a root domain, or just the home page or whichever page you set up the campaign with?
I noticed that one of the pages on my root domain has a #5 rank for a keyword, yet the ranking report says that there are no results in the top 50. So I am assuming it is only tracking the home page. That is one thing I liked about the Rank Tracker, that it would find any page that was ranking on a root domain. Thanks, Lara
Moz Pro | | larahill0